This document summarizes an annual report that benchmarks the website globalization practices of 150 major companies. It provides best practices examples in global navigation, language support, and cultural localization from top companies. The report includes over 150 screenshots and is used by companies to improve their global websites and marketing executives to increase awareness of effective global strategies. It contains sections on language trends, country codes, geolocation, and highlights top companies in different industries.

1. For more than a decade, the Web Globalization Report Card
has helped companies answer hundreds of questions, such as:
• How is our global website doing compared with our
competitors—and why?
• How do we design a website to best manage diverse
brands and diverse locales?
• What languages should we support?
• How should we manage global and social navigation
across country/region websites?
• What common mistakes are companies making with
their global websites?
• How do we best implement geolocation to improve
the global user experience?
• What emerging trends should we be aware of?
This report, now in its thirteenth annual edition, answers
these questions and many more. Through website profiles,
loaded with screen shots, you’ll learn which practices to
emulate and which to ignore. Companies use this report
to benchmark themselves against competitive and “best of
breed” websites. It is an invaluable resource for any company
doing business across borders.
Take the
guesswork
out of website
globalization
Report details:
Pages: 375
Visuals & Exhibits: 150+
Format: PDF
License: Enterprise
Also included:
• Two paperback copies of the new book Think
Outside the Country
• Report: Mobile by Design: Strategies for Mobile
Globalization
• Report: Geolocation for Global Success
• eBook: The Art of the Global Gateway
• One copy of Language Connects People print
To purchase online, visit www.bytelevel.com

2. Company insights and best practices
The report includes more than 150 real-world screen
shots of best (and poor) practices. For example, you’ll
learn:
• Exactly how IKEA improved its global website
over the past year.
• The latest innovations in machine translation,
including examples from Adobe and Intel.
• Why Nissan is now the best global automotive
website.
• What languages Amazon now supports and how it
markets itself around the world.
• How many languages companies such as Apple,
GE, and Siemens currently support.
• How NIVEA localizes its visuals for different
countries and cultures.
• The best (and worst) icon to use for your global
gateway.
• The changes Philips made to its website over the
past year to propel it past 3M.
• When will the travel & hospitality sector stop
using flags for their global gateways?
• Why Bayer is now the best global medical
website.
How this report is used
This report is used by marketing and IT executives not
only to improve websites but also to raise awareness
throughout their companies of the importance of web
globalization. In addition:
• Companiesusethisreporttobenchmarkthemselves
against the leading global brands and better
understand the major global trends in languages,
localization, usability, social, and mobile.
• A number of companies have adapted the Report
Card methodology for internal benchmarking
purposes.
• Web design firms rely on this report to improve
their understanding of web globalization practices
so they can better serve their clients.
• Translation and localization companies use this
report to target prospective clients and improve
web globalization services for their clients.

3. Global Gateway
Strategies for Successful Multilingual Navigation
The Art
John Yunker
of the
GEOLOCATION
GLOBAL SUCCESSfor
bytelevel research
ru
mx
br
ca
The 2017
Web Globalization
Report Card
Bundle
The Report Card includes
a collection of actionable
reports and books:
• Two paperback copies of the new book
Think Outside the Country
• Report: Mobile by Design: Strategies for
Mobile Globalization
• Report: Geolocation for Global Success
• eBook: The Art of the Global Gateway
• A copy of Language Connects People print
For an additional fee, report author John
Yunker will create a customized presentation
based on your questions to present either
online or in person (travel not included).
To purchase online, visit www.bytelevel.com
Past purchasers of the Report Card include:
Some companies have purchased the Report Card for nearly a
decade. If you’d like speak with a past purchaser of the Report
Card, contact John Yunker at jyunker@bytelevel.com.

4. • Localization & Social
• Methodology FAQ
• What do the scores mean?
Part IV: Website Scores
• All website scores
• Global navigation leaders
• Country codes
• Icons improve usability
• Wave flags with caution (if at all)
• Language identification remains (unfortunately)
a niche technology
• Geolocation
• Leaders in global consistency
Part V: Website Highlights by Industry
• Industry leaders
• Automotive
• Consumer Goods
• Consumer Technology
• Delivery Services
• Diversified
• Enterprise Technology
• Financial Services
• Luxury
• Professional Services
• Retail
• Travel & Hospitality
• Web Services
Table of Contents
• Web globalization in interesting times
• The top 25 global websites
Part I: Notable Trends & Best
Practices
• The emergence of decentralized web teams and
content creation
• Websites embrace local social content
• An emerging (and incorrect) global icon
• A busy year for website redesigns
• Websites responding to cultural and national
events
• The battle for your email address
• Chinese isn’t just for China anymore
• The trouble with overlays
• Surveys go local
• The emergence of the currency gateway
• The benefit of a centered logo
• Data as a limited resource
• Geolocation dominates as an effective global
navigation tool
• “Naked” machine translation
• Is this the year for top-level domain names?
Part II: Language Leaders and Trends
• The average number of languages your website
should support
• How to reach 95% of all Internet users
• Language leaders
• Website globalization is a journey
• Websites gaining languages; websites losing
languages
• Language totals for all websites
• Most popular languages
• What are the global languages?
Part III: The Websites and How They
Were Scored
• How websites were selected
• The websites
• Scoring methodology
• Global Reach (Languages)
• Global Navigation
• Global/Mobile Architecture
An optional conference call to
benchmark your website
For an additional fee, report author John Yunker
will prepare a customized conference call to
share key findings from the report and, if your
company is included in the report, share in-depth
recommendations. If your company is not included
in the report, he will review your website during
the call, pointing out best practices and room for
improvement. Every phone call is customized to the
client’s needs. Learn more at www.bytelevel.com.

5. 150 Companies Included
3M
ABB
Accenture
Adidas
Adobe
Air France
Airbnb
Allianz
Amazon
American Airlines
American Express
Apple
Audi
Autodesk
Avis
Avon
Axa
Bayer
BBC
BMW
Booking.com
British Airways
Budweiser
Burberry
Canon
Capgemini
Cartier
Caterpillar
Chevrolet
Cisco Systems
Citibank
Coca-Cola
Dell
Deloitte
Delta
DHL
Disney
Dyson
eBay
Eli Lilly
Emirates
Enterprise
Ernst & Young
Expedia
Facebook
FedEx
Ford
Four Seasons
GE
Gillette
GoDaddy
Google
Gucci
H&M
Heineken
Hermès
Hertz
Hilton
Hitachi
Honda
Honeywell
Hotels.com
HP
HP Enterprise
HSBC
HTC
Huawei
Hyatt
Hyundai
IBM
IKEA
Intel
InterContinental Hotels
Jack Daniels
Janssen/J&J
John Deere
Kayak
Khan Academy
Kleenex
KLM
KPMG
Land Rover
LEGO
Lenovo
Lexus
LG
Loréal
Louis Vuitton
LUSH
Marriott
Marsh
MasterCard
McDonald’s
Mercedes
Merck
Microsoft
Mini
Moët & Chandon
MTV
MUJI
Nestlé
Netflix
Nike
Nikon
Nissan
NIVEA
Oracle
Pampers
Panasonic
PayPal
Pepsi
Pfizer
Philips
Procter & Gamble
PWC
Ralph Lauren
Reebok
Royal Caribbean
Samsung
Sanofi
SAP
Siemens
Sixt
Smirnoff
Sony
Starbucks
Steelcase
Tesla
Texas Instruments
Thomson Reuters
Tiffany
Toshiba
Toyota
TripAdvisor
Twitter
Uber
UNIQLO
United Airlines
UPS
Visa
VOA News
Volkswagen
Walmart
Western Union
Wikipedia
World Bank
Xerox
Xiaomi
Yahoo!
Zara
Byte Level Research
www.bytelevel.com
phone +1 (760) 300-3620
Contact: John Yunker
jyunker@bytelevel.com
Take your website
global with confidence
About the Author
John consults with many of the
world’s largest multinational
corporations, providing web
globalization training and
benchmark services.
He authored the first book
devoted to the emerging field
of web globalization, Beyond
Borders, as well as Think Outside the Country.
He writes the popular blog Global by Design: www.
globalbydesign.com.