4. 1. The case for social objects
2. Five principles for building services around them
3. My take on the next wave
5. butterfly, butterfly
fly in the sky
butterfly, butterfly
flies so high
butterfly, butterfly
lands on my thigh
butterfly, butterfly
motionlessly lies
butterfly, butterfly
gracefully dies
26. When we first launched Flickr, it
was a Flash application that was
mainly just a chat environment
with real-time photo sharing.
As we started adding features to the site
itself, like pages that hosted the photos
so that people could visit them at a
unique URL, we had a lot more success
with that. People responded to it, and
the site began to grow.
Eric Costello
40. Quick Checklist
1. What is your object?
2. What are your verbs?
3. How can people share the objects?
4. What is the gift in the invitation?
5. Are you charging the publishers or the spectators?
41. What will be the Next Big Thing in participatory media?
77. “The future’s here, it’s just not evenly distributed yet.”
Is it free?
Is it quick & easy?
Is it cross-device & multi-channel?
Is it everyday?
Does it bring people closer together?