1. Broadcasting | Service Design by jylee 2013
Broadcasting | Service Design
2013 2nd semester class by jylee
interacitveService.jylee6977.com/tc

2. Class Schedule
Broadcasting | Service Design by jylee 2013
1
09/05
Introduction
- Ice Braking
- 수업 소개
2
09/12
방송영상환경(1)
방송 영상 환경에서의 사용자 중심의 새로운 서비스 및 인터랙션 방법 소개
3
09/19
방송영상환경(2) _ 추석
시청자에서 사용자로의 변화의 패러다임 (IPTV/SmartTV/NScreen)
4
09/26
서비스 디자인 방법론 소개
- 서비스 디자인 사례
- 방송과 TV에서의 서비스 디자인
5
10/02
사용자 관찰(1)
- Shadowing/Interview/Observation
- 무엇이 문제인가?
6
10/09
사용자 관찰(2) _ 한글날
- Contextual Inquiry
- The Five Why Technique
7
10/16
문제 정의(1)
- Affinity Diagram/Persona
- Background Research (Understanding Users)
8
10/23
중간고사
- Service Idea/Service Principle
9
10/30
아이디어 발산
- 다양한 아이디어 발상 방법 소개
- Brainstorming/Ideation
10
11/06
아이디어 수렴
- Idea Grouping
- Service Concept(Service Headline)
11
11/13
서비스 프로토타입(1)
- Service Scenario
- Service Prototyping (Role Playing)
12
11/20
서비스 프로토타입(2)
- Service Prototyping
13
11/27
서비스 프로토타입(3)
- Service Blueprint
14
12/04
최종 결과물 Wrap Up
- 최종 Design/Paper Refine
15
12/11
기말고사
- 최종 Presentation
interacitveService.jylee6977.com/tc

3. Broadcasting | Service Design by jylee 2013
Design Goal& Principle
해결을 위해 서비스 사용자들의 Unmet Needs와
Latent Needs는 무엇인가?
Define
| 배경 및 환경조사
!
Big Idea
Discovery
Synthesis
| 사용자 조사 및 관찰
| 모델링, 아이디어
Implementation
| 프로토타이핑, 적용
Problem Define
Solution Suggestion
무엇이 문제이고 그것을 어떻게 해결할 것인가?
환경적 문제와 사용자들의 Needs와의
Gap을 줄일 수 있는 방안은 무엇이 있는가?
interacitveService.jylee6977.com/tc

4. Broadcasting | Service Design by jylee 2013
팽창 확산 擴散 Diffusion
Define
| 배경 및 환경조사
Discovery
Synthesis
| 사용자 조사 및 관찰
| 모델링, 아이디어
!
Big Idea
Implementation
| 프로토타이핑, 적용
Affinity Diagram
수축 수렴 收斂 Convergence
interacitveService.jylee6977.com/tc

5. Broadcasting | Service Design by jylee 2013
대상의 명확화
서비스 원칙
SERVICE PRINCIPLE
PERSONA
대상의 문제점
CUSTOMER JOURNEY MAP
Define
| 배경 및 환경조사
Discovery
Synthesis
| 사용자 조사 및 관찰
| 모델링, 아이디어
!
Big Idea
Implementation
| 프로토타이핑, 적용
친화도 매핑
Affinity Diagram
interacitveService.jylee6977.com/tc

6. Broadcasting | Service Design by jylee 2013
Define
| 배경 및 환경조사
Discovery
Synthesis
| 사용자 조사 및 관찰
| 모델링, 아이디어
!
Big Idea
Implementation
| 프로토타이핑, 적용
interacitveService.jylee6977.com/tc

7. Broadcasting | Service Design by jylee 2013
Mapping Technology
Identifying criteria,
Developing Strategic frameworks,
Specifying and Scoping out of details.
Turning complex data into insights
interacitveService.jylee6977.com/tc

8. Broadcasting | Service Design by jylee 2013
| Mapping Methodologies
 Giving strategic direction
Identifying criteria, developing
Strategic frameworks, specifying and
Scoping out of details. Turning complex data
into insights
Requirements
Information about context, client, service provider, constraints and market place
Considerations
Mapping is always based on information. The strategy and direction is only
as good as the facts they are based on.
interacitveService.jylee6977.com/tc

9. Broadcasting | Service Design by jylee 2013
| Mapping Methodologies
 Giving strategic direction
Affinity Diagram
KJ Map
Concept Modeling
Persona
Customer Journey Map (CJM)
Expectation map
Context mapping
interacitveService.jylee6977.com/tc

10. Broadcasting | Service Design by jylee 2013
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interacitveService.jylee6977.com/tc