496. THE NEW MIDLIFE CRISISNew focus on fitness: The acronym MAMILs—middle-aged men in Lycra—popped up a few years ago after a Mintel report that bike sales among Britishmen 35-44 were spiking. “Has the silence of skinny tyres and carbon fibreframesets replaced the thunderous noise of motorbikes?” asked the BBC. Theterm has lingered and migrated to Australia, where “Fitness is attacked likea personal project” among this demographic, withtriathlons the “pinnacle” of the challenge,writes Rebecca Huntley, director of theIpsos Mackey Report.More involved grandparents:“The generation that invented‘helicopter parenting’ is movinginto its grandparenting years,”as Reuters notes. And muchas today’s fathers play a morecentral role in their kids’ lives,grandfathers will become moreactively involved.One of those things thatpoints away from the traditionalexpression of a midlife crisisand acting out in some way is agrowing appreciation of being agrandparent and changing yourlifestyle to accommodategrandchildren.”JON BERRY, VP,GfK ConsumerTrendsRobert Smigel and Paul Rudd areMAMILs in the 2012 film This Is 40.
Parece que você já adicionou este slide ao painel