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REMAKING MADE IN CHINA (contd.)INTRODUCTION Remaking 'Made in China' (August 2012)

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REMAKING MADE IN CHINA (contd.)INTRODUCTION (contd.)As China finds its footing as a superpower, some are forecasting that this will be the“Chinese Century,” not only because of political and economic power but alsobecause Chinas worldview and values will influence consumers worldwide (much asAmerican values and culture have). As perceptions of China align with this newstatus quo, and as its marketers find ways to knock down the obstacles to globalexpansion, expect some possibly formidable rivals to todays global consumer brands. Within the next 10 years, we are going to transition to a Chinese century…relative to an American benchmark. That means we are going to have Great Chinese brands, both commercial business Chinese brands as well as cultural brands, because thats what defined the U.S.” —JOSEPH BALADI, CEO of BrandAsian, author of The Brutal Truth About Asian Branding

Publicada em: Negócios, Tecnologia
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