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OVERCOMING THE ROADBLOCKS (contd.) COMPETE Remaking 'Made in China' (August 2012)

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OVERCOMING THE ROADBLOCKS (contd.) COMPETE AT A WORLD-CLASS LEVEL (contd.) Since 1993, upscale clothing label Marisfrolg has been designing its goods domestically and sourcing most of its fabrics from markets such as Italy, Japan and France. Chinese retailer Bosideng, is debuting near Londons central Oxford Street shopping area as a luxury label. [JNBY is] an example of how good JNBY, founded by a Chinese fabrication can be. The collective of art and design design is quite simple, yet avant students in 1994, has also made internationalgarde. Theyve made an excellent transition inroads—the companyfrom manufacturer to brand builder.” boasts 600 stores globally— by focusing on design and —LIN LIN, co-founder of design group innovation. Jellymon, “‘Made in China’ is finally cool,” CNNGo.com, Feb. 8, 2011 Image credits: Bosideng; JNBY; Marisfrolg

Publicada em: Negócios, Tecnologia
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