Energy dieting … “nutrition-washing” … pandemic fatalism … Just a few items from our list of 100 Things to Watch in 2010.
It’s a compilation that reflects broader shifts we’ve been following, from growing awareness and action around health and wellness and the environment to warp-speed developments in technology. It also shows how accelerating demographic, political and economic power shifts are manifesting in our everyday lives. And it points to the way industries are redefining or reinventing themselves to survive or to fully leverage these power shifts.
This year, many of JWT’s Things to Watch reflect repercussions of the Great Recession, from “energy dieting” to “luxury goes East” to “trip bundling.” The people on the list—from pop culture, sports, politics and other sectors—have the potential to drive or shape trends in the near future.