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MARKETING AS A SERVICE —NICK 10 Overriding Themes from SXSW (March 2014)

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MARKETING AS A SERVICE
—NICK BILTON,
The New York Times
There was the recurring theme of value-
based marketing services being the next
big push. We don’t just push brand
glorification/pandering engagements, but
what we offer needs to be a value or service to our
users. Consumers will be more emotionally engaged
with your brand if you make their lives easier or
entertaining. That emotional attachment is a trigger
for users, who will consider personalized marketing/
retargeting to be beneficial instead of creepy.”
—DAWN H. SMITH, chair, Digital Council, JWT London

Publicada em: Tecnologia, Negócios

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