This was the first presentation in an ongoing series of discussion groups centered around keeping JWT CET up to speed on online tools, networks and analytics. This presentation was just a starter for our conversation about how we can use twitter for some upcoming campaigns.

1. Why Twitter?

3. If not….. http:// www.youtube.com/watch?v =ddO9idmax0o Does everyone have a basic understanding of what Twitter is?

4. Traditional Communication Key: Offline Online Texting or Instant Messaging or Mass Texting IM Conference (Chat) Phone Call or Conference Call Email or Mass Email

5. Twitter Communication Key: Offline Online A lot like a blog, but the 140 character limit encourages a large volume of real-time posts.

6. How many of you have Twitter accounts?

7. Twitter Stats

8. And how many of you actually update your Twitter accounts? 60% of new Twitter accounts are not active after the first month

9. Argument Against Twitter: It is a meaningless, trivial, waste of time!

12. How many of you track keywords in Twitter or read other people’s tweets?