Sierra Schools Credit Union faced the challenge of an outdated brand that no longer reflected their expanded membership. They hired Clearstar to develop a new brand identity and marketing strategy. Clearstar created a new name, Clearstar Financial Credit Union, along with the tagline "Banking Made Perfectly Clear." They launched a multi-channel brand reveal campaign including billboards, direct mail, web advertising, and branch design updates. The new brand identity and marketing strategy successfully positioned Clearstar Financial Credit Union for continued growth and success in serving a broader membership.
2. CHALLENGE SOLUTION
We started first by creating a standout, memorable name, Clearstar– a name
Known by members for exceptional service and a full complement of banking
that conveys the vision and goals of the credit union. We then coupled it with a
products, Sierra Schools Credit Union faced a simple but significant hurdle. Their
tagline that resonated well with member expectations: Banking Made Perfectly
name and brand identity were outdated and misleading. No longer limited to
Clear. With this contemporary and energetic brand identity, a platform for a
educators, and with a clear vision focused on the future, it became evident that
successful future was in sight.
a brand overhaul was in order. Defining core attributes was easy enough, but the
challenge lay in the development of a strategy that was inclusive of the current
and target members, complemented by an effective marketing plan to propel
the new brand.
PROJECT DETAIL
naming & brand identity
corporate stationery system
brand reveal launch campaign
