This is a presentation given at the Institute of Fundraising North Social Media Conference, and the Professional Fundraising 'digicomms' conference in January and February 2009.
8. Community fundraising… “ Mass participation events will survive the downturn and be an area of massive potential because the amount raised per head is manageable” John Neate, Chief Executive, Prostate Cancer Charity http://icanhaz.com/commFR
9. What’s the key to weathering the storm? “ Devolved fundraising involves surrendering a certain amount of overall control” Kevin Blowe, Buwan Kothi International Trust Don’t go there! http://flickr.com/photos/daflow/538975768 http://icanhaz.com/ipledge
10. Give your supporters the opportunity to be creative http://flickr.com/photos/johncabell/64548429
11. What happens when a community supports something… http://icanhaz.com/pistonheads “ White Van Man has set up a donations page to support the Yorkshire Air Ambulance through justgiving.com in thanks for their work getting Richard Hammond to hospital in double quick smooth running time.”
12. Fundraising for Richard Hammond… http:// icanhaz.com/hammond www.justgiving.com/phrichardhammond £190,000 raised in 7 days Original target: £340
13. And again… An article… A facebook group www.guardian.co.uk/commentisfree/2008/jun/20/transport.religion www.facebook.com/group.php?gid=32985131033
14. The Atheist bus phenomenon http://justgiving.wordpress.com/2008/10/24/atheist-bus-rides-again
15. Lessons to be learnt from the Atheist Bus campaign… http:// icanhaz.com/abus Prepare to lose a certain amount of control Make it easy to share content online Reach out to bloggers as well as traditional PR and print media Enable people to have conversations about your appeal Be prepared to be imaginative and take risks
17. Use the web. Invest in it Create micro-sites for thanking, not just for asking Show how donations are used – videos/photos/stories Develop an online donor development plan Develop an online fundraiser development plan Be creative
18. RNID Impact Report (annual report in the digital age) www.rnidimpact.org.uk
19. Social Media is a toolset http://flickr.com/photos/dbarefoot/1814873464 They are tools that allow you to do something You have to figure out what that *something* is, what your *goal* is, your *strategy*…