Starting in 2015, ETECTURE created a multi-market Drupal setup for a Global Player’s international brand, spanning nearly 40 country-specific sites. After the initial setup of the master approach on Acquia Cloud SiteFactory (ACSF), we extended the application in many ways to provide for new marketing campaigns and market-specific features. Last year, we integrated Gigya as the Consumer Identity and Access Management (CIAM) solution for this setup. My talk will focus on the challenges and solutions of this complex, but in the end highly successful CIAM integration. Topics in detail: - Application overview - Multi-market site and master approach - CIAM - What it is and why you should care - Integrating Gigya with Drupal on ACSF in “Apollo 13” mode - How to create a successful solution in a multi-stakeholder context with a ridiculously short timeframe

1. To the moon and back
Customer Identity and Access Management
in a global Drupal setup
Drupal Business Days, Frankfurt, 19.05.17

2. Ground Control

3. ETECTURE in a Nutshell
We support and advise customers with consultancy,
customized software solutions and state-of-the-art
technologies for the web.
1Vision Offices
5 130 11,8Employees Million EUR revenue in 2016
3

4. The Team

5. Drupal Development & Operations
• Drupal Core Team located in Düsseldorf
• 10+ consultants, senior developers and architects
• Nearshoring teams
• Organizational Member of Drupal Association
• Sponsor of multiple Drupal camps and European Drupal Business Days
• Active community work through contributions
The Team

6. The Platform

7. Global marketing platform for international corporation
1 MASTER - on Acquia Cloud Site Factory
MARKET SITES - sharing the same codebase33
2.529.784
∞
REGISTERED USERS - worldwide
POSSIBILITIES - features, integrations, campaigns

8. Multi-market website
for global brand group

9. The Mission

10. Integrating Customer Identity and Access Management
The Mission

11. Your user data today?
The Mission
Brands
Users
Users
Users
Users
Users
Users
Users
Users
Users
Users
Users
Users
Markets

12. Brands
Markets
Consolidated and enhanced user data
The Mission
Users
Customer Identity and Access Management

13. Brands
Markets
Consolidated and enhanced user data
The Mission
Users
Customer Identity and Access Management
SocialLogin

14. Gigya

15. Integration Tasks
The Mission

16. Timeline
The Mission

17. Houston,
we have a problem

18. Quoth the senior client...
“Don’t tell me it is not possible.
Think Apollo 13.
Everyone said that it was impossible,
but they just made it possible.”
The Problem

19. Stakeholder Landscape
The Problem

20. “It’s like flying
with a dead elephant
on our back.”

21. Get all people in the same room.
Solutions

22. Visualize status, progress and dependencies.
Solutions

23. Document and assign all tasks.
Solutions

24. Be bold.
Solutions

25. Get into the lead.
Solutions

26. Be pragmatic, and others will follow.
Solutions

27. The End

28. Final Words
The End

29. We create
digital life_
Jutta Horstmann
Technical Consultant
ETECTURE GmbH
Am Handelshafen 2-4
D-40221 Düsseldorf
Mail: jutta.horstmann@etecture.de
Tel: +49 176 61188960

30. Picture Credits
http://www.dailymail.co.uk/tvshowbiz/article-3386442/Transformers-director-Michael-Bay-boasts-s-amassed
-500-million-fortune-plans-away-one-day.html
http://elmeme.me/Fedetxt/mira-los-homenajes-a-peliculas-clasicas-ocultos-en-las-peliculas-de-pixar_115112
https://www.nasa.gov/sites/default/files/jsc2014e077199.jpg
http://www.raumfahrer.net/raumfahrt/iss/images/config2012_big.png
https://image.slidesharecdn.com/gigya-cnx-presentation-2015-revised-2-150625135428-lva1-app6892/95/k
icking-off-your-identitydriven-marketing-strategy-with-mls-and-gigya-15-638.jpg?cb=1435240522
https://vignette1.wikia.nocookie.net/bigbangtheory/images/4/41/TheBigBangTheoryS2E22-087.jpg/revision/l
atest?cb=20120112103608
https://eol.jsc.nasa.gov/ESRS/ISS_Remote_Sensing_Systems/s114e7221.jpg
http://www.apollo-13.com/images/apollo13-poster.jpg
https://cityprintsmapart.com/wp-content/uploads/2015/08/sp_ap13_1.jpg