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Luther Social Media Summit - Session 1: Social Media for the Rest of Us

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Luther Social Media Summit - Session 1: Social Media for the Rest of Us

  1. 1. SOCIAL MEDIA FOR THE REST OF US Luther Social Media Summit
  2. 2. KERRY She’s laughing. Not biting my neck. #SMShep
  3. 3. FINN This maniac is supposed to be napping. #SMShep
  4. 4. #LUTHSMS
  5. 5. #LUTHSMS
  6. 6. #EXPOSM #SMShep
  7. 7. #EXPOSM #SMShep
  8. 8. #EXPOSM #SMShep
  9. 9. #EXPOSM #SMShep
  10. 10. #EXPOSM #SMShep
  11. 11. It is irrelevant whether you like the transparent demands of social media or don’t like them; the fact is that society has drastically changed as a result of social media–this isn’t just a nice perk ... it is something the public now demands. Eric Qualman, Author #LUTHSMS
  12. 12. Interactivity #LUTHSMS
  13. 13. #LUTHSMS
  14. 14. Team Coco as a brand ... sprung organically from a grassroots movement within social media. That's in our DNA. John Wooden, GM of Team Coco #LUTHSMS
  15. 15. #LUTHSMS
  16. 16. “I’m looking for a mouse!” #LUTHSMS
  17. 17. Custom #LUTHSMS
  18. 18. #LUTHSMS
  19. 19. #LUTHSMS
  20. 20. #LUTHSMS
  21. 21. Community #LUTHSMS
  22. 22. #LUTHSMS
  23. 23. So what? #LUTHSMS
  24. 24. #LUTHSMS
  25. 25. Social media is a lot more than blogging, podcasting, and social networks. It’s effective at reaching the people beyond the keyboards and microphones and connecting them to important things. Chris Brogan, Author #LUTHSMS
  26. 26. What are those “important things”? #LUTHSMS
  27. 27. YOU.cally, Or, more speci Christ in you. #LUTHSMS
  28. 28. The Gospel is transmitted along relational lines. Alan Hirsch #LUTHSMS
  29. 29. New wine must be poured into new wineskins. Jesus
  30. 30. ONLINE PRESENCE MATRIX Web
  31. 31. ONLINE PRESENCE MATRIX Web Blog
  32. 32. ONLINE PRESENCE MATRIX Web Blog Social Media
  33. 33. ONLINE PRESENCE MATRIX Web Blog Social Media Static Dynamic Dynamic
  34. 34. ONLINE PRESENCE MATRIX Web Blog Social Media Static Dynamic Dynamic Information- Relationship- Content-driven driven driven
  35. 35. ONLINE PRESENCE MATRIX Web Blog Social Media Static Dynamic Dynamic Information- Relationship- Content-driven driven driven Business Story Questions
  36. 36. ONLINE PRESENCE MATRIX Web Blog Social Media Static Dynamic Dynamic Information- Relationship- Content-driven driven driven Business Story Questions Brain Face Voice © 2011 Justin Wise
  37. 37. For mega-churches? #LUTHSMS
  38. 38. For mini-churches? #LUTHSMS
  39. 39. For pastors?
  40. 40. For the culture? (The iChurch, speci cally). #LUTHSMS
  41. 41. What do you think? #LUTHSMS
  42. 42. CONTACT Class Facebook Group http://monk.so/luthsms

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  • We're committed to maintaining Team Coco and building the fan base. Look for us to be extremely active and have a robust presence on all the main social media networks ... What we're aiming for is an unprecedented degree of cross-platform integration.\n\n
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  • I was having dinner with a group of friends about a month ago, and one of them was talking about sitting with his four-year-old daughter watching a DVD. And in the middle of the movie, apropos nothing, she jumps up off the couch and runs around behind the screen. That seems like a cute moment. Maybe she's going back there to see if Dora is really back there or whatever. But that wasn't what she was doing. She started rooting around in the cables. And her dad said, "What are you doing?" And she stuck her head out from behind the screen and said, "Looking for the mouse."\n\nHere's something four-year-olds know: A screen that ships without a mouse ships broken. Here's something four-year-olds know: Media that's targeted at you but doesn't include you may not be worth sitting still for. Those are things that make me believe that this is a one-way change. Because four year olds, the people who are soaking most deeply in the current environment, who won't have to go through the trauma that I have to go through of trying to unlearn a childhood spent watching Gilligan's Island, they just assume that media includes consuming, producing and sharing.\n\nIt's also become my motto, when people ask me what we're doing--and when I say "we" I mean the larger society trying to figure out how to deploy this cognitive surplus, but I also mean we, especially, the people in this room, the people who are working hammer and tongs at figuring out the next good idea. From now on, that's what I'm going to tell them: We're looking for the mouse. We're going to look at every place that a reader or a listener or a viewer or a user has been locked out, has been served up passive or a fixed or a canned experience, and ask ourselves, "If we carve out a little bit of the cognitive surplus and deploy it here, could we make a good thing happen?" And I'm betting the answer is yes.\n
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