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UNIVERSITY

ABOUT THE UNIVERSITY OF MAINE

The University of Maine in Orono was established in 1865 and is the
flagship campus for the University of Maine System. Consistently
ranked as one of the nation’s best colleges by the Princeton Review,
UMaine boasts over 14,000 students, faculty and staff every year
and an alumni body of over 100,000.



BLACK BEAR SPORTS PROPERTIES
Black Bear Sports Properties (BBSP) is the official multimedia rights
holder for University of Maine Athletics. BBSP presents the
excitement, color and pageantry of college athletics through
advertising, marketing and promotional opportunities designed to
impact your business by reaching loyal Black Bear fans and alumni
throughout Maine.




                                                                        2
ATHLETICS

A TRADITION OF SUCCESS

FOOTBALL
• 11 NCAA Conference Titles
• 5 NCAA Playoff Appearances
• 20 Black Bears have played in the NFL (7 currently playing)
HOCKEY
• 2 NCAA National Championships in 1993 and 1999
• 17 NCAA tournament appearances
• 11 Frozen Four appearances
• 6 Hockey East Championships
• Best winning percentage in the nation over the past 22 years
• Over 60 Black Bears have played in the NHL.
WOMEN’S BASKETBALL
• 13 American East Conference Titles
• 7 NCAA tournament appearances
BASEBALL
• 5 Conference Titles and 7 trips to the College World Series in Omaha
• 9 Black Bears have played in the Major Leagues


                                                                         3
RADIO

NETWORK RADIO OPPORTUNITIES

LOCAL AND STATEWIDE GAME DAY BROADCASTS
•   Football
•   Hockey
•   Men’s and Women’s Basketball
•   Baseball and Softball


DEDICATED PROGRAMMING
•   The Coach Whitehead Show
•   The Coach Cos Call-In Show


INSIDE BLACK BEAR SPORTS DAILY REPORTS


INVENTORY AVAILABLE
•   :30/:60 Commercials
•   Feature Entitlements
•   Promotions
•   Live Announcer Mentions
•   Opening and Closing Billboards



                                          4
TELEVISION

TELEVISION OPPORTUNITIES

LOCAL AND STATEWIDE GAME DAY BROADCASTS
•   Football
•   Hockey
•   Men’s Basketball
•   Women’s Basketball


DEDICATED PROGRAMMING
•   Black Bear Insider


INVENTORY AVAILABLE
•   Title Sponsorship
•   :15/:30 Commercials
•   Sponsor Identifications
•    Opening / Closing Billboards
•    Segment Sponsorship
•    Feature Entitlements
•    Live Mentions




                                          5
SIGNAGE

VENUES

HAROLD ALFOND SPORTS ARENA (Men’s and Women’s Hockey and
Basketball)
MORSE FIELD AT HAROLD ALFOND SPORTS STADIUM (Football)
MAHANEY DIAMOND (Baseball)
KESSOCK FIELD (Softball)
MAHANEY DOME (Indoor Practice Facility)
BECKETT FAMILY TRACK AND FIELD COMPLEX
ALUMNI FIELD (Women’s Soccer)
STANLEY M. WALLACE POOL
MEMORIAL GYMNASIUM
UMAINE FIELD HOUSE (Indoor Track and Field)


INVENTORY AVAILABLE
•   Football Sidelines           •   Basketball Courtside
•   Football End Zones           •   Alfond Arena Upper Deck Signs
•   Football Scoreboard          •   Hockey/Basketball Scoreboard
•   Hockey Dasher Boards         •   On-Ice/On-Court Logos
•   Alfond Arena Balcony Signs   •   Section and Stair Signage
•   Zamboni Wraps                •   Baseball Outfield
•   Concourse Signage            •   Baseball Scoreboard
•   Championship Banners         •   More




                                                                     6
BLACK BEAR VISION SCOREBOARD

BLACK BEAR VISION SCOREBOARD

Featuring cutting-edge technology from Daktronics, the Black Bear Vision
Scoreboard is located above center ice/court and is featured at all
hockey and basketball games in Alfond Arena. Complemented by two
shadowing LED displays, the Black Bear Vision Scoreboard is an exciting
way to connect with fans and attendees.




OPPORTUNITIES
•   Fixed Signage
•   Fan-Interactive Features
•   Feature Entitlements
•   Games and Contests
•   Video Replays
•   Pregame Commercials
•   Logo Displays




                                                                           7
OTHER OPPORTUNITIES

MARKETING & PROMOTIONAL

Explore a range of additional opportunities to meet your marketing and advertising objectives:




          EXTERNAL PROMOTIONS                       HOSPITALITY                                  TITLESHIP
          Off-campus point of purchase              Options are available to fit                 BSSP offers various levels of
          promotions                                any size, group or occasion                  sponsorship and recognition
                                                                                                 at a variety of events




          INTERNAL PROMOTIONS                       PRINT                                        INTERNET & DIGITAL
          Reach attendees through                   Print opportunities to fit any               Reach over 45,000 monthly
          game day promotions such as               advertising objective or                     visitors to GoBlackBears.com or
          intermission contests, premium            budget, including official                   target fans through focused
          item giveaways, sampling and              team programs, schedule                      social media campaigns, email
          more                                      cards, rosters, and posters                  blasts, etc.




                                                                                                                                   8
PARTNERS

UNIVERSITY OF MAINE CORPORATE PARTNERS




                                         9
LEARFIELD NETWORK

LEADER IN COLLEGIATE SPORTS MARKETING

When you join our team at Black Bear Sports Properties, you become a member of our vast network of athletic departments,
conference partners, sponsors and marketers. We work hard to make sure all of our partners and employees benefit from the
wealth of knowledge and experience shared within this network.

                                                                                                 5747 Memorial Gym
                                                                                                 Orono, ME 04468
                                                                                                 Phone: 207.581.4103
                                                                                                 Fax: 207.581.9384



                                                                                  Justin Barnes
                                                                                  General Manager
                                                                                  Phone: 207.581.4103 x1
                                                                                  jbarnes@blackbearsportsproperties.com


                                                                                  Jason Hoyt
                                                                                  Account Executive
                                                                                  Phone: 207.581.4103 x2
                                                                                  jhoyt@blackbearsportsproperties.com



                                                                                                                            10

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Black Bear Sports Properties

  • 1.
  • 2. UNIVERSITY ABOUT THE UNIVERSITY OF MAINE The University of Maine in Orono was established in 1865 and is the flagship campus for the University of Maine System. Consistently ranked as one of the nation’s best colleges by the Princeton Review, UMaine boasts over 14,000 students, faculty and staff every year and an alumni body of over 100,000. BLACK BEAR SPORTS PROPERTIES Black Bear Sports Properties (BBSP) is the official multimedia rights holder for University of Maine Athletics. BBSP presents the excitement, color and pageantry of college athletics through advertising, marketing and promotional opportunities designed to impact your business by reaching loyal Black Bear fans and alumni throughout Maine. 2
  • 3. ATHLETICS A TRADITION OF SUCCESS FOOTBALL • 11 NCAA Conference Titles • 5 NCAA Playoff Appearances • 20 Black Bears have played in the NFL (7 currently playing) HOCKEY • 2 NCAA National Championships in 1993 and 1999 • 17 NCAA tournament appearances • 11 Frozen Four appearances • 6 Hockey East Championships • Best winning percentage in the nation over the past 22 years • Over 60 Black Bears have played in the NHL. WOMEN’S BASKETBALL • 13 American East Conference Titles • 7 NCAA tournament appearances BASEBALL • 5 Conference Titles and 7 trips to the College World Series in Omaha • 9 Black Bears have played in the Major Leagues 3
  • 4. RADIO NETWORK RADIO OPPORTUNITIES LOCAL AND STATEWIDE GAME DAY BROADCASTS • Football • Hockey • Men’s and Women’s Basketball • Baseball and Softball DEDICATED PROGRAMMING • The Coach Whitehead Show • The Coach Cos Call-In Show INSIDE BLACK BEAR SPORTS DAILY REPORTS INVENTORY AVAILABLE • :30/:60 Commercials • Feature Entitlements • Promotions • Live Announcer Mentions • Opening and Closing Billboards 4
  • 5. TELEVISION TELEVISION OPPORTUNITIES LOCAL AND STATEWIDE GAME DAY BROADCASTS • Football • Hockey • Men’s Basketball • Women’s Basketball DEDICATED PROGRAMMING • Black Bear Insider INVENTORY AVAILABLE • Title Sponsorship • :15/:30 Commercials • Sponsor Identifications • Opening / Closing Billboards • Segment Sponsorship • Feature Entitlements • Live Mentions 5
  • 6. SIGNAGE VENUES HAROLD ALFOND SPORTS ARENA (Men’s and Women’s Hockey and Basketball) MORSE FIELD AT HAROLD ALFOND SPORTS STADIUM (Football) MAHANEY DIAMOND (Baseball) KESSOCK FIELD (Softball) MAHANEY DOME (Indoor Practice Facility) BECKETT FAMILY TRACK AND FIELD COMPLEX ALUMNI FIELD (Women’s Soccer) STANLEY M. WALLACE POOL MEMORIAL GYMNASIUM UMAINE FIELD HOUSE (Indoor Track and Field) INVENTORY AVAILABLE • Football Sidelines • Basketball Courtside • Football End Zones • Alfond Arena Upper Deck Signs • Football Scoreboard • Hockey/Basketball Scoreboard • Hockey Dasher Boards • On-Ice/On-Court Logos • Alfond Arena Balcony Signs • Section and Stair Signage • Zamboni Wraps • Baseball Outfield • Concourse Signage • Baseball Scoreboard • Championship Banners • More 6
  • 7. BLACK BEAR VISION SCOREBOARD BLACK BEAR VISION SCOREBOARD Featuring cutting-edge technology from Daktronics, the Black Bear Vision Scoreboard is located above center ice/court and is featured at all hockey and basketball games in Alfond Arena. Complemented by two shadowing LED displays, the Black Bear Vision Scoreboard is an exciting way to connect with fans and attendees. OPPORTUNITIES • Fixed Signage • Fan-Interactive Features • Feature Entitlements • Games and Contests • Video Replays • Pregame Commercials • Logo Displays 7
  • 8. OTHER OPPORTUNITIES MARKETING & PROMOTIONAL Explore a range of additional opportunities to meet your marketing and advertising objectives: EXTERNAL PROMOTIONS HOSPITALITY TITLESHIP Off-campus point of purchase Options are available to fit BSSP offers various levels of promotions any size, group or occasion sponsorship and recognition at a variety of events INTERNAL PROMOTIONS PRINT INTERNET & DIGITAL Reach attendees through Print opportunities to fit any Reach over 45,000 monthly game day promotions such as advertising objective or visitors to GoBlackBears.com or intermission contests, premium budget, including official target fans through focused item giveaways, sampling and team programs, schedule social media campaigns, email more cards, rosters, and posters blasts, etc. 8
  • 9. PARTNERS UNIVERSITY OF MAINE CORPORATE PARTNERS 9
  • 10. LEARFIELD NETWORK LEADER IN COLLEGIATE SPORTS MARKETING When you join our team at Black Bear Sports Properties, you become a member of our vast network of athletic departments, conference partners, sponsors and marketers. We work hard to make sure all of our partners and employees benefit from the wealth of knowledge and experience shared within this network. 5747 Memorial Gym Orono, ME 04468 Phone: 207.581.4103 Fax: 207.581.9384 Justin Barnes General Manager Phone: 207.581.4103 x1 jbarnes@blackbearsportsproperties.com Jason Hoyt Account Executive Phone: 207.581.4103 x2 jhoyt@blackbearsportsproperties.com 10