What About Mobile Marketing?
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The document discusses opportunities and mistakes in mobile marketing. It provides examples of effective uses of SMS, QR codes, geo-location, and apps to engage mobile audiences. Key recommendations include having a clear strategy focused on user goals and experience, using the right tools for the situation, and providing value to the audience.
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What About Mobile Marketing?
- 1. Holy @#&%! What about Mobile Marketing?!? #WhatAboutMobile
- 2. With Your Hosts… Justin Mastrangelo Founder JA Interactive & JA.TXT Jon-Mikel Bailey Founder Wood Street, Inc @JustinPGH @jonmikelbailey
- 5. Are You Getting Mobile Traffic? (probably, but let‘s check...)
- 10. Remember Traditional Media? (it hasn‘t gone anywhere)
- 13. On TV: Chicago’s Shedd Aquarium
- 16. Location and Events Wait a minute, everyone is on their phone…
- 18. While They’re at Your Location
- 22. Mistakes (they’re everywhere right now)
- 23. “ I hear that QR Codes will save my life” No, but if used properly, they can enhance your mobile marketing efforts…
- 28. “ I know, I’ll send ‘em to my homepage” This is your chance to either be annoying or to be the HERO , you choose…
- 33. Focusing on the Tools (…and not the strategy)
- 34. Focusing on the Tools
- 35. A Good Example “ Text LASIK to 12345 for your chance to win free LASIK surgery”
- 39. Wrong Way, Right Way
- 51. ? Placeholder, enter your own text here Questions? Jon-Mikel Bailey 301.668.5006 x8452 www.woodstreet.com @jonmikelbailey @woodstreetweb Justin Mastrangelo 412.334.6835 www.jainteractive.com @JustinPGH @JATXT ? ?