Webinars are an awesome lead gen tool for companies of all sizes. But, you’re missing out on a huge opportunity if you aren’t adding social media to the mix.
Webinars combined with social media equal something even more magical. This Social Fresh WEST 2012 session attempts to showcase the ins and outs of running a successful webinar that uses social at every step.
10. 83% OF #SOCIALFRESH ATTENDEES
FIND WEBINARS VALUABLE
SOCIAL FRESH ATTENDEE SURVEY
Note: 2 respondents are conference organizers & 2 work for Citrix
@justinlevy #socialfresh
12. “YOUR KIDS NEVER SAY „DADDY,
TELL ME A PRESS RELEASE‟, THEY
ASK YOU TO TELL THEM A STORY”
-Christopher S. Penn (@cspenn)
13. solution or
benefit
review past persona
performance
reach
logical
customers/pr
relation
ospects
identify intended
advocates or outcomes of
experts the event
15. PLANNING YOUR WEBINAR
• Date & time
• Media partner
• Moderator
• Speaker(s)
• Dry run
• Event creative
• Trackable links per promo channel
• Reserve your resources
18. Paid
Media
Employee Email
Advocacy Marketing
Landing
Blog
Page Social
Content Media
Incentives
Speaker
Promo Home Base
Approach
@justinlevy #socialfresh
20. LIVE EVENT!
• Provide intros including social
media channels
• Use polls to drive engagement
• Measure attentiveness
• Ensure Q&A is part of your webinar
• Encourage people to use the
webinar hashtag #
30. …to stalk me
• justinrlevy.com
• @justinlevy
• justin.levy@citrix.com
…to stalk us
• gotowebinar.com
• @gotowebinar
Thank you…
Slides available at:
http://slideshare.net/justinlevy
Notas do Editor
The under pinnings.What are you solving for?Who is your target customer, and why do they require your solution? Work backwards.Why does your customer benefit from using your solution or service? What is the dividend? What pain or issue do you make obsolete?What story are you telling today?What are you trying to accomplish with this event – what is your intended outcome? Generate awareness? Create demand? Drive pipeline? Differentiate? Early or late in the buying cycle?Find your advocates – find the people who have experienced the benefits & have them help you tell your stories. Or find the people who can eloquently articulate the topic.Reach your customer: house file, customer base, paid media, social, speaker promotion, etc.Review performance – did you accomplish what you intended to?
Date & timeMedia partnerModeratorSpeakersKick offDry runEvent creative