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WTF is Social Media?

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Justine Abigail
Justine Abigail

A short introduction into the world of social media...

TechnologyNews & Politics
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WTF is “ Social Media”? Justine Yu Social Media Coordinator Photo by: www.elarceny.com
Social Media is a n umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures. Anvil Media Inc. www.anvilmediainc.com/ Photo by: Ashley Cecil www.ashleycecil.com
The focus shouldn’t be on the tools because these will come and go as technology progresses. It is the basic underlying principles of communication that is the mainstay. Photo by: www.theplanninglab.typepad.com
You’ve probably used it before and you probably use it everyday. You just never bothered to think twice about it.
Photo by: Austin Kleon www.austinkleon.com
It’s an absolute force to be reckoned with! Photo from www.yorkblog.com
2/3 of the entire global Internet population visit social networking sites Photo from www.onlinebusiness.volusion.com Espresso, What the F**k is Social Media?
Photo from http://promo.verizon.com Visiting social networking sites is now the 4 th most popular online activity Espresso, What the F**k is Social Media?
100,000,000 videos are viewed each day 13,000,000 articles on 3,600,000 photos uploaded on as of June 2009. 3,000,000 average tweets a day on 5,000,000,000 minutes spent on everyday. Espresso, What the F**k is Social Media?
Like I said… it’s a force to be reckoned with. Photo by: Aliza Sherman http://socialmediamama.wordpress.com
It marks a fundamental shift in the way we communicate with each other. Photo from www.bussiness-strategy-innovation.com
It’s where an incredible amount of conversations are taking place. Photo from www.beaupre,com
It’s a forum where your voice is heard… … and where there is always someone listening. Photo from www.simply-speaking.co.uk Photo from www.mindyourmind.ca
It is constantly tearing down boundaries that the mass media once erected
Photo by: www.walksigns.com Photo from www.globalpov.com
Photo from www.goingconcern.com Photo from www.beaupre.com
Yeah, it’s got a cool new name but at the very core, it’s still the same old story. It’s about engaging, interacting, and connecting with people. Photo from http://americancorner.hu
It is a conversation. “ The more you try to be interested in other people, the more you find out about yourself.” – Thea Astley
Photo from http://competeglobally.com
Social Media helps foster communities of like-minded people that exist in the online realm and extend offline. Photo from http://theaiesecblog.wordpress.com
75% of people who are a member of an online community said they use the Internet to participate in a community related to social causes. 40% use the Internet at least monthly to participate in these communities. 94% said the Internet helps them become more informed about social causes. Photo from www.toprankblog.com Ian Schafer, Deep Focus Social Media for Social Good
 
“ The real value of social media is that it exponentially leverages word of mouth” – John Haydon Photo from www.mediabistro.com
“ How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” -- Seth Godin Photo from www.literacyunion.org
So what are you waiting for? Get out there and start socializing! Photo from www.savethetigerfund.org
Justine Yu Social Media Coordinator www.jhr.ca e: justine@jhr.ca t: @justineabigail

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WTF is Social Media?

  • 1. WTF is “ Social Media”? Justine Yu Social Media Coordinator Photo by: www.elarceny.com
  • 2. Social Media is a n umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures. Anvil Media Inc. www.anvilmediainc.com/ Photo by: Ashley Cecil www.ashleycecil.com
  • 3. The focus shouldn’t be on the tools because these will come and go as technology progresses. It is the basic underlying principles of communication that is the mainstay. Photo by: www.theplanninglab.typepad.com
  • 4. You’ve probably used it before and you probably use it everyday. You just never bothered to think twice about it.
  • 5. Photo by: Austin Kleon www.austinkleon.com
  • 6. It’s an absolute force to be reckoned with! Photo from www.yorkblog.com
  • 7. 2/3 of the entire global Internet population visit social networking sites Photo from www.onlinebusiness.volusion.com Espresso, What the F**k is Social Media?
  • 8. Photo from http://promo.verizon.com Visiting social networking sites is now the 4 th most popular online activity Espresso, What the F**k is Social Media?
  • 9. 100,000,000 videos are viewed each day 13,000,000 articles on 3,600,000 photos uploaded on as of June 2009. 3,000,000 average tweets a day on 5,000,000,000 minutes spent on everyday. Espresso, What the F**k is Social Media?
  • 10. Like I said… it’s a force to be reckoned with. Photo by: Aliza Sherman http://socialmediamama.wordpress.com
  • 11. It marks a fundamental shift in the way we communicate with each other. Photo from www.bussiness-strategy-innovation.com
  • 12. It’s where an incredible amount of conversations are taking place. Photo from www.beaupre,com
  • 13. It’s a forum where your voice is heard… … and where there is always someone listening. Photo from www.simply-speaking.co.uk Photo from www.mindyourmind.ca
  • 14. It is constantly tearing down boundaries that the mass media once erected
  • 15. Photo by: www.walksigns.com Photo from www.globalpov.com
  • 16. Photo from www.goingconcern.com Photo from www.beaupre.com
  • 17. Yeah, it’s got a cool new name but at the very core, it’s still the same old story. It’s about engaging, interacting, and connecting with people. Photo from http://americancorner.hu
  • 18. It is a conversation. “ The more you try to be interested in other people, the more you find out about yourself.” – Thea Astley
  • 20. Social Media helps foster communities of like-minded people that exist in the online realm and extend offline. Photo from http://theaiesecblog.wordpress.com
  • 21. 75% of people who are a member of an online community said they use the Internet to participate in a community related to social causes. 40% use the Internet at least monthly to participate in these communities. 94% said the Internet helps them become more informed about social causes. Photo from www.toprankblog.com Ian Schafer, Deep Focus Social Media for Social Good
  • 22.  
  • 23. “ The real value of social media is that it exponentially leverages word of mouth” – John Haydon Photo from www.mediabistro.com
  • 24. “ How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” -- Seth Godin Photo from www.literacyunion.org
  • 25. So what are you waiting for? Get out there and start socializing! Photo from www.savethetigerfund.org
  • 26. Justine Yu Social Media Coordinator www.jhr.ca e: justine@jhr.ca t: @justineabigail

Editor's Notes

  1. Comcast example GoogleWave and blogUT
  2. Social media is not anything new except for the medium
  3. Like minded people GENYTO
  4. Tweetsgiving used Twitter to raise $11,000 in 48 hours to build a school in Tanzania $ for Darfur = Facebook group with over 5000 student members and raised $150,000 in 2007 to help end the genocide
  5. Social Media is the way of the future and it's happening right now whether we like it or not. The train is leaving the station with or without you. How do you get on the train? Just get on.