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Content Marketing for Events

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@juntajoe




Joe Pulizzi (@juntajoe)
Founder, Content Marketing Institute and
Content Marketing World

Co-Author, Get Con...

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@juntajoe




MY STORY

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@juntajoe




        TODAY’S AGENDA
• Move Fast
• Touch on Content Marketing
• Our Event Model and Content
• Content Acti...

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Content Marketing for Events

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Joe Pulizzi's presentation at IAEE Expo Expo regarding how to leverage content marketing to drive attendee signups and additional revenue opportunities.

Joe Pulizzi's presentation at IAEE Expo Expo regarding how to leverage content marketing to drive attendee signups and additional revenue opportunities.

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Content Marketing for Events

  1. @juntajoe Joe Pulizzi (@juntajoe) Founder, Content Marketing Institute and Content Marketing World Co-Author, Get Content Get Customers and Managing Content Marketing
  2. @juntajoe MY STORY
  3. @juntajoe TODAY’S AGENDA • Move Fast • Touch on Content Marketing • Our Event Model and Content • Content Activities that Work for Us and Can Work for You • Q&A
  4. @juntajoe
  5. @juntajoe
  6. @juntajoe
  7. @juntajoe Search Engine Social Media Optimization Content Marketing Lead Generation
  8. @juntajoe Photo courtesy WebMarketingPros.com
  9. @juntajoe http://contentmarketinginstitute.com/research
  10. @juntajoe WHY IS THIS IMPORTANT FOR EVENTS? Our Marketing is Fueled by Our Attendees, Speakers and Subscribers
  11. @juntajoe
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  23. @juntajoe A Rising Tide Lifts All Ships
  24. @juntajoe
  25. @juntajoe Define Your Hit List of Influencers
  26. @juntajoe
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  29. @juntajoe • Well over 15,000 mentions of #cmworld throughout the year. • Actively respond!
  30. @juntajoe
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  33. @juntajoe 50,000 followers/fans
  34. @juntajoe 50,000 followers/fans
  35. @juntajoe 50,000 followers/fans
  36. @juntajoe 50,000 followers/fans
  37. @juntajoe 50,000 followers/fans
  38. @juntajoe 50,000 followers/fans
  39. @juntajoe 50,000 followers/fans
  40. @juntajoe
  41. @juntajoe • Last five years – over 300 different guest posts, interviews or webinars
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  45. @juntajoe NOTE: Easier to sell content in other forms by repackaging instead of direct content sales.
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  51. @juntajoe Get Uncomfortable: If you don’t feel like you are going to run off the road, you are not driving fast enough. http://taylordowns.com
  52. @juntajoe Joe Pulizzi joe@contentinstitute.com • @juntajoe on Twitter Week of Sept. 9, 2013 CLEVELAND, OH

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