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Social Media Tips & Tricks Blogging, Twitter and lots more… Joe Pulizzi Co-Author,  Get Content Get Customers Founder, Jun...
Follow me @juntajoe <ul><li>Evangelist, speaker, author for content marketing – why marketers need to be publishers. </li>...
<ul><li>The people you want to connect with through social media  are seeking information that is </li></ul><ul><li>Releva...
Social Media Truth #2 Forrester Research
Social Media Truth #3 <ul><li>Most Marketers are Horrible Publishers </li></ul>
 
<ul><li>Who Cares? </li></ul>
Social Media does not work without having something valuable to say!
You Need to Be a Publisher First <ul><li>Like it or not, everyone is a publisher, and you need to understand what that mea...
No Content, No Social Media Image from Story Worldwide
The Secret Sauce Your Knowledge Their Needs
 
It’s Not about You! <ul><li>Provide relevant content that gives solutions to some of the toughest problems customers are f...
Then Your Ideas Spread! <ul><li>Position yourself as the trusted solutions provider for your industry and help people spre...
 
Now for Some Tips
Blogging
My Blog – since April, 2007 (400 posts later)
Tip #1 - Listen/Commenting <ul><li>Where are your customers hanging out? </li></ul><ul><li>Target Top 15-20 blogs in your ...
Listen First! <ul><li>www.google.com/alerts </li></ul>
 
Twitter Search (search.twitter.com)
Tip #2 – Blog RSS to Twitterfeed
Tip #3 – Be Consistent
Tip #4 – Track Performance
Tip #5 – Length and Style <ul><li>Shorter is often better (250 words) </li></ul><ul><li>Bullets/Lists do better </li></ul>...
Tip #6 – Niche is Better
Twitter Tips
What is Twitter?
Signing Up and Getting Things Right
Then, download Tweetdeck
Tip #1 – Try not to answer the question
Tip #2 – Be Democratic
Tip #3 – Link updates to Facebook
Five Twitter DO NOTS <ul><li>Constant Tweeting about You </li></ul><ul><li>Mistaking Public Tweets and Direct Messages </l...
The Best of the Rest (in super fast mode)
Get Your Google Profile
Hootsuite – good for multiple Twitter Accounts
LinkedIn Answers – Become the Expert
Slideshare – Your Preso on Steroids
Friendfeed – Your Social Media Lifeline
StumbleUpon – You Share, People will Follow
BW Business Exchange
Namechk – Reserve Your Username
Ping.fm – Update all Social Networks at one time
The Dramatic Conclusion
What if? <ul><li>What if your customers/followers saw you as the industry thought leader? </li></ul>
What if? <ul><li>What if they signed up for your enewsletters and other marketing because they were interested in what you...
What if? <ul><li>What if your customers spread your content to prospects for you - essentially becoming your marketing dis...
Free White Paper on How to Be a Publisher! <ul><li>http://tinyurl.com/VMENG-J42   </li></ul>
Questions? Joe Pulizzi [email_address] (216) 941-5842 Site:  www.junta42.com www.joepulizzi.com Blog: blog.junta42.com Boo...
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10+ Social Media Tips - Social Media Starts with a Content Strategy

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Presentation originally given for the Virtual MENG chapter, Joe Pulizzi discusses the most important aspect of successful social media - the content strategy. Then proceeds to give tips, tricks and insights into creating a plan that makes sense for you. Blogging, Twitter and more is covered.

Publicada em: Tecnologia, Negócios
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10+ Social Media Tips - Social Media Starts with a Content Strategy

  1. Social Media Tips & Tricks Blogging, Twitter and lots more… Joe Pulizzi Co-Author, Get Content Get Customers Founder, Junta42
  2. Follow me @juntajoe <ul><li>Evangelist, speaker, author for content marketing – why marketers need to be publishers. </li></ul><ul><li>Founder and Chief Content Officer for Junta42 – content marketing matching service. </li></ul><ul><li>Co-author of Get Content Get Customers (McGraw-Hill) </li></ul>
  3. <ul><li>The people you want to connect with through social media are seeking information that is </li></ul><ul><li>Relevant </li></ul><ul><li>Compelling </li></ul><ul><li>Educational </li></ul><ul><li>Entertaining </li></ul>Social Media Truth #1
  4. Social Media Truth #2 Forrester Research
  5. Social Media Truth #3 <ul><li>Most Marketers are Horrible Publishers </li></ul>
  6.  
  7. <ul><li>Who Cares? </li></ul>
  8. Social Media does not work without having something valuable to say!
  9. You Need to Be a Publisher First <ul><li>Like it or not, everyone is a publisher, and you need to understand what that means. </li></ul><ul><li>Look at your marketing activities…starting to feel a lot more like publishing. </li></ul>Magazines Newsletters
  10. No Content, No Social Media Image from Story Worldwide
  11. The Secret Sauce Your Knowledge Their Needs
  12.  
  13. It’s Not about You! <ul><li>Provide relevant content that gives solutions to some of the toughest problems customers are facing. </li></ul><ul><li>(leave out the sales pitch while building the relationship!) </li></ul>
  14. Then Your Ideas Spread! <ul><li>Position yourself as the trusted solutions provider for your industry and help people spread the word! </li></ul>
  15.  
  16. Now for Some Tips
  17. Blogging
  18. My Blog – since April, 2007 (400 posts later)
  19. Tip #1 - Listen/Commenting <ul><li>Where are your customers hanging out? </li></ul><ul><li>Target Top 15-20 blogs in your niche. </li></ul>
  20. Listen First! <ul><li>www.google.com/alerts </li></ul>
  21.  
  22. Twitter Search (search.twitter.com)
  23. Tip #2 – Blog RSS to Twitterfeed
  24. Tip #3 – Be Consistent
  25. Tip #4 – Track Performance
  26. Tip #5 – Length and Style <ul><li>Shorter is often better (250 words) </li></ul><ul><li>Bullets/Lists do better </li></ul><ul><li>Titles are like magazine covers </li></ul><ul><li>Shake it up (video/audio) </li></ul><ul><li>Link to other bloggers </li></ul><ul><li>Link to other articles </li></ul><ul><li>Proofread </li></ul>
  27. Tip #6 – Niche is Better
  28. Twitter Tips
  29. What is Twitter?
  30. Signing Up and Getting Things Right
  31. Then, download Tweetdeck
  32. Tip #1 – Try not to answer the question
  33. Tip #2 – Be Democratic
  34. Tip #3 – Link updates to Facebook
  35. Five Twitter DO NOTS <ul><li>Constant Tweeting about You </li></ul><ul><li>Mistaking Public Tweets and Direct Messages </li></ul><ul><li>Cryptic Replies (@you “I know”) </li></ul><ul><li>Links only i.e., http://bit.ly/jkl7 </li></ul><ul><li>Auto Direct Messages </li></ul>http://www.socialmediatoday.com/SMC/118535
  36. The Best of the Rest (in super fast mode)
  37. Get Your Google Profile
  38. Hootsuite – good for multiple Twitter Accounts
  39. LinkedIn Answers – Become the Expert
  40. Slideshare – Your Preso on Steroids
  41. Friendfeed – Your Social Media Lifeline
  42. StumbleUpon – You Share, People will Follow
  43. BW Business Exchange
  44. Namechk – Reserve Your Username
  45. Ping.fm – Update all Social Networks at one time
  46. The Dramatic Conclusion
  47. What if? <ul><li>What if your customers/followers saw you as the industry thought leader? </li></ul>
  48. What if? <ul><li>What if they signed up for your enewsletters and other marketing because they were interested in what you had to say, and thought it could positively impact their lives? </li></ul>
  49. What if? <ul><li>What if your customers spread your content to prospects for you - essentially becoming your marketing distribution arm? </li></ul>
  50. Free White Paper on How to Be a Publisher! <ul><li>http://tinyurl.com/VMENG-J42 </li></ul>
  51. Questions? Joe Pulizzi [email_address] (216) 941-5842 Site: www.junta42.com www.joepulizzi.com Blog: blog.junta42.com Book Site: www.getcontentgetcustomers.com Ways to Connect: LinkedIn: Joe Pulizzi Facebook: Joe.Pulizzi Twitter: juntajoe

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