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1. BY
JUNAID ASHRAF
Adventure Works: The ultimate source for outdoor equipment

2. Introduction To E-Commerce
 Electronic commerce has existed for over 40
years, originating from the electronic transmission
of messages. Then electronic data interchange
(EDI) was the next stage of e-commerce
development. EDI is the electronic transfer of a
standardized business transaction between a
sender and receiver computer, over some kind of
private network.
 electronic commerce has been re defined by
the dynamics of the Internet and traditional e-commerce
is rapidly moving to the Internet.

3. Now What About E-business?
 E-business is the conduct of business on the
Internet
 E-business includes customer service (e-service)
and intra-business tasks
 The development of intranet and extranet is part
of e-business
 E-business is everything to do with back-end
systems in an organization.
 In practice, e-commerce and e-business are
often used interchangeably.

4. What Are The Key Drivers Of E-Commerce
 Technological factor
 Political factor
 Social factor
 Economic factor

5. Key Drivers Of E-Commerce
 Technological factors:
The degree of advancement of the telecommunications
infrastructure which provides access to the new technology for
business and consumers.
 Political factors:
It including the role of government in creating government,
legislation, initiatives and funding to support the use and
development of e-commerce and information technology.
Adventure Works: The ultimate source for outdoor equipment

6. Key Drivers Of E-Commerce
 Social factors:
Incorporating the level of advancement in IT education and
training which will enable both potential buyers and the workforce
to understand and use the new technology.
 Economic factors:
The general wealth and commercial health of the nation is also an
important driver. Economic factors are influenced by:
Organizational culture
Commercial benefits
Skilled and committed workforce
Adventure Works: The ultimate source for outdoor equipment

7. Elements Of E-commerce Business
Model
 Customer value proposition
 Revenue model
 Market opportunity
 Competitive environment
 Competitive advantage
 Market strategy
 Organizational development
 Management team

8. 1- Business-To-Consumer Business
Model
In this form business must
develop attractive
electronic marketplaces to
entice and sell product
and services to consumer
 Portal
 E-Tailers
 Content provider
 Transaction broker
 Market creator
 Service provider
 Community provider

9.  Portal:
Continued
such as yahoo, MSN, and AOL offer user powerful web search
tools as well as integrated package of content and services.
 E-Tailer:
customers connect to the internet to check their inventory
and place an order. Example:
Amazon,BlueNile.com,Drugstore.com
 Content Provider:
distribute information contents such as digital video, music,
photos, text and artwork over the web.

10.  Market Creator:
Continued
Build a digital environment in which buyers and sellers
meet, display products, search for product and establish
prices. Examples: EBay, Priceline.
 Service Provider:
Offer services online such as photo sharing, video
sharing. Examples: Google Maps, Google Docs and
Gmail.
 Community Provider:
Create digital online environment where people with
similar interest interact.
Examples: MySpace, Face book, Google buzz.

11. 2- Business-To-Business Business
Model
This category involves
both electronic business
marketplace and direct
market links between
businesses
 E-Distributors
 E-Procurement
 Exchange
 Industry Consortium
 Private Industrial Provider

12.  E-Distributor:
Continuted
supply product and services to individual businesses.
Example: Grainger.
 E-Procurement:
firms create and sell access to digital electronic market.
Example:
 Exchange:
is an independent digital electronic marketplace where
hundred of suppliers meet a smaller number of very large
commercial purchasers.
 Industry Consortium:
owned vertical marketplaces that serve specific industries,
such as automobile, chemical, floral and logging industries.
 Private Industrial Network:
designed to coordinate the flow of communication among
firms engaged in business together. Example: Wal-Mart,
Procter and Gamble.

13. Benefits Of E-Commerce
Benefits of e-commerce to
organizations
• International market place
• Operational cost savings
• Mass customization
• Lower telecommunication
costs

14. Benefits of e-commerce(
cont.)
Benefits to consumers
•24/7 access
•More choice
•Price comparisons
Adventure Works: The ultimate source for outdoor equipment

15. Benefits of e-commerce(
cont.)
Benefits to society
•Flexible working practices
•Connects people
•Facilitate delivery of public
• services
Adventure Works: The ultimate source for outdoor equipment

16. WHAT ABOUT THE LIMITATIONS OF E-COMMERCE?
 Limitations of e-commerce to
organizations
 Limitations of e-commerce to
consumers
 Cost of access to the Internet
 Lack of security and privacy of personal
data
 Physical contact and relationships are
replaced by electronic processes
 A lack of trust

17. WHAT ABOUT THE LIMITATIONS OF E-COMMERCE?
(continued)
Limitations of e-commerce
to society
 Breakdown in human
interaction
 Reliance on
telecommunications
infrastructure, power and IT skill
 Wasted resources
 Facilitates Just-In-Time
manufacturing

18. ESSENTIAL E-COMMERCE PROCESSES

19. Access Control & Security
 E-commerce process must
establish mutual trust and secure
access between parties.
 User names & passwords
 Encryption key
 Digital certificates & signatures
 Restricted access areas
 Other people’s accounts
 Restricted company data
 Webmaster administration areas

20. Profiling & Personalization
 Profiling gathers data on you & your
website behavior and choice
 User registration
 Cookie files and tracking software
 User feedback
 Profiling is used for
 Personalized one2one marketing
 Authenticating identity
 Customer relationship
management
 Marketing planning
 Website management

21. Search Management
 Search processes help customers
find the specific product and
service they want
 E-commerce software packages
include a web search engine
 A customized search engine may
be acquired from companies like
Google etc.
 Searches are often on content or
by parameters

22. Content & Catalog Management
 Content management software
 Helps develop, generate , deliver
,update and archive text and
multimedia information at e-commerce
websites
 Catalog management software
 Helps generate and manage catalog
content
 Catalog and content management
software works with profiling tools to
personalize content
 Includes product configuration and mass
communication

23. Work Flow Management
 E-business and e-commerce
workflow management depends
on a workflow software engine
 Contains software and model of
business
Workflow model express:
 Set of business rules
 Role of stakeholders
 Databases used
 Task sequences
 Routing alternatives

25. Event Notification
 Most e-commerce applications
are event driven
 Responds to such things as
customer’s first website visit and
payments
 Monitors all e-commerce
processes
 Records all relevant events,
including problem situations
 Notifies all involved stakeholders
 Works in conjunction with user
profiling software

26. Collaboration and Trading
 Processes that support vital
collaboration arrangements
and trading services
 Need customers , suppliers ,
and other stakeholders
 Online communities
 E-mail , chat , discussion
groups
 Enhances customer service
 Builds loyalty

27. ELECTRONIC PAYMENT PROCESS
 An electronic payment is any kind
of non-cash payment that doesn't
involve a paper check. Methods of
electronic payments include credit
cards, debit cards and the ACH
(Automated Clearing House)
network
 three main types of transactions:
 one-time customer-to-vendor
payment
 recurring customer-to-vendor
payment
 automatic bank-to-vendor payment

28. Benefits of electronic payment
 Electronic payment is very
convenient for the consumer.
 Electronic payment lowers
costs for businesses
 Offering electronic payment
can also help businesses
improve customer retention
 A customer is more likely to
return to the same e-commerce
site where his or her
information has already been
entered and stored

29. DRAWBACKS OF ELECTRONIC
PAYMENTS
 concerns over privacy and the
possibility of identity theft
 defend yourself against identity
theft by using virus protection
software and a firewall on your
computer
 Some find the setup too time-consuming
and don't want more
logons and passwords to
remember so they simply prefer
the familiarity of writing checks
and postage mail.

30. ANY QUESTIONS ?