Before you can run out and jump into the https://www.youtube.com/watch?v=IqyxfEXn91c&index=13&list=P...

1. Marketing Your Company To The Social Networks
Before you can run out and jump into the
https://www.youtube.com/watch?v=IqyxfEXn91c&index=13&list=PL1oO3mUVEcfo75rH8kTglN2sQ
kNKg-unf complex world of television domination and plugging your company during the Super
Bowl, you need to start somewhere. That "somewhere" should always consist of a good social media
marketing plan. If you approach this correctly and follow the right advice, it will put you over top of
the competition. You just need to handle it with more self confidence.
Always remain positive when marketing via social media. People like to be around others and things
that make them feel good. Bad mouthing others or making negative statements can lead to others
viewing your product or service negatively. Be sure to keep this in mind on your personal page as
well if you have one.
Use links to tie together your various social media sites. Your blog should have buttons that let your
readers instantly follow your Twitter feed, "like" your Facebook content, and watch your YouTube
videos. Add the URL for Facebook and your blog through your Twitter profile. If you link each type
of social media you use, your customer audience will grow exponentially.
Create an open forum in which you allow customers to be part of your creative process. You will be
surprised at how well your customer base can help you brainstorm an idea, create the "blueprint",
and lay out the best implementation of the idea. When you have this kind of input coming from your
customers, it is safe to assume they will buy when launched.
Use the Facebook poll feature. This tool allows you to create a poll with as many different answers
as you want for your friends to complete. This could be a great opportunity to get some feedback on
your products and encourage your friends to interact with you and with each other.
Always respond to posts with questions or comments on your social media networking websites.
Check these sites more than once a day to see what is happening on your page. There is an option to
receive a text or e-mail when you get a comment or message. Remember that everything you write
can be viewed by the public.
To make sure your social marketing campaign is reaching your customers, find out where they
congregate. Are many of them on Facebook or do they prefer Twitter? Depending on your niche, you
might be better off looking at LinkedIn or even YouTube. Poll your customers and find out where
they spend their internet hours. Pitch your tent there.
LinkedIn allows you to have three links in your profile. Make good use of this by posting a link to

2. your website and to your blog, and perhaps to your Facebook page or anything you believe deserves
more attention. Do not hesitate to change these links if you do not think they are getting enough
visits.
It is so simple to share your information with Facebook. Facebook will share the comment of
someone else on another friends page. Have readers connect with you more and more so you get
more exposure.
Promote special offers via social networks. People will look you up on Facebook if you post
interesting content and give Facebook-exclusive discounts from time to time. Your customers can
learn more about you through social media, and you can contact them personally about your niche.
Develop a fan base. If your products can confer a sense of individuality to your customers, you can
use social media to strengthen this idea. Post pictures of the typical product user and write updates
about common issues among your target audience. Your followers will recognize themselves in the
image you are creating.
When deciding how to implement your social media marketing strategies, it is important to take into
consideration the nature of your products and services. For example, if purchasing your products is
something that most of your customers would prefer to keep private, then do not put Facebook-like
buttons right next to the buy buttons! Eventually, someone will click it accidentally and then get
angry at your business.
When using Facebook to market your company's services or products, only share items that are
worth sharing or are interesting. Avoid sharing things just because you haven't shared anything yet
today. Choose those things you do share based on how well you think others will receive the
information. For example, aim to provide exciting and interesting products, tips, etc., and always
make sure what you share is factual. Post things people will be excited to read about. Avoid sharing
pointless quizzes that will only distract or annoy your customers.
Use the questions and answer feature of LinkedIn. LinkedIn's Q&A works like a large discussion
forum: look up questions related to your products or industry and write useful answers to them. You
could also post a link to one of your articles if you do not have time to write something.
The holidays aren't an excuse to neglect your duties as a business owner, but rather to prepare your
marketing plan ahead of time and soak up the profits. This is done by establishing a long-range plan
before the holiday rush arrives. With a plan in place that is molded to suit the specific holiday, you
are guaranteed to bring in a little more than usual.
Get some good competition going with your Facebook. Many of your customers may enjoy
participating in these types of contests. Run one on your Facebook page, and watch the interest gain
momentum at a fast pace. It will not take long to have a huge fan base for your business if you
market it right.
Post content on Digg and Reddit. These websites attract a huge number of readers and most of these

3. people use Twitter or Facebook to repost the articles they find interesting. Make sure you create
original content that will make your readers want to share it. Always sign your articles with your
name and a link to your main website.
Adding a Facebook "Like" button on your blog allows your readers to
http://www.huffingtonpost.com/news/internet-marketing/ like your site without having to open a new
page. By offering this added convenience for your readers, there is a greater likelihood that they will
oblige. Any tools which makes it easier for readers will increase your traffic flow.
After reading this, you probably realize that it is not as difficult as you may have once thought.
Social media is a great and inexpensive way to market your products and business to many people. It
does take some time, work and persistence, but once you get started you won't regret it.