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Value Proposition DesignerJulius ParrisiusSales & Mktg @lengoo.deE-Mail: julius.parrisius@lengoo.deTwitter: @jrparrisiusBlog: juliusparrisius.wordpress.com

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Image Source: Alex Osterwalder, businessmodelgeneration.com

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Image Source: Alex Osterwalder, JAM9 building blocks

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© Alex Osterwalder, Flickr.com

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Image Source: Alex Osterwalder, businessmodelgeneration.com

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© Alex Osterwalder, Flickr.comGoal: product-market fit

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What jobs is she trying toget done?(functional, social, emotional etc…)© Alex Osterwalder, Flickr.com

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What pains does she have?(Emotions, cost, situations, risks…)© Alex Osterwalder, Flickr.com

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What gains is she hoping for?(functional, social, emotional, costs etc…)© Alex Osterwalder, Flickr.com

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© Alex Osterwalder, Flickr.comOn which products/services is your VP based?(in-/tangible, digital/virtual, financial, …)

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© Alex Osterwalder, Flickr.comHow are they pain killers?(Emotionen, Kosten, Situationen, Risiken …)

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© Alex Osterwalder, Flickr.comHow are they deliveringgains?(funktional, sozial, emotional, Kosten …)

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It‘s not just this… …it‘s both together!Image Source: Alex Osterwalder, businessmodelgeneration.com

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© marthax, Flickr.com1. What‘s the spider of your industry?Two things to keep in mind in the process:

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…think of a spider graph.key comp. factor 1key comp. factor 2key comp. factor 3……relative market positionrelative market positionrelative market position……

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2. Which type of customer are you targeting?Solution of competition?Ugly work-around /no solution?

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© Alex Osterwalder, Flickr.comNow you do it:Design a value proposition for your case.

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Thank you! Questions?Julius ParrisiusSales & Mktg @lengoo.deE-Mail: julius.parrisius@lengoo.deTwitter: @jrparrisiusBlog: juliusparrisius.wordpress.com