The document provides an overview of the business model canvas tool. It defines a business model as describing how an organization creates, delivers, and captures value. The business model canvas is a tool that structures a business model into nine building blocks: key partners, key activities, key resources, value propositions, customer relationships, channels, customer segments, revenue streams, and cost structure. The document discusses each building block and provides examples. It emphasizes using the business model canvas as a way to clarify ideas, get feedback, and iterate on the business model.

1. Business Model Canvas
@One Enactus Weekend
April 13, 2013 - Karlsruhe
Workshop: BUSINESS MODEL CANVAS & LEAN START-UP

2. What are we aiming for?
© comedy_nose, Flickr.com (CC)

3. What is a
business model
?

4. What do you think?
© @boetter, Flickr.com (CC)

5. Use
post-its
to collect
ideas.
© Peter Hellberg, Flickr.com (CC)

6. Def.:
A business model describes the rationale
of how an organization creates, delivers,
and captures value.
Business Model Generation, A. Osterwalder, Yves Pigneur, Alan
Smith, and 470 practitioners from 45 countries, self published, 2010

7. create deliver capture
Source: www2.informatik.hu-berlin.de Source: bazaardesigns.com Source:123rf.com
value.

8. Def.:
Or in English: A business model describes
how your company makes money.
What’s a startup? First Principles, Steve Blank, Blog article,
www.steveblank.com (Retrieved Oct 26, 2012)

9. 9 building blocks
Image Source: Alex Osterwalder, JAM

10. 9 building blocks
Image Source: Alex Osterwalder, JAM

11. Our product
is not just a
piece of
cake…it‘s
the whole
cake.
© Jay Shouldol, Flickr.com (CC)

12. A business model can be structured into
9 essential building blocks around the
broader areas of
product
customer interface
infrastructure management
financial

13. customer segments
Image Source: Alex Osterwalder, JAM

14. Image Source: thefunnypicspage.com

15. value proposition
Image Source: Alex Osterwalder, JAM

16. © CollegeDegrees360, Flickr.com

17. channels
Image Source: Alex Osterwalder, JAM

18. © NASA's Marshall Space Flight Center, Flickr.com

19. customer relationship
Image Source: Alex Osterwalder, JAM

20. Image Source: relationshiptalk.net

21. revenue streams
Image Source: Alex Osterwalder, JAM

22. Image Source: consumerwarningnetwork.com

23. key resources
Image Source: Alex Osterwalder, JAM

24. physical
financial
© torkildr, Flirckr.com © emilio labrador, Flirckr.com
RESOURCES
intellectual
human
© José Goulão, Flirckr.com
© Michael Neubert, Flirckr.com

25. key activities
Image Source: Alex Osterwalder, JAM

26. ACTIVITIES
production
© Wayan Vota, Flirckr.com
network-building
problem-solving
© sjcockell, Flirckr.com Image Source: neotechproducts.com

27. key partners
Image Source: Alex Osterwalder, JAM

28. © SalFalko, Flickr.com

29. cost structure
Image Source: Alex Osterwalder, JAM

30. costs in $
variable
fixed
volume
© ecstaticist, Flickr.com

32. business model theatre
Image Source: Alex Osterwalder, JAM

33. Let‘s examine the notion of
value proposition
a little closer.

34. © Alex Osterwalder, Flickr.com

35. Image Source: Alex Osterwalder, businessmodelgeneration.com

36. Goal: product-market fit
© Alex Osterwalder, Flickr.com

37. What jobs is she trying to
get done?
(functional, social, emotional etc…)
© Alex Osterwalder, Flickr.com

38. What pains does she have?
(Emotions, cost, situations, risks…)
© Alex Osterwalder, Flickr.com

39. What gains is she hoping for?
(functional, social, emotional, costs etc…)
© Alex Osterwalder, Flickr.com

40. On which products/
services is your VP based?
(in-/tangible, digital/virtual, financial, …)
© Alex Osterwalder, Flickr.com

41. How are they pain killers?
(Emotionen, Kosten, Situationen, Risiken …)
© Alex Osterwalder, Flickr.com

42. How are they delivering
gains?
(funktional, sozial, emotional, Kosten …)
© Alex Osterwalder, Flickr.com

43. Now you do it:
Design a value proposition for the
energy consumption app case.
© Alex Osterwalder, Flickr.com

44. How to use these
design tools
properly.

45. © Carelinamia, Flickr.com

46. 1
Work on a business model
canvas for no more than
15 minutes.
It forces your to be clear
and concise.

47. „If you can‘t explain
it simply you don‘t
understand it well
enough.“
Albert Einstein, famous quote.

48. 2 Work with post-its. It keeps you flexible.
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49. 3
Work with the …and together with
canvas by yourself… the whole team.
© Tommy P World, Flickr.com © jfravel, Flickr.com
This will clarify consensus & disagreement.

50. 4
Get feedback from
others (not only
friends & familiy).
It will enrich your work
dramatically.

51. 5
A C Iterate often to incorporate
your learnings.
Management orientation:
P D
Plan-Do-Check-Act.

52. 6
diverging
creative
process
ideas
Source: annebrogdonportfolio.blogspot.com

53. 7
converging
analytical
process
research
Source: mostphotos.com

54. classical
design thinking
approach.
Source: ssireview.org

55. summarized
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15min work with post-its. feedback
5 6 7
A C
P D
iterate creative analytical

56. Business Modeling & Lean
How do you combine them to get the most out of it?
Testing Design
Inspration from Alex Osterwalder, Flickr.com

57. Thank you!
Questions?
Julius Parrisius
Website: juliusparrisius.wordpress.com
E-Mail: juliusparrisius@gmail.com
Twitter: @JRParrisius