2. WHAT IS MARKETING
Marketing is the activity, set of institutions, and
processes for creating, communicating,
delivering, and exchanging offerings that have
value for customers, clients, partners, and
society at large.
~American Marketing Association, 2007
http://www.youtube.com/watch?v=zFTcX7qqqD
Q
4. WHAT IS SOCIAL MEDIA?
Various forms of electronic communication
through which users create online communities
to share information, ideas, personal
messages, and other content.
~Merriam-Webster.com
5. WHAT IS SOCIAL MEDIA MARKETING?
Social media marketing refers to the process of
gaining website traffic or attention through
social media sites. Social media marketing
programs usually center on efforts to create
content that attracts attention and encourages
readers to share it with their social networks.
~Wikipedia.com
7. POPULAR SOCIAL MEDIA SITES
Facebook
Twitter
LinkedIn
MySpace
Google+
YouTube
StumbleUpon
Gist
8. FACEBOOK
As of January 2012, Facebook has more than 800
million active users. Users must register before
using the site, after which they may create a
personal profile, add other users as friends, and
exchange messages, including automatic
notifications when they update their profile.
Additionally, users may join common-interest user
groups, organized by workplace, school or
college, or other characteristics, and categorize
their friends into lists such as "People From Work"
or "Close Friends".
~Wikipedia.com
9. FACEBOOK
You can open a FaceBook page for a local
business. This page will require an administrator
and will allow people to like your page, comment
on your page, and share information.
http://www.facebook.com/pages/create.php?ref_ty
pe=sitefooter
You can find help with creating your page at
http://www.facebook.com/help/basics
Friend and follow Quality Care
http://www.facebook.com/pages/Quality-Care-
Resource-Referral-Services-
Inc/183786054993037
10. TWITTER
Online social networking service and
microblogging service that enables its users to
send and read text-based posts of up to 140
characters, known as "tweets". The service
rapidly gained worldwide popularity, with over
300 million users as of 2011.
~Wikipedia.com
https://twitter.com/
11. LINKEDIN
A business-related social networking site and it
is mainly used for professional networking. As
of 3 November 2011, LinkedIn reports more
than 135 million registered users in more than
200 countries and territories.
~Wikipedia.com
http://www.linkedin.com/profile/view?id=13235
9241&trk=tab_pro
12. GOOGLE +
Google+ integrates social services such as
Google Profiles and Google Buzz, and
introduces new services identified as Circles,
Hangouts and Sparks. Google+ is available as
a website and on mobile devices.
~Wikipidea.com
http://www.google.com/+/business/
13. GOOGLE
Set up a Google account
https://accounts.google.com/NewAccount
Google products
http://www.google.com/options/
http://en.wikipedia.org/wiki/List_of_Google_pro
ducts
14. STUMBLEUPON
A discovery engine (a form of web search
engine) that finds and recommends web
content to its users. Its features allow users to
discover and rate Web pages, photos, and
videos that are personalized to their tastes and
interests using peer-sourcing and social-
networking principles.
~Wikipedia.com
http://www.stumbleupon.com/home
15. YOUTUBE
A video-sharing website, created by three former
PayPal employees in February 2005, on which
users can upload, view and share videos.
Unregistered users can watch videos, while
registered users can upload an unlimited number
of videos. Videos considered to contain offensive
content are available only to registered users at
least 18 years old.
~Wikipidea.com
http://www.youtube.com/
18. WHAT IS A WEB SEARCH ENGINE
A web search engine is designed to search for
information on the World Wide Web. The
search results are generally presented in a list
of results often referred to as SERPS, or
"search engine results pages". The information
may consist of web pages, images, information
and other types of files.
~Wikipedia.com
19. POPULAR SEARCH ENGINES
www.google.com
www.bing.com
www.yahoo.com
For a complete list:
http://www.thesearchenginelist.com/
22. TIPS
Regularly update your accounts.
Respond to posts.
Delete negative posts.
Regularly check various search engines to
ensure information is accurate and
consistent.
24. HOW DO PEOPLE FIND YOUR WEBSITE?
Company name
URL
Links
SEO (Search Engine Optimizer)
Posting comments on blogs
25. LINKS
www.qcrrinc.org
List of CCRR’s in the state
http://www.njaccrra.org/parentsAgencyListings.shtm
Department of Children and Families
http://www.nj.gov/dcf/
Child Abuse Prevention
http://www.preventchildabusenj.org/cap/
National Association for the Education of Young
Children
http://www.naeyc.org/
National Association for Family Child Care
http://nafcc.org/
26. SEO
In general, the earlier (or higher ranked on the
search results page), and more frequently a
site appears in the search results list, the more
visitors it will receive from the search engine's
users. SEO may target different kinds of
search, including image search, local search,
video search, academic search, news search
and industry-specific vertical search engines.
~Wikipedia.com
