Controlling Your Online Reputation
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Presentation to American Marketing Association.
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Controlling Your Online Reputation
- 9. Lesson 1 • Don’t Ignore a Social Media Eruption – constantly monitor, even on the weekends so you can respond if something happens
- 14. Lesson 2 • Don’t use a phony name to bash your opponent or praise yourself it is SO easy to identify IP addresses & digital footprints
- 18. Lesson 3 • Discourage Rogue Tweeting with a social media policy for staff and key supporters. But be prepared if it happens
- 23. Lesson 6 • Don’t Be Awful.
- 28. Lesson 5 • If you steal, you’ll get caught.
- 33. Lesson 6 Don’t be horrid. http://getonthemap.us
- 35. • 1. Analyze • 2. Create New Content • 3. Link • 4. Monitor • 5. Reviews http://getonthemap.us
- 36. Analyze Google, Yahoo & Bing Yourself Youtube, Images 20 Pages What’s good, what’s bad http://getonthemap.us
- 38. Create Power of Social Media Profiles http://getonthemap.us
- 40. More Create .com, .net,.info, .us, .biz http://getonthemap.us
- 41. Links • Link, Link,Link • Link to your important pages from your website, blog, social media pages • Connect – build your followers http://getonthemap.us
- 47. Julie Gallaher • Google Me! • Over 20,000 Social Media Followers http://twitter.com/juliegallaher http://facebook.com/getonthemap http://linkedin.com/in/juliegallaher http://pinterest.com/getonthemap • http://getonthemap.us • 916-265-2521 http://getonthemap.us
Editor's Notes
- Stephen Waddington and Steve Earl
- Canadian folk singer Dave Carroll flying s in Omaha Nebraska sees crew throwing his guitar July 2009 150,000 in the first day 5 million views within one month #7 in viral videos of 2009
- Motrin launched campaign in sept – one weekend in nov a very influential mom blogger responded how offended she was and within Moms Nov 2008 started hashtag #motrinmoms about 1000 participated company took down ad
- Fake blog sometimes called flog story of Laura and Jim traveling across america – written by Edelman PR
- Whole Foods CEO John Mackey Wild Oats merger for 7 years between 1999 and 2006 wrote comments on financial blogs using name Rahodeb saying things like Wild Oats was mis-managed, their stock was overpriced.
- Chysler deleted tweet, said they were compromised. Blamed social media agency – rogue tweeter was fired.
- Apologized inability to use hootsuite #nowembarrassed
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