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Qualitative research




                       In'Sens
           Qualitative research and
            intercultural marketing
                  consultancy




                            In’Sens
          Contact : Julia Schäfer / jschafer@in-sens.fr
                    Tel : +33 (0)1 40.26.61.06




                                1
In’Sens : who we are and what we do

Our team, based in Paris, is multilingual and multidisciplinary. We draw our
expertise from a variety of fields: marketing, research, ethnography, psychology,
journalism, literature and creativity.

We work hand-in-hand with our partners, we listen carefully to their needs; we want
them to feel at home with us.

We organise, supervise and analyse qualitative studies such as:
   Exploratory, marketing mix, concept tests
   Advertising and packaging tests
   Creative research and brainstorming
   Fragrance tests
   Qualitative blogging…

We analyse and write reports that precisely match the needs of each client.




                                        2
Our expertise

We have carried out research in many countries throughout Europe, Asia and
North and South America for our clients:




We have also been working with our long-term partner institutes : Euroêka
(France), Rheingold (Germany), Perception Research Services (USA), Marketing
Research Partners (Italy), Ulveman Explorative and Wilke (Denmark…)


We have research expertise in the following fields:
    Hygiene/beauty, medical, food industry, consumer goods, automobile,
    aeronautics, bank, luxury, energy, telecommunication, tourism, media and IT,
    electronics, online, BtoB…




                                       3
Our commitment

      The assets of a small structure with the means of a big one :


We do everything to establish a climate of TRUST with our clients.

We always show AVAILABILITY and REACTIVITY. We accompany our clients
who can rely on our EXPERIENCE.

We always stay in contact to fully inform our clients how the fieldwork is going and
all of these INTERACTIONS are appreciated.

Our clients are always aware of who intervenes in a research project, our team
and our methods; we offer full TRANSPARENCY.

In'Sens can rely on the resources and expertise of the other Qualitative Village
members at all times.




                                       4
Presentation of the team: Julia Schäfer



Julia Schäfer is the founder and director of
In’Sens (member of the Qualitative Village®).
Prior to setting up her own firm in 2003, she was
director of the International Qualitative Research
Department at Ipsos Insight Marketing, Paris -
one of the world’s top 10 research firms - for 12
years.
Educated in Germany, Julia Schäfer has lived in
France for more then 20 years and speaks fluent
German, French and English.
She holds a BA in Economy and Letters (Justus-
Liebig-Universität, Giessen), as well as a Post-
Graduate Marketing degree, with a specialty in
Market Research and Marketing Strategy (IEP,
Paris).




                                       5
Presentation of the team: Elodie Lambert



Elodie Lambert joined In’Sens in 2004 as a
research manager.
She holds a degree in foreign languages -English
and German- applied to Business and Trade (Paris
III, Sorbonne Nouvelle) and a Master in Brands
Management (INSEEC-Paris).
Before specializing in qualitative research, she
spent 2 years in the panel company The NPD
Group Worldwide at the Entertainment
department.
Elodie Lambert also worked in direct marketing
for CSE-Demos in London.




                                       6
Our facility in Paris


Our facility, comfortable and spacious, is located
in the 9th arrondissement in Paris.



Our studio offers the possibility to follow focus
groups and in-depth interviews with:
           One-way Mirror
           Audio and DVD Recording
           Simultaneous Translation
           Video projection




                                         7
Contact




                          Julia Schäfer
                      1 rue Ambroise Thomas
                          75009 PARIS
                             France

    Tel:             +33 (0)1 40 26 61 06
    Mob:             +33 (0)6 18 47 60 60
    Email:           jschafer@in-sens.fr
    Site Internet:   www.qualitative-village.com



                      8

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Presentation In Sens 2012 Eng

  • 1. Qualitative research In'Sens Qualitative research and intercultural marketing consultancy In’Sens Contact : Julia Schäfer / jschafer@in-sens.fr Tel : +33 (0)1 40.26.61.06 1
  • 2. In’Sens : who we are and what we do Our team, based in Paris, is multilingual and multidisciplinary. We draw our expertise from a variety of fields: marketing, research, ethnography, psychology, journalism, literature and creativity. We work hand-in-hand with our partners, we listen carefully to their needs; we want them to feel at home with us. We organise, supervise and analyse qualitative studies such as: Exploratory, marketing mix, concept tests Advertising and packaging tests Creative research and brainstorming Fragrance tests Qualitative blogging… We analyse and write reports that precisely match the needs of each client. 2
  • 3. Our expertise We have carried out research in many countries throughout Europe, Asia and North and South America for our clients: We have also been working with our long-term partner institutes : Euroêka (France), Rheingold (Germany), Perception Research Services (USA), Marketing Research Partners (Italy), Ulveman Explorative and Wilke (Denmark…) We have research expertise in the following fields: Hygiene/beauty, medical, food industry, consumer goods, automobile, aeronautics, bank, luxury, energy, telecommunication, tourism, media and IT, electronics, online, BtoB… 3
  • 4. Our commitment The assets of a small structure with the means of a big one : We do everything to establish a climate of TRUST with our clients. We always show AVAILABILITY and REACTIVITY. We accompany our clients who can rely on our EXPERIENCE. We always stay in contact to fully inform our clients how the fieldwork is going and all of these INTERACTIONS are appreciated. Our clients are always aware of who intervenes in a research project, our team and our methods; we offer full TRANSPARENCY. In'Sens can rely on the resources and expertise of the other Qualitative Village members at all times. 4
  • 5. Presentation of the team: Julia Schäfer Julia Schäfer is the founder and director of In’Sens (member of the Qualitative Village®). Prior to setting up her own firm in 2003, she was director of the International Qualitative Research Department at Ipsos Insight Marketing, Paris - one of the world’s top 10 research firms - for 12 years. Educated in Germany, Julia Schäfer has lived in France for more then 20 years and speaks fluent German, French and English. She holds a BA in Economy and Letters (Justus- Liebig-Universität, Giessen), as well as a Post- Graduate Marketing degree, with a specialty in Market Research and Marketing Strategy (IEP, Paris). 5
  • 6. Presentation of the team: Elodie Lambert Elodie Lambert joined In’Sens in 2004 as a research manager. She holds a degree in foreign languages -English and German- applied to Business and Trade (Paris III, Sorbonne Nouvelle) and a Master in Brands Management (INSEEC-Paris). Before specializing in qualitative research, she spent 2 years in the panel company The NPD Group Worldwide at the Entertainment department. Elodie Lambert also worked in direct marketing for CSE-Demos in London. 6
  • 7. Our facility in Paris Our facility, comfortable and spacious, is located in the 9th arrondissement in Paris. Our studio offers the possibility to follow focus groups and in-depth interviews with: One-way Mirror Audio and DVD Recording Simultaneous Translation Video projection 7
  • 8. Contact Julia Schäfer 1 rue Ambroise Thomas 75009 PARIS France Tel: +33 (0)1 40 26 61 06 Mob: +33 (0)6 18 47 60 60 Email: jschafer@in-sens.fr Site Internet: www.qualitative-village.com 8