In'Sens is a qualitative research and intercultural marketing consultancy based in Paris, France. The multilingual and multidisciplinary team has expertise across various fields including marketing, research, ethnography, psychology, journalism, and creativity. In'Sens organizes, supervises, and analyzes qualitative studies for clients in Europe, Asia, North and South America across many industries. The firm prides itself on establishing trust with clients through availability, reactivity, experience, transparency, and relying on the expertise of partner institutes.
1. Qualitative research
In'Sens
Qualitative research and
intercultural marketing
consultancy
In’Sens
Contact : Julia Schäfer / jschafer@in-sens.fr
Tel : +33 (0)1 40.26.61.06
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2. In’Sens : who we are and what we do
Our team, based in Paris, is multilingual and multidisciplinary. We draw our
expertise from a variety of fields: marketing, research, ethnography, psychology,
journalism, literature and creativity.
We work hand-in-hand with our partners, we listen carefully to their needs; we want
them to feel at home with us.
We organise, supervise and analyse qualitative studies such as:
Exploratory, marketing mix, concept tests
Advertising and packaging tests
Creative research and brainstorming
Fragrance tests
Qualitative blogging…
We analyse and write reports that precisely match the needs of each client.
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3. Our expertise
We have carried out research in many countries throughout Europe, Asia and
North and South America for our clients:
We have also been working with our long-term partner institutes : Euroêka
(France), Rheingold (Germany), Perception Research Services (USA), Marketing
Research Partners (Italy), Ulveman Explorative and Wilke (Denmark…)
We have research expertise in the following fields:
Hygiene/beauty, medical, food industry, consumer goods, automobile,
aeronautics, bank, luxury, energy, telecommunication, tourism, media and IT,
electronics, online, BtoB…
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4. Our commitment
The assets of a small structure with the means of a big one :
We do everything to establish a climate of TRUST with our clients.
We always show AVAILABILITY and REACTIVITY. We accompany our clients
who can rely on our EXPERIENCE.
We always stay in contact to fully inform our clients how the fieldwork is going and
all of these INTERACTIONS are appreciated.
Our clients are always aware of who intervenes in a research project, our team
and our methods; we offer full TRANSPARENCY.
In'Sens can rely on the resources and expertise of the other Qualitative Village
members at all times.
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5. Presentation of the team: Julia Schäfer
Julia Schäfer is the founder and director of
In’Sens (member of the Qualitative Village®).
Prior to setting up her own firm in 2003, she was
director of the International Qualitative Research
Department at Ipsos Insight Marketing, Paris -
one of the world’s top 10 research firms - for 12
years.
Educated in Germany, Julia Schäfer has lived in
France for more then 20 years and speaks fluent
German, French and English.
She holds a BA in Economy and Letters (Justus-
Liebig-Universität, Giessen), as well as a Post-
Graduate Marketing degree, with a specialty in
Market Research and Marketing Strategy (IEP,
Paris).
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6. Presentation of the team: Elodie Lambert
Elodie Lambert joined In’Sens in 2004 as a
research manager.
She holds a degree in foreign languages -English
and German- applied to Business and Trade (Paris
III, Sorbonne Nouvelle) and a Master in Brands
Management (INSEEC-Paris).
Before specializing in qualitative research, she
spent 2 years in the panel company The NPD
Group Worldwide at the Entertainment
department.
Elodie Lambert also worked in direct marketing
for CSE-Demos in London.
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7. Our facility in Paris
Our facility, comfortable and spacious, is located
in the 9th arrondissement in Paris.
Our studio offers the possibility to follow focus
groups and in-depth interviews with:
One-way Mirror
Audio and DVD Recording
Simultaneous Translation
Video projection
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8. Contact
Julia Schäfer
1 rue Ambroise Thomas
75009 PARIS
France
Tel: +33 (0)1 40 26 61 06
Mob: +33 (0)6 18 47 60 60
Email: jschafer@in-sens.fr
Site Internet: www.qualitative-village.com
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