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r.i.c.kjamesmodel
How to sell in innovative ideas
by@juliancole
punkfunk
rickjamescreatedanewgenreofmusic
!
motowndidn’tknowtheyneededpunkfunk
butrickwasavisionaryandknewpeople
wouldgetdowntoit!
‘thekingofsellinganideathatmotown
didn’tknowtheyneeded’
rickjames
atthemomentweareseeinganincreasein
demandfromclientsfornontraditional
ideas.
howevertheyhaveahardtimebuyingit.
nontraditionalideasdon’thaveaholein
theirmediaschedule.
unfortunatelycreative
agencieshavealowstrike
ratefortheseideas.
rickisnothappyaboutthis.
ihavecomeupwithaprocessthatisgoingto
overcomethesebarrierandgiveyouabetter
hitrateofsellinginnovativeideas
!
ther.i.c.kjam...
r.i.c.kjamesprocess

r-role
i-idea
c-cash
k-kpis(keyperformanceindicators)
!
y’allgotaprocessandnameditafterme!
wegonedonemaderickproud!
CONCEPTING
PRESENTING
IDEAS
GO LIVE POST WRAP UP
CREATIVE
BRIEFING
PRODUCTION
therearetwokeytimesintheprocessthat
weneedto...
OLE
!
R
rickalwayshada
clearrolewhenhe
gotonstage…
theentertainer
oneofthemistakeswemakewithideasis
sometimeswedon’thavearolefortheidea.
youneedtogettheclienttocommitearlyon
theimportanceofanontraditionalidea.you
needademand.
!
soyouneedtoshowtheroleinthe4c’s
!
whatistheroleinthecommsjourney?
whatcommstaskisitsolving?
whatistheroleinthecommsecosystem?
wheredoesitfallintheircalend...
DEA
!
I
rickjamesalwaysgave
journalistssomethingto
writeabout.
createideasforjournaliststocover.
!
journalistsarethekeytoexponential
growthnotconsumers.createideasfor
them.
!
ASH/cost
!
C
rickwouldnevergetonstage
withoutseeingthecashfirst.
cash
!
inmostcasesyoushouldseeabudgetbefore
yougooffandconceptideas.thiswillhelp
yourstrikerate.
cost
!
youshouldalsopresentideasbackwitha
pricetag.lettheclientknowhowmuchitis,
don'tletthemguess.
PIs KEYPERFORMANCEINDICATORS
!
K
RICKALWAYSHADA
CLEARGOAL
!
‘THISSONGISGOING
TOMAKEMEMY
NEXTMILLION’
kpis(keyperformanceindicators)
!
gettheclienttoagreeonbroad
performancemeasures,thenwhenyouhave
theideapresentitbackwithkp...
KNOWWHENYOURCLIENTISBUYING
!
presentinginthegoldenwindow
CONCEPTING
PRESENTING
IDEAS
GO LIVE POST WRAP UP
CREATIVE
BRIEFING
PRODUCTION
!
don'tforget;
-agreeonroleandmeasures
-don’...
CONCEPTING
PRESENTING
IDEAS
GO LIVE POST WRAP UP
CREATIVE
BRIEFING
PRODUCTION
checklistforpresenting
nontraditionalideas
!...
nowgosellthepantsoutofthoseinnovativeideas
andmakeyourboyrickjameshappy
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Rick James Model for selling innovative ideas

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This is a model that should be helpful in selling in innovative/non-traditional ideas that are usually quite hard to sell to clients/bosses.

@juliancole

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Rick James Model for selling innovative ideas

  1. r.i.c.kjamesmodel How to sell in innovative ideas by@juliancole
  2. punkfunk rickjamescreatedanewgenreofmusic
  3. ! motowndidn’tknowtheyneededpunkfunk butrickwasavisionaryandknewpeople wouldgetdowntoit!
  4. ‘thekingofsellinganideathatmotown didn’tknowtheyneeded’ rickjames
  5. atthemomentweareseeinganincreasein demandfromclientsfornontraditional ideas.
  6. howevertheyhaveahardtimebuyingit. nontraditionalideasdon’thaveaholein theirmediaschedule.
  7. unfortunatelycreative agencieshavealowstrike ratefortheseideas. rickisnothappyaboutthis.
  8. ihavecomeupwithaprocessthatisgoingto overcomethesebarrierandgiveyouabetter hitrateofsellinginnovativeideas ! ther.i.c.kjamesprocess
  9. r.i.c.kjamesprocess
 r-role i-idea c-cash k-kpis(keyperformanceindicators) !
  10. y’allgotaprocessandnameditafterme! wegonedonemaderickproud!
  11. CONCEPTING PRESENTING IDEAS GO LIVE POST WRAP UP CREATIVE BRIEFING PRODUCTION therearetwokeytimesintheprocessthat weneedtoconcentrateonther.i.c.kmodel
  12. OLE ! R
  13. rickalwayshada clearrolewhenhe gotonstage… theentertainer
  14. oneofthemistakeswemakewithideasis sometimeswedon’thavearolefortheidea.
  15. youneedtogettheclienttocommitearlyon theimportanceofanontraditionalidea.you needademand. ! soyouneedtoshowtheroleinthe4c’s
  16. ! whatistheroleinthecommsjourney? whatcommstaskisitsolving? whatistheroleinthecommsecosystem? wheredoesitfallintheircalendarof activity? !
  17. DEA ! I
  18. rickjamesalwaysgave journalistssomethingto writeabout.
  19. createideasforjournaliststocover. ! journalistsarethekeytoexponential growthnotconsumers.createideasfor them. !
  20. ASH/cost ! C
  21. rickwouldnevergetonstage withoutseeingthecashfirst.
  22. cash ! inmostcasesyoushouldseeabudgetbefore yougooffandconceptideas.thiswillhelp yourstrikerate.
  23. cost ! youshouldalsopresentideasbackwitha pricetag.lettheclientknowhowmuchitis, don'tletthemguess.
  24. PIs KEYPERFORMANCEINDICATORS ! K
  25. RICKALWAYSHADA CLEARGOAL ! ‘THISSONGISGOING TOMAKEMEMY NEXTMILLION’
  26. kpis(keyperformanceindicators) ! gettheclienttoagreeonbroad performancemeasures,thenwhenyouhave theideapresentitbackwithkpis
  27. KNOWWHENYOURCLIENTISBUYING ! presentinginthegoldenwindow
  28. CONCEPTING PRESENTING IDEAS GO LIVE POST WRAP UP CREATIVE BRIEFING PRODUCTION ! don'tforget; -agreeonroleandmeasures -don’tleavethemeetingwithout thecash(budgetballpark)
  29. CONCEPTING PRESENTING IDEAS GO LIVE POST WRAP UP CREATIVE BRIEFING PRODUCTION checklistforpresenting nontraditionalideas ! -role -idea -cost -kpis
  30. nowgosellthepantsoutofthoseinnovativeideas andmakeyourboyrickjameshappy
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This is a model that should be helpful in selling in innovative/non-traditional ideas that are usually quite hard to sell to clients/bosses. @juliancole

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