2. Step 1: Client Analysis
What is exactly their service or product?
How is it different from competition?
How products or services are sold ( where, by whom etc.)?
Does the client have any social media platforms?
What content can be interesting for the target group?
What worked / did not work before?
What are other marketing activities?
What are available client’s human resources and their level of training?
What is competitors’ activity in social media?
3. Step 2: Target Audience Analysis
What are they interested in?
How old are they ( gender, place of residence etc.)?
Which language are they using?
How do they spend their free time?
What are their hobbies?
What other websites / social media platforms are they using? Why?
How engaged are they on other social media platforms? Why?
Whom do they follow / admire? Why?
4. Step 3: Social Media Goals
What are short-term marketing objectives?
What are long-term marketing objectives?
How the achieved results can be amplified?
How important is social media in the media mix?
How different are goals at different stages?
5. Step 4: Social Media Planning
What should be relevant content to client’s target
audience?
How often should it appear?
Which social media platforms will work best?
What are the specific tasks per each?
How to align several social media platforms with other
marketing efforts?
Which type of advertising to use to support?
Who will administer / create content / plan?
6. Step 5: Measuring Results
What are the measurements of success?
How to correct mistakes in real time?
How often to monitor and what exactly?
Which scenarios should be used?
At what stage to do reevaluation of strategy / results ?
Which software to use?
7. Step 6: Actual Implementation
Who will be responsible for content?
Who will be responsible for administration?
Who will take the final decision?
Which parts of strategy need to be reexamined?
What needs to stay / go?
What extra training can managers get? How often?
