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Stellar #GivingTuesdayNow Results with GoFundMe Charity's Free On Demand Tools

#GivingTuesdayNow is May 5, 2020 and nonprofits have had limited time to prepare. GoFundMe's no subscription, no commitment tools are a perfect solution for organizations to launch a professional #GivingTuesdayNow campaign quickly and easily. Julia and David will walk you through how.

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Stellar #GivingTuesdayNow Results with GoFundMe Charity's Free On Demand Tools

  1. 1. Confidential and Proprietary GoFundMe Charity, Inc., April 2020 How nonprofits can use crowdfunding to raise more money during the COVID-19 crisis
  2. 2. Confidential and Proprietary GoFundMe Charity, Inc., April 2020 Introductions We’re excited to meet you! Lisa Charity Services Specialist Lisa joined the GoFundMe team 8 months ago with a deep background in Account Management (Advertising) and worked in the nonprofit sector for 5 years. She is passionate about running marathons while traveling, with 70+ full marathon and ultramarathon finishes. She has a husband and two pet rabbits, Lola and Freya, who rule the house. Lauren Charity Services Specialist Lauren’s been part of the GoFundMe team for 4 years. Her experience in Account Management, Customer Support, QA, and content writing make her a dynamic and impactful Account Manager to some of the highest grossing organizations on GoFundMe Charity. She has two cats, one dog, one husband, and 27 house plants.
  3. 3. Confidential and Proprietary GoFundMe Charity, Inc., April 2020 Agenda ● Crowdfunding intro ● Virtual events and COVID-19 response ● How to increase reach and engagement ● Help and resources Agenda
  4. 4. Confidential and Proprietary GoFundMe Charity, Inc., April 2020 What is crowdfunding? Crowdfunding is a way to raise funds for a specific cause or project by asking a large number of people to donate money, often in small amounts, and usually during a relatively short period of time. Crowdfunding is done online, often with social networks, which make it easy for supporters to share a cause or project with their networks. Organizations, businesses, and individuals alike can use crowdfunding for any type of project, for example: charitable cause; creative project; business startup; school tuition; or personal expenses. Source: What is crowdfunding? | Knowledge Base
  5. 5. Confidential and Proprietary GoFundMe Charity, Inc., April 2020 ● Raise money for charities ● More features ● Optimized for charities ● Access to donor data ● Tax receipts ● Raise funds for individuals ● Fewer features ● Optimized for individuals What are the differences between the GoFundMe and GoFundMe Charity products? PRODUCT OVERVIEW
  6. 6. Confidential and Proprietary GoFundMe Charity, Inc., April 2020 GoFundMe Charity use cases Leverage GoFundMe Charity’s platform to add the power of social fundraising and modernize traditional fundraising efforts. It’s all self-service! OVERVIEW Donation pages & buttons Registration & ticketed events Tournaments Galas & dinners Runs, walks & rides Team fundraising DIY & peer-to-peer
  7. 7. Confidential and Proprietary GoFundMe Charity, Inc., April 2020 Customizable Charity Profiles Simple direct-to-charity donations Supporters can create campaigns for your charity in minutes Customizable branding to fit your organization
  8. 8. Virtual Events Case Study Adapting to the COVID-19 Pandemic As on-site events are continuing to cancel/postpone, transitioning to virtual events has been more important than ever Easy to set-up, promote, and donate YouTube and Vimeo live streams can be embedded onto your event page Are you an organization with chapters? You can add each chapter as a team for your event! New to online fundraising? Virtual events are a great place to start building your online presence.
  9. 9. Confidential and Proprietary GoFundMe Charity, Inc., April 2020 Registration & Ticketing Unlimited Ticket Types Add as many ticket types as needed for the event Unlimited Promo Codes Add as many promo codes as needed for the event Participant Waivers Add waivers for individuals to agree to as part of the process of registering/purchasing a ticket In Registration Donations Add customized donation amounts for registrants to choose from during the registration process Completely Self Service Upload Participant Waivers Create multiple ticket types Customize promo codes
  10. 10. Confidential and Proprietary GoFundMe Charity, Inc., April 2020 The Donate Button The power of GoFundMe on any website, completely customizable Collect donations directly on your existing website Receive donor data in your GoFundMe report center Also available as a WordPress plugin
  11. 11. Confidential and Proprietary GoFundMe Charity, Inc., April 2020 Donate Button Case Study: COVID-19 The question: Can we get a Donate Button live quickly for a time- sensitive campaign? Yes! See what we did for the Washington Food Fund The Donate button lives on the existing beneficiary homepage (Philanthropy Northwest) When the campaign gained traction via media coverage, we were able to schedule email daily reports to key stakeholders to monitor donation volume. It raised $900K in three weeks!
  12. 12. Confidential and Proprietary GoFundMe Charity, Inc., April 2020 Increase reach and engagement
  13. 13. Confidential and Proprietary GoFundMe Charity, Inc., April 2020 Get Started for free! charity.gofundme.com
  14. 14. Confidential and Proprietary GoFundMe Charity, Inc., April 2020 Start your Crowdfunding campaign Launch new campaigns in seconds. Intuitive campaign settings allow creation of every type of campaign your cause and supporters can think of. Best-in-class social integration means new campaigns can instantly be shared with the world. CALL TO ACTION
  15. 15. Confidential and Proprietary GoFundMe Charity, Inc., April 2020 Social fundraising by the numbers DATA INSIGHTS of NPOs agree that social media shares are effective for brand awareness. 95% donations shared on social media by donors result in a new donation. 1:5 increase in donation dollars that came directly from social links since 2012. 81% of nonprofits cite insufficient knowledge as their reason for not prioritizing social fundraising. 49%
  16. 16. Confidential and Proprietary GoFundMe Charity, Inc., April 2020 IMPORTANCE OF SHARING Sharing Sharing placement throughout page layout and user flows is proven to increase sharing of story, page URL and donations. Mobile A fully responsive experience, heavily tested on all screen sizes. 60% Of our visitors are from a mobile device. 2.1xIncrease in donors sharing their donation on social media Optimization By leveraging the massive amount of user data collected by GoFundMe, GoFundMe Charity’s campaign page and flows are best-in-class and optimized for donation conversion, sharing and user experience. Branding Upload your charity’s logo, custom colors, and personalized content on all campaigns you create
  17. 17. Confidential and Proprietary GoFundMe Charity, Inc., April 2020 Unlock data insights ● Generate different types of reports from one dashboard ● Save and export data, schedule reports Report Center PRODUCT OVERVIEW
  18. 18. Confidential and Proprietary GoFundMe Charity, Inc., April 2020 Integrate campaign data with your business tools ● Easily import donor info and stats ● Use segmentation to personalize messaging Integrations PRODUCT OVERVIEW
  19. 19. Confidential and Proprietary GoFundMe Charity, Inc., April 2020 1) Create your campaign with your key call to action in mind 1) Share the campaign link with everyone in your network 1) Post relevant updates to build momentum 1) Use your campaign results to glean actionable insights Key takeaways for a successful crowdfunding campaign RECAP
  20. 20. Confidential and Proprietary GoFundMe Charity, Inc., April 2020 Resources
  21. 21. Confidential and Proprietary GoFundMe Charity, Inc., April 2020 ● GoFundMe Charity Help Center ● GoFundMe Charity on YouTube ● GoFundMe Charity blog Resources Stuck? We’re ready for all questions | nposupport@gofundme.com

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