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Human behavior is shifting towards online and digital as we social distance and slowly open our economies, carefully, to slow the spread of COVID-19. People are staying inside, working remotely, and as a result, the in-person events, gatherings, and other celebrations that so many of us have counted on to build our communities are changing.
Nonprofits, libraries, and organizations across the globe are asking:
How can we continue to post on social media about changes occuring due to the pandemic?
How can we stay focused on mission-related content while still addressing COVID-19 and current events and unrest?
How do we as communicators start thinking about the best ways to get our message across and to connect with our followers in a different way, in this new environment?
We'll tackle all of these questions and more, and you'll be on your way to creating a crisis-proof social media strategy to guide your organization in years to come.
Bio: Julia Campbell is nonprofit consultant and speaker, focused on digital storytelling, social media marketing, and online fundraising. She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. Julia wrote her book Storytelling in the Digital Age: A Guide for Nonprofits as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published this year.
You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.