Julia Campbell has run her digital marketing consulting business for almost a decade, focused exclusively on mission-driven organizations. A mom of 2 and a Returned Peace Corps Volunteer, she is the author of Storytelling in the Digital Age: A Guide for Nonprofits, a call-to-action for nonprofits to use stories to accomplish their missions. In this session, author and global authority on nonprofit digital storytelling Julia Campbell will walk you through the modern day secrets to nonprofit storytelling success, based on her bestselling book for nonprofits.

1. HOW TO USE DIGITAL
STORYTELLING FOR DEEPER
DONOR ENGAGEMENT
Julia Campbell, MPA
www.jcsocialmarketing.com

9. WHAT MAKES A
STORY?
Open a browser on any laptop,
tablet, or smartphone.
Go to slido.com.
Enter the event code #L360.
Type in your answer.

10. WHAT CAN
STORYTELLIN
G DO?

12. https://www.softwareadvice.com/resources/how-to-create-repeat-
donors/

13. https://queerideas.co.uk/2015/10/the-fundraising-paradox.html

16. STOP THINKING
OF
STORYTELLING
AS A MEGAPHONE
TO PROMOTE
YOUR AGENDA.
THINK OF IT AS A
GIFT FOR YOUR
SUPPORTERS.

17. DIGITAL STORYTELLING SUCCESS
What are the essential building blocks
of compelling stories?
How can we spread these stories to
the right audience?

18. WHAT MAKES A
STORY?
Open a browser on any laptop,
tablet, or smartphone.
Go to slido.com.
Enter the event code #L360.
Type in your answer.

19. 5 ESSENTIAL
BUILDING
BLOCKS OF
EFFECTIVE
STORIES

20. COMPELLING
CHARACTER

21. DOORWAYS FOR
WOMEN AND
FAMILIES
“Although Leila’s story is
not unique—her happy
ending is.
1 in 4 women will be
affected by domestic
violence in their lifetime
and approximately 75% of
women who are killed by
their abusers are
murdered when they
attempt to leave or after
they have left an abusive
relationship.”
https://www.doorwaysva.o
rg/impact/hear-from-
our-clients/

22. AVOID THIS
TEMPTATION
How Doorways for
Women and Families
Helped Save Leila’s Life
Vs.
How Leila’s Life was
Transformed and She
Got Back On Her Feet

24. “IT’S A TWO-PERSON
TEAM AND ONE IS DOWN –
JUST LIKE THAT.”

26. “I WAS OUT
THERE IN THE
STREETS AND
I WAS ON
DRUGS. I WAS
DIRTY AND
SMELLY AND
EVERYTHING.
”

27. Feeding America: https://youtu.be/PPKyXOe_D4A

28. SPLASH –
MEET
JHARANA

30. TRAJECTORY

35. AUTHENTICITY

37. Reunion: https://youtu.be/gHGDN9-oFJE

38. PERSONAL
STORIES ARE THE
MOST POWERFUL.

43. INSPIRE
ACTION

46. How do we
battle
“compassio
n fatigue”
and get
people to
take action?

49. HOOK THEM

55. “SO, TELL US YOUR
STORY!”
This Photo by Unknown Author is licensed under CC BY-ND

56. Why must you tell THIS story?
What’s the belief burning within you that your
story feeds off of?
What greater purpose does this serve?
What does it teach?

58. DIGITAL STORYTELLING SUCCESS
What are the essential building blocks
of compelling stories?
How can we spread these stories to
the right audience?

59. YOUR STORIES ARE THE GOLD.
TWEET: @JULIACSOCIAL @PHILANTHROPY_MA
“Think of the story itself as gold.
You mine the gold, you capture the story.
Then you bring it back to your office and you need to pound that gold into difference
shapes and sizes, depending on whom you’re talking to, or also where you’re telling it.”
~Andy Goodman

60. https://uwsd.org/files/galleries/Storybook-
0001.pdf

63. Doctors Without Borders: https://youtu.be/PPKyXOe_D4A

72. YOUR
STORIES
MAKE YOUR
IDEAS REAL
FOR YOUR
AUDIENCE.

73. ASK
YOURSELF:
Are you telling real
stories, or just sharing
messages?
What new insights will
your audience gain from
your stories?
Are they interesting?
Are they challenging
assumptions in creative
and engaging ways?

75. QUESTIONS?
www.jcsocialmarketing.com
Email: julia@jcsocialmarketing.com
Twitter: @JuliaCSocial
Storytelling in the Digital Age
workbook:
www.jcsocialmarketing.com/workboo
k