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3 Essential "Do This, Not That" Social Media Strategies for Nonprofits at Year-End (And Beyond)

You'll learn how to start building a thriving social media community for your nonprofit right now - WITHOUT a big team, lots of tech overwhelm, or getting stuck on the question “What do I do next?”

Get more info: www.SocialGoodAcademy.com

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3 Essential "Do This, Not That" Social Media Strategies for Nonprofits at Year-End (And Beyond)

  1. 1. HOW YOU CAN GET THE MOST OUT OF THIS CLASS Download the workbook. Turn of all distractions and focus. Think of the questions you want to ask at the end!
  2. 2. “IF YOU AREN’T COMPLETELY STRESSED OUT, YOU ARE DOING IT WRONG.” It doesn’t have to be this way!
  3. 3. THE BIGGEST SOCIAL MEDIA MYTH You have to be everywhere, and do everything, all of the time.
  4. 4. IT’S NEVER TOO LATE TO RE-FOCUS YOUR EFFORTS AND MAKE SOCIAL MEDIA MARKETING A PRIORITY FOR YOUR NONPROFIT.
  5. 5. YOUR EFFORTS CAN PAY OFF QUICKLY WHEN YOU BECOME STRATEGIC, INTENTIONAL, AND FOCUSED.
  6. 6. EVERYTHING I AM GOING TO TEACH YOU IN THE LIVE TRAINING IS 100% DOABLE - EVEN FOR SMALL NONPROFITS!
  7. 7. WHAT BROUGHT YOU HERE TODAY?
  8. 8. YOU FEEL OVERWHELMED BECAUSE YOU HAVE WAY TOO MUCH ON YOUR NONPROFIT PLATE.
  9. 9. YOU KNOW YOU NEED TO USE SOCIAL MEDIA, BUT YOU HAVE NO IDEA WHERE TO START… OR YOU’VE HAD A LOT OF FAILED STARTS.
  10. 10. YOU FEEL STUCK, LIKE YOU ARE JUST SPINNING YOUR WHEELS AND GOING NOWHERE.
  11. 11. PUT YOUR BEST ANSWER (#1, 2, 3) IN THE CHAT! #1 - You feel overwhelmed because you have way too much on your nonprofit plate. #2 - You know you need social media but you have no idea where to start or you’ve had a lot of failed starts. #3 - You feel stuck, like you are just spinning your wheels and going nowhere.
  12. 12. WHATEVER BROUGHT YOU HERE TODAY, I FULLY SUPPORT YOU!
  13. 13. STAY WITH ME UNTIL THE END!
  14. 14. Treating your social media plan as a cornerstone of your nonprofit marketing strategy— rather than something shoehorned in when you have five minutes to spare—will result in dramatically greater impact, engagement, and revenue for your organization.
  15. 15. 2020 SOCIAL MEDIA LANDSCAPE
  16. 16. DOES SOCIAL MEDIA MATTER? 94% of NGOs worldwide agree that social media is effective for creating online brand awareness. 30% of nonprofit website traffic currently comes from social media. One-third of social media users (36%) say they have used sites like Facebook, Twitter and others in the past month to post a picture to show their support for a cause.
  17. 17. “NORMAL” NO LONGER EXISTS. We are at a reflection point… What is the NEXT normal that we want to create for our communities?
  18. 18. SO WHAT DO WE DO NOW?
  19. 19. 3 ESSENTIAL “DO THIS, NOT THAT” STRATEGIES
  20. 20. STRATEGY #1 Do this: Post (and engage) consistently. Not That: Automate all content.
  21. 21. WHAT DOES “CONSISTENTLY” MEAN? Whatever you can manage effectively. Take stock of your time. Use a time tracker to figure out how much time per week or per day you have to devote to social media management. https://clockify.me/ - Free time tracker
  22. 22. SOCIAL MEDIA MANAGEME NT MEANS: Research and listening Content creation and curation Community management Measurement and analysis
  23. 23. WHY IS THIS STRATEGY RECOMMENDED?
  24. 24. EACH PLATFORM IS ITS OWN COUNTRY.
  25. 25. ALGORITHMS REWARD CONSISTENCY.
  26. 26. THE 3 FACTORS YOU NEED: People have to KNOW you. People have to LIKE you. People have to TRUST you.
  27. 27. LET US KNOW! What is one way that you could be more consistent in your social media management?
  28. 28. STRATEGY #2 Do This: Preach to the choir. Not That: Yell at strangers.
  29. 29. WHAT DOES THIS MEAN? Focus your messaging on those who know you or know a little bit about you. Ask them to sing in harmony, and to bring others in to join the choir.
  30. 30. Nonprofits spend way too much time yelling at strangers – buying mailing lists, purchasing billboard space, spamming social media and email inboxes. Focus on the people who have raised their hand to hear more from you! They are your best advocates and ambassadors.
  31. 31. WHY IS THIS STRATEGY RECOMMENDED?
  32. 32. YOU WILL ATTRACT THE RIGHT PEOPLE.
  33. 33. YOU WILL SPEND YOUR TIME IN A MORE EFFICIENT WAY.
  34. 34. YOU WILL BE ABLE TO TELL WHAT’S WORKING AND WHAT YOU CAN IGNORE.
  35. 35. LET US KNOW! How could “preaching to the choir” help you attract the right people?
  36. 36. STRATEGY #3 Do This: Invest in visual storytelling. Not That: Primarily push out bland promotions.
  37. 37. WHAT DOES THIS MEAN? We need to invest time, effort, and creativity into our social media content.
  38. 38. THE 70-20-10 RULE Social Media Content Ratio Original valuable content Curated relevant content Promotional
  39. 39. WHY IS THIS STRATEGY RECOMMENDED?
  40. 40. THIS IS WHY THE PLATFORM S WERE CREATED. Inspiration Education Entertainment
  41. 41. SOCIAL MEDIA IS A VALUE EXCHANGE, NOT A TRANSACTION EXCHANGE.
  42. 42. IT’S NOT ABOUT OUR SELF- INTEREST, IT’S ABOUT OUR AUDIENCE’S SELF- INTEREST.
  43. 43. LET US KNOW! What is one story that you can tell on social media that will inspire your audience?
  44. 44. DO YOU NOW SEE… How these 3 essential strategies can guide your entire social media plan? How easy it could be to create a workable social media plan once you know all of the ingredients that go into it?
  45. 45. REMEMBER WHY YOU’RE HERE! You feel overwhelmed because you have way too much on your nonprofit plate. You know you need social media but you have no idea where to start or you’ve had a lot of failed starts. You feel stuck, like you are just spinning your wheels and going nowhere.
  46. 46. YOU ARE ON A MISSION TO DO BIG THINGS, CREATE A TON OF IMPACT, AND TAKE ACTION!
  47. 47. YOU ARE INVITED TO JOIN ME IN WWW.SOCIALGOODACADE MY.COM!
  48. 48. SOCIAL MEDIA FOR SOCIAL GOOD ACADEMY 2.0 The only live online training for nonprofit social media managers who want to play a bigger game, make more impact, and get 10x results. This program will give you my complete social media system, designed for nonprofit professionals that want to stop spinning their wheels on social media and start getting real results. www.SocialGoodAcademy.com
  49. 49. WHEN YOU FINISH THIS PROGRAM, YOU WILL WALK AWAY WITH: Confidence in your knowledge of what will work—and what will not work—for your nonprofit on social media. The ability to focus your day and to prioritize social media tasks. A plan to consistently create, curate, and share compelling social media content that will resonate with your audience. A playbook for your specific nonprofit, which will provide you with specific ways to captivate your supporters and to build a real community.
  50. 50. www.SocialGoodAcademy.com
  51. 51. HERE’S WHAT IT LOOKS LIKE ON THE INSIDE www.SocialGoodAcademy.com
  52. 52. “I DON’T HAVE A SEXY CAUSE TO SHOWCASE. CAN I STILL USE SOCIAL MEDIA FOR MY NONPROFIT?”
  53. 53. “HOW DO I GET BUY-IN FROM MY BOSS?”
  54. 54. “I’M OVERWHELM ED. THERE JUST ISN’T ENOUGH TIME.”
  55. 55. “I DON’T KNOW WHERE TO START. I FEEL LIKE I MAY BE OVER- COMPLICATING THINGS.”
  56. 56. THIS COURSE WAS CREATED TO HELP YOU: Better understand and make sense of the social media landscape and emerging trends that affect nonprofits. Feel self-assured as to where to place your focus. Develop a consistent strategy rather than frantically posting the week before an event or fundraising campaign. Turn storytelling and social media engagement into action!
  57. 57. WHAT YOU GET INSIDE OF SOCIAL MEDIA FOR SOCIAL GOOD ACADEMY 5 training modules taught LIVE each week by Julia, with worksheets and checklists. Valued at $1997 Weekly live Study Hall sessions, where we review the homework, share what we accomplished that week, and get all your burning questions answered. Valued at $997 Action-packed checklists, worksheets, and resource guides for each module to keep you on track, progressing, and taking action. Valued at $1597 4 hours of on-demand video BONUS trainings. Valued at $997 Exclusive Facebook community just for students, to give you deeper support and peer guidance. Valued at $997 Lifetime access to the course and all updates. (Yep! I said LIFETIME.) Total value: $6,585
  58. 58. www.SocialGoodAcademy.com

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