20 Ways to Supercharge Your Facebook Marketing - UPDATED

Presented by Julia Campbell, @JuliaCSocial
www.jcsocialmarketing.com

About Me
Using online tools such as social
media, blogs, and email
marketing, I help small
businesses and nonprofits grow
and reach their customers and
supporters.
I offer solutions to your social
media problems – through
training and coaching.
@JuliaCSocial #NSSMDay

Facebook
RULES OF THE ROAD
 Facebook is always changing.
 “Getting on Facebook” is not
a marketing strategy.
 Using Facebook will not
compensate for a bad product
or service – in fact it will draw
attention to it!
 Facebook is mostly free – but
your time is not.

The Myth We Were Sold
Step 1: Sign up for Facebook.
Step 2: Post something.
Step 3: Watch the money roll in!!

Facebook Isn’t Going Anywhere
 1.09 billion people log onto
Facebook daily.
 Age 25 to 34, at 29.7% of users,
is the most common age
demographic.
 Every 60 seconds on Facebook:
510 comments are posted,
293,000 statuses are updated,
and 136,000 photos are
uploaded.
Source: https://zephoria.com/top-15-valuable-
facebook-statistics/

Organic Reach Is Plummeting
Facebook EdgeRank (the infamous Facebook algorithm)
takes into account:
1. Affinity score: How close are you with the person or
page doing the posting? Do you frequently interact
with them?
2. Weight for the action: Not all actions are equal.
Liking, commenting, sharing, clicking a link, viewing
a video.
3. Time decay: How long has this post been up?

Why So Many Pages Fail
 They don’t understand EdgeRank.
 They think they are more interesting than they really
are.
 They don’t understand their audience.
 They don’t understand what works on Facebook.
 They don’t measure ROI or they just look at vanity
metrics (that don’t necessarily equal conversions).

We Can’t Change Facebook
We have to change the way we market on Facebook.

Supercharge Tip #1
Examples of Pages that know their audience and
create content specifically for them:
 Monster Energy Drink
https://www.facebook.com/MonsterEnergy/
 Go Pro https://www.facebook.com/gopro
 LLBean: https://www.facebook.com/llbean

Supercharge Tip #1
Create a great experience for your Facebook fans.
 Think about your audience first!
 WIIFM – What’s In It For Me
 Think about the cluttered News Feed.
 Your marketing needs to fit in seamlessly to their
regular, fun Facebook experience!
 Monster Energy Drink
https://www.facebook.com/MonsterEnergy/
 Go Pro https://www.facebook.com/gopro

Supercharge Tip #2
Understand WHY people share on Facebook.

Supercharge Tip #3
Hold contests right on your Timeline.
 Like to Win
 Comment to Win – leave a comment or answer a
question
 Caption Contest – you can pick, or the winner is the
one with most likes
 Fill-In-The-Blank contest – trivia, or fun
 Photo Contest – you can pick, or the winner is the one
with most likes
 Multiple Choice contest

Supercharge Tip #4
Hold a Sweepstakes through a third party app.
 Woobox, Wishpond, Pagemodo, Heyo

Supercharge Tip #4

Contest/Sweepstakes Tips
 Promote it everywhere, not just on Facebook.
 Do not give away something unrelated to your business
or brand.
 Follow up with entrants who don’t win – send them a
small coupon or voucher.
 Post your contest on these sites:
http://blog.wishpond.com/post/46349143988/websites-
to-host-contest-business

Supercharge Tip #5
Include a visual with every post.
 Use Canva, PicMonkey, WordSwag

Supercharge Tip #6
Experiment with Facebook Live video.
 Open Facebook on your mobile device, tap on the live
video icon, and start broadcasting live!

Supercharge Tip #6
 Facebook is prioritizing and promoting live video.
 Reach on a live video, during and afterwards, usually
goes way beyond a normal post.
 It helps you create content you can repurpose.
 It’s so new it stands out.
 Helps you get live feedback.
 Creates a deeper connection with your audience.

Supercharge Tip #6
Some quick and dirty ways to use it right now:
 AMA (Ask Me Anything)
 Behind the Scenes
 Teaching presentations
 Special announcements
 Daily or weekly thoughts
 Interviews
 Demonstrations
 Reviews
Must read 3-part series on Facebook Live:
http://www.problogger.net/archives/2016/05/15/10-
reasons-give-facebook-live-video-go/

Supercharge Tip #6
Must read 3-part series on Facebook Live:
http://www.problogger.net/archives/2016/05/15/10-
reasons-give-facebook-live-video-go/

Supercharge Tip #7
Always upload videos right into Facebook.
 Video is the strongest performer in the News Feed.
 50% of Americans who use Facebook on a daily basis
watch at least 1 video every day.
 Your videos play automatically in the News Feed (they
play silently so grab people’s attention!!!!)
 Facebook has a helpful Video Guide:
https://www.facebook.com/facebookmedia/best-
practices/facebook-video

Supercharge Tip #8
Use Businesses on Messenger.
 Customers can now send private messages to a Page
from News Feed ads.
 Page admins now able to reply to PUBLIC comments
with a private message.
 Responsiveness to messages will be measured with a
badge on your page.

Supercharge Tip #9
Set up the Call to Action on your Cover Photo.
 Book Now
 Contact Us
 Use App
 Play Game
 Shop Now
 Sign Up
 Watch Video

Supercharge Tip #9

Supercharge Tip #10
Change your Cover Photo often.
 Remember to include a caption by clicking on the
photos once uploaded.
 https://www.facebook.com/marismith

Supercharge Tip #11
Tell stories about your customers and clients.

Supercharge Tip #11

Supercharge Tip #12
Tell stories about your values
and ethics.

Supercharge
Tip #13
Encourage tagging.
 Tag a friend who needs
this!
 Tag a super mom in your
life
 Tag your aunt
 Tag your BFF

Supercharge Tip #13

Supercharge Tip #14
Use popular hashtags
strategically.
 #OOTD (Outfit Of The Day)
 #TBT (Throwback Thursday)
 #WednesdayWisdom
 #FOMO (Fear Of Missing Out)
 Hashtags.org
 Hashtagify.me

Supercharge Tip #15
Ask questions. The more specific the better.

Supercharge Tip
#16
Be entertaining or useful.

Supercharge Tip #17
Use current events.

Supercharge Tip #18
Encourage feedback from
your fans.
 Crowdsourcing contest
 Pick a new logo or design for
your business
 Choose a name a book,
service, or product
 Help decide on a graphic for
an event

Supercharge
Tip #19
Get user-generated
content.

Supercharge Tip #20
Explore Facebook Ads.
 They depend on your objective.
 They are targeted.
 Results are measurable, and you
can tweak/change/edit ad in
progress.
 Boost posts
 Create standalone ads

Supercharge Tip
#20
Tips for great ads
 Use great visuals,
 Make it compelling.
 Have a specific goal.
 Target your audience.
How To Design Facebook Ads
That Get Results
https://designschool.canva.c
om/blog/how-to-design-
facebook-ads/

Supercharge Tip
#20

To Be Successful On Facebook
 Be present.
 Be relevant.
 Be active.
 Be engaging.
 Be timely.
 Have fun!

“This isn't just about content
and social media.
This is about being relevant
in people's minds before
they want whatever you're
selling.
After all, that's the definition
of successful marketing.”
Social Media Josh, @jhoff89
(Josh Hoffman)

Questions?
My blog on all things social media:
www.jcsocialmarketing.com
Twitter: @JuliaCSocial
Facebook:
www.fb.com/jcsocialmarketing
Email:
julia@jcsocialmarketing.com

20 Ways to Supercharge Your Facebook Marketing - UPDATED

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20 Ways to Supercharge Your Facebook Marketing - UPDATED