This document discusses data management challenges for Oracle Transportation Management (OTM) users. It outlines that mapping user data to OTM business objects and tables can be difficult due to complexity. Formatting data for OTM can also be a pain point. The document recommends getting experience from peers, using standard OTM functionality, working with partners knowledgeable in OTM and user systems, and leveraging commercial accelerators and data maintenance tools to help mitigate these issues.