Executive Summary Nelson Enríquez

1. Professional Summary
Page 1
Nelson Enriquez
Multicultural Executive and Business Leader with more than 17 years of experience in the IT,
Strategy and Planning areas, with specialized Business studies at Stanford (USA), INSEAD (France)
and EGADE (Mexico).
International experience with several projects in other geographies including Asia, Europe, Middle
East and South America, focalized in Business Integration: valuing and acquiring Technology related
companies (Due Diligence process) and integrating the IT related operations to Company standards
(Merge & Acquisitions). Experience includes retail, pharma, services and manufacturing industries as
a Partner at IT Services Company at Monterrey and External Director in a Big Five consultant firm.
With analytical savvy, problem solving and drive to make the highest possible business impact in
all the initiatives and projects where I participated, and a penchant for Technology.
Personal experience includes participating as a speaker in different international IT events and
Technology vendor’s user conference since 2000 (Microsoft Tech Ed, Gartner, Microstrategy, Tibco,
Informatica, and SAP.)
During my last role at CEMEX as Technology Innovation Director, my main responsibilities was
to design, sale, engage and implement Innovative Technologies and practices to change the way in
which CEMEX works, operates and serves its customers globally, being recognized by specialized
publications for our achievements (Forrester, Forbes, Huffington post, Gartner, Technology Review
by MIT, Computer World honors program Winner).
Other functions with experience are Enterprise Architect, responsible for Enterprise Architecture
Business Services (SAP and Non SAP Technologies, corporate function with global accountability)
and CTO Role responsible of IT Security Strategy, IT operations projects and CEMEX SAP
Architecture with global scope.
Education
 CEMEX CIMP alumni 2008 (CEMEX Executive program at Insead, Stanford and ITESM
EGADE)
 BS in Computer Systems, Universidad Autónoma de La Laguna, Magna Cum Laude, Torreón,
Coahuila, México 1996
 Microsoft Certified Systems Engineer, 1997
Specialties
 Highly developed communication skills for Executive Committees and Top Management
audiences (CEO, CxO, Regional VPs, Corporate VPs)
 Strategic thinking to design solutions and leadership for Business Transformation and
process reengineering.
 Strong analytical skills to understand Technology, Processes and Organizations.
 Strategic, Tactical and Operative IT experience for Business Operations.
 Understand and capitalize the business value of emerging Technologies.
 Leading and developing of high performance, cross-functional & multi-cultural teams
 Virtual Teams design and development
Personal
 36 years, Married, 2 Children’s (6, 10 years old)
 Residence at Monterrey, Mexico, Willingness to Travel and relocate
 Hobbies: Running, Motorcycles (Ducatist)

2. Professional Summary
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Experience & Accomplishments
 Partner Monterrey Firm & External Director-Big Five Consultant firm (2012-current)
o Responsible to design ,develop and execute (Acting Technology Evolution Director)
the IT Strategy of Retail business in Centro America and Caribbean (1.2 BUSD sales)
o Define The IT strategy, governance model , roadmap and portfolio of a retail
company (1.5BUSD in sales)
o Define the Technology strategy and platform’s for the i-trade service for an
International Company (foods)
o Complement and reinforce the point of sale technology strategy for an auto
transport company in the north of Mexico (0.3BUSD in sales)
o Define the strategy and roadmap for shop floor automation linked to backend
systems in US operations for a manufacturing business (0.4BUSD in sales)
 Innovation Technology Director, CEMEX Corporate (2009 - 2012)
o Responsible to define, promote and implement Innovative Technologies for the
Collaboration and Innovation Strategy at CEMEX with a Global scope, include new
offer and services and practices for business operations (Applied Technology
Program)
o Define strategies to promote and implement global initiatives towards to Transform
CEMEX operations, presented to CEMEX Top executives and committee members:
 One Top Management: Propose, promote and delivery a new platform for
business Results KPIs for CEO and Executive Committee in order to improve
the analysis and decision making process, leverage innovative technologies
(BI, advance analytics, mobile, tablets) in a secure and collaborative schema
 BYOD (Bring your own device program): allow CEMEX employees to bring
their own devices to work in a secure al legal compliance framework in order
to improve their productivity and attract new talent.
 Email & Documents @ Cloud: Evolve email and documents current services
to the Cloud in a secure and policy aligned schema , 25,000 users with a
business sense narrative managed at CEMEX Committee Level
 Mobile solutions for business operations :Define and promote in top
executives audiences Innovative mobile technology integrated to SAP in order
to improve our commercial services for Colombia and Mexico sales force and
Poland end customers
 Telepresence business case definition and project Implementation for CEMEX
top Management and Country Directors (2 board rooms, Madrid and
Monterrey, and 15 head offices around the world)
 Open Innovation Marketplace, Develop, promote and implement an open
innovation market place for employees and CEMEX customers in order to
capture innovative ideas to evolve the business.
o Responsible of Shift CEMEX Platform(web 2.0 technologies, social networking applied
to business challenges) Strategy and Implementation at CEMEX with a Global Scope
o Responsible of a team of more than 50 consultants (internal and external),
accountable of a 2.5 MUSD budget portfolio and delivery business results according
CEMEX business Goals; Develop and coordinate technology partners network for
solutions delivery.

3. Professional Summary
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 IT, CEMEX Corporate (2001 – 2009)
Technology Office Manager
o Manage all the Technology related Projects at CEMEX, global basis, from definition
of new IT business services (SAP design implementation and evolution and non-SAP
business applications) to IT operations projects (networking, storage), including IT
Security domain (Intrusion detection, e-discovery, network access control).
o Implementation of Total Cost of Ownership Model at CEMEX in order to reduce Cost
of IT services without impacting business operations with a result of more the 2 MUSD
of recurrent yearly savings
o Design and Implement the CEMEX application landscape optimization and
rationalization program in order to reduce application complexity, cost and optimize
business operations, more than 300 services and applications were decommissioned
o CEMEX Net optimization project in order to support HD videoconferencing and
reduce the cost of telecom with a global scope
o Responsible of a team of 25 senior consultants (internal and external) of 1.0 MUSD
budget portfolio
Enterprise Architect Manager
o Enterprise CEMEX Solutions Architect, direct responsible of SAP Landscape
Architecture (ECC, BW, CRM) design and implementation for RMC Integration
(CEMEX acquired operations in Germany, UK, France and Ireland) in to a single SAP
Instance and business model (CEMEX Way) for 25,000 employees, back office and front
office processes with total budget of 100 MUSD
o SAP ERP and CRM Upgrade for Europe Region, direct responsible of the business
case design and country managers and Regional VP engagement. Program leader for
the design and implementation of the project (team of 100 FTEs, 6MUSD budget), the
main achievement was a transparent go live in the countries in parallel without any
business impacts and prepare the SAP service for the complete CEMEX operation,
including Historical data migration and integration with more local systems
o Responsible of the Design and Implementation of Enterprise Application Integration
program in order to connect our SAP centric systems to local applications in all CEMEX
countries (Cement and Ready Mix dispatch systems) al legacy systems (BI, Legacy
ERPs, financial consolidation systems)with more than 600 real time interfaces were
implemented
o Responsible of a team of 100 consultants (Internal and external), responsible of a 8
MUSD budget Portfolio during 2008
Technology Evolution Manager
o Technology Evolution Manager, responsible of bring new technologies to the Company
with business value:
 Responsible of e-selling first e-commerce portal for CEMEX customers
(Mexico and South America)
 Definition and implementation of the CEMEXID concept (Single Sign On
schema for all IT services
 CEMEX Employee Portal (CEMEX Plaza) architecture definition and
implementation for 20,000+ users
o Due Diligence IT Leader for Korea (Dolphin project) and Malaysia (Snapper project)
supporting CEMEX Expansion in ASIA

4. Professional Summary
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 E-Business Sr. Consultant, CEMTEC / NEORIS (1998 – 2001)
o CX Networks Business startup (Neoris) in conjunction with BCG, direct responsible of
the valuation and selection of Acquired Companies in the IT services domain,
including Dot Com companies evaluation in USA, Middle East (Israel) , Europe
(Portugal, Spain) and South America(Brazil, Argentina)
o PMI(Post Merge Integration) team member for Solid and Rizal Cement Companies
at Philippines, including Due Diligence Phase in the IT domain for both companies
o Definition and construction of First Intranet site at CEMEX for travel and expenses
process
o Responsible of define the first Internet professional services branch at CEMTEC in
order to support CEMEX e-enabled strategy and other customers
 Universidad Autónoma de la Laguna (1995 – 1997)
o Technology Infrastructure Manager.
o Data Center Administrator

5. Professional Summary
Page 5
Media and External References: Nelson Enriquez Initiatives and Interviews
 Computer World Honors
o http://bit.ly/qHQiXZ Source: Computer World
 SAP Success History
o http://bit.ly/o2XdNz Source: SAP AG
 SAP Architecture
o http://bit.ly/pRxSaI Source: Hyperformix
 SAP Integration
o http://bit.ly/nk3EfS Source: Informatica
 Innovative Business Solution Conferences & Interviews
o http://bit.ly/qcmafj Source: Microstrategy / ebizlatam.com
o http://bit.ly/yPlyzg Source: InformationWeek Brazil
o http://bit.ly/fV6ISJ Source: Technology Review MIT
 CEMEX Shift
o http://bit.ly/dtpldm Source: Cemex.com
 CEMEX Shift Awards & Media
o http://bit.ly/bPHr10 Source: Forrester
o http://bit.ly/og2RHn Source: Management Information Exchange
o http://huff.to/lcF3x2 Source: Huffington Post
o http://amzn.to/iEIm54 Source: Gartner Group books
Contact Information
Email: juannelson.enriquez@gmail.com / twitter: jnenriquez
Mobile: +52 81 19 11 63 03 / Skype: juannelson.enriquez
References
Gilberto Garcia / CEMEX Innovation Director
+52 81 8888 4285/ jesus.gilbertogarcia@cemex.com
Roberto Chaverri / CEMEX IT VP (CIO)
+52 81 8888 8888/ Roberto.chaverri@cemex.com
José Molares / CEO profexor.com
+1 954 249 4454 / tony.molares@profexor.com
Jose Tam / CIO ITESM
+52 1 81 1555 8028 / jose.tam@itesm.mx
José Luis Luna / CIO PEMEX
+52 81 8114 0000/ jose.l.luna.336@facebook.com