Juan Fernando Pacheco

Ecuador, Pichincha Ecuador

LATAM BDM (Business Development Manager) @ TCS Interactive | Consultant | Design Thinker

Technology / Software / Internet

I’m a professional with a clear idea about designing an experience is more than just a nice UI, because basically UX is focused to solve users’ problems or needs, and UI is a single part of the process. But the thing is, how to know about users’ needs? Based in research, interviews and empathize with user, you’ll identify their common needs. After that, you’ll think strategically and find the best way to solve their common needs which will be 20% of needs for 80% of users (Pareto principle) Besides, I’m a results and data-driven professional working since 2000 year in design, web design, web development, and since 2005 year I was delivering technology solutions for banking.