1. Social Media New Media in the 21st Century By Jamie Travis

2. What is it? the sharing of media and information through Internet and web publishing techniques

3. What is it? Social Networking Media Sharing Social Bookmarking Blogging and MicroBlogging

4. Why is it different? Media 2.0 User-generated Prosumer Changeable Mixed Interactive

5. A Changing Culture Media Textbook Nonlinear Involvement Print + Media

6. A Changing Culture Culture + commerce Consumer-based marketing Content of the new medium “Global Village” Marshall McLuhan

7. A New Medium, A New Culture Tom Wolfe Journalism’s New Era Blogging = journalism?

8. A New Medium, A New Culture

9. Usage

10. Usage

11. Usage

12. The Effect 57% of teens are content-producers 55% American Youth use social networking sites 35,000 new videos being posted daily on YouTube (2006) 6 Million Twitter users (2008) 77.7 million bloggersin the U.S. (2008) Facebook: 300 million in Oct. 2009, up from 41 million in August 2009.

13. Sources (n.d.). Optimizing your public relations with social media. Vocus Whitepaper, Retrieved from http://www.vocus.com/wp/socialmediawp.pdf Johnson, T. J. and Kaye, B. K. (2004). Wag the blog: How reliance on traditional media and the internet influence perceptions of weblogs among blog users.Journalism and Mass Communication Quarterly, 81(3):622-642 Khalilov, D. (2009, September 07). Forty two tools of social media marketing. The Social Media Wave, Retrieved from http://thesocialmediawave.com/165/ Kaplan A. M., Haenlein M. (2009) Users of the world, unite! The challenges and opportunities of social media, Business Horizons, Vol. 53, Issue 1 Lardinois, F. (2008). Obama's social media advantage. Read Write Web, Retrieved fromhttp://www.readwriteweb.com/archives/social_media_obama_mccain_comparison.php Shaw, F. (2007, February 16). What is Social media?. Retrieved fromhttp://scobleizer.com/2007/02/16/what-is-social-media/