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Connecting with first-year students: Online and in-person
- 1. Connecting with first-year students: online and in person Evelyn Smith, Help Desk Co-ordinator Jennifer Thiessen, Liaison Librarian Elizabeth Yates, Liaison/Scholarly Communication Librarian James A. Gibson Library, Brock University OLA Super Conference 2015 January 28, 2015
- 2. A bit about ... Brock University
- 3. Learning outcomes: > it’s all about partnerships
- 4. Personal Librarianship www.alastore.ala.org/detail.aspx?ID=11129 • Build personal relationships between librarians & students • Ease “library anxiety” • Promote library services & resources
- 5. Brock’s Personal Librarian program • 2014-15 first full program year > piloted in 2013-14 • 8 librarians, 12 academic programs/departments > aligned with liaison roles > opt-in • Since Sept., we’ve sent 5 email “campaigns” to a total of 1,287 students = 6,435 emails • We’ve had 17 replies …
- 6. 17 replies to 6,435 messages Image: giphy.com
- 7. But it’s better than it sounds! Image: giphy.com
- 8. Personal Librarian response rates • Typical response rate1 is about 10-15% • We’re not there > but replies aren’t everything 1 How are we doing? Assessing your personal librarian project. Heather Buchansky, Student Engagement Librarian, University of Toronto Libraries. First National Personal Librarian & First Year Experience Conference. Case Western Reserve University, Cleveland, OH. April 7-8 2014. .funelf.net/me-when-waiting-for- a-reply-from-my-crush/
- 9. Other measures of success • Warm fuzzies • Metrics • Media • Partnerships Image: giphy.com
- 10. Hey Mark, I just thought I would take a second to mention how useful the James A. Gibson library is. In my opinion it is the single most helpful service at Brock. I spend hours every day studying and doing homework on different floors of the library … I am extremely thankful for the services that the library has to offer and I don't think I would survive at Brock without it :) So i would like to say thanks to all of the wonderful people that help make the library such an efficient and helpful place!
- 11. My personal librarian was great at informing me of the library and what it has to offer me. I go to the library so much now because of my librarian’s emails and notifications. Her helpful tips allowed me to find out and access different online articles and books in the library needed for assignments and how the library works to help students’ learning.
- 12. PL survey results: April 2014
- 14. Personal Librarianship = Email marketing •We are marketing: • Ourselves • Library services • Library resources
- 15. Email metrics • Opens & click-throughs • Mean open rate for Canadian email marketing campaigns is @ 20 % > ours was 23% in Nov. • Mean click-through rate is @ 3% > ours was 7.5 • Both opens & click-thrus have increased since September launch
- 16. Metrics: Confounding factors “ ‘Open’” refers to an HTML email message whose viewing is recorded by a clear 1 X 1 pixel image. When a message is opened and images are enabled, the image calls the server and the message is then counted as an open. The number of opens counted for this research include both this direct reporting and an “implied open” on text messages that recorded a click on any link in the message or an HTML message whose viewer did not enable images but clicked on a link.” 2014 Email Marketing Metrics Benchmark Study. Silverpop. http://www.silverpop.com/marketing- resources/white-papers/all/2014/email-metrics-benchmark-study-2014/
- 17. Positive press
- 18. Partnerships 1. Personal Librarian team: Justine Cotton, Jennifer Thiessen, Elizabeth Yates 2. Liaison librarians + department/programs 3. University Marketing & Communications 4. Registrar’s office
- 19. Partner: Marketing & Communications Problem: how do you send personalized email messages to hundreds of students, track their responses AND comply with privacy regulations? Solution: ask the pros!
- 20. • Email marketing platform > tracks opens, links clicked • Brock marketing dept. gave us account • Process: • Set up subscriber list > students • Create campaigns > with messages • Attach list to campaign and hit send!
- 21. 2014-15 messages • September – welcome • October – SuperSearch, study spaces, Help services • November – focus on exams > highest opens! • January – welcome back, reserves, ILL, equipment • February – focus on books • March – wrap-up & evaluation survey
- 22. Active Campaign message Marketing & Communications created personalized email templates for each librarian
- 23. Campaign report
- 24. Partner: Office of the Registrar • Supplies student names and email addresses • Security & privacy paramount: • Must comply with provincial Freedom of Information and Protection of Privacy Act • Project underwent Privacy Impact Assessment: • Must consider risks, retention, disposal of personal info (students’ names & emails) Image: blog.noellevitz.com/2011/10/21/student-success-student-privacy- understanding-legal-strategic-issues-surrounding-sharing-student-retention-data/
- 25. Lessons learned & next steps • Getting student info continues to be problematic • Hope for automated process via ITS • Assessment • Easy to assess single campaigns; cross-campaign analysis time consuming • More consistent participation by librarians • Winter Warmup meet & greet planned for February • Working with Reg Office to investigate relationship between PL program & student success
- 26. PL best practices • Clearly explain program what PLs are & how they can help • Messages should be personalized and informal • Align strategic content and timing e.g. exam resources in April • Schedule group sessions to send messages • Consider both email capabilities of both sender & recipient • Expect @ 10 % response rate • Consider setting up F2F meet & greet
- 27. Advantage Plus: Online Learning to Build Research and Writing Skills "Unredeemed Fury Badge(r)" by Giulia Forsythe
- 28. What is Advantage Plus? • online • self-directed modules • concept-driven video tutorials • interactive formative assessment • summative quiz Boomer by Giulia Forsythe The first completely free online information literacy program at Brock University for building research and writing skills.
- 29. What do students think? Lots of helpful research tips which will help you succeed in university. Easy to understand and very informative! Learned lots of stuff I did not know before! Great for first year students. It was a very easy to follow program with insightful tips. Great for help with citing and finding helpful resources! I wish I had this in first year!
- 30. Info Lit @ Brock • Early 2000s: in-person library workshop series for first-year students (InfoSkills) • In-person attendance steadily declining • University-wide push for online learning • Library desire for collaboration with university partners • Opportunity for students to receive specialized online library instruction
- 31. InfoSkills, the next generation: “Advantage Plus” target: novice researcher/ 1st year student scope: research & writing skills to produce an essay team: Library + Learning Services = content Career Services = student transcripts Centre for Pedagogical Innovation = support Chief Engineer by hobvias sudoneighm
- 32. Our influences • Library e-learning framework • E-Learning Team’s Best Practices for E-Learning document • Peer-review and editing of scripts for videos; documented learning objectives
- 33. Brock University library strategic plan ★ align A+ with department-specific strategic objectives/actions 2. Enhance Student Learning Strategic Objective Strategic Actions A. Prepare students to succeed in an information intensive world A.1. “Increase partnerships with faculty to address student learning outcomes by embedding highly relevant library resources and services within courses” A.2. “Target specific courses throughout the curriculum to help students build information competencies” A.3. “Align liaison teaching strategies with degree level expectations (DLEs) A.4. “Promote collaboration with Learning Commons partners by revising and enhancing the ‘Advantage Plus’ online learning program Brock University Library Strategic Plan. (2012.) St. Catharines: Brock University.
- 34. Module 2.2 Improve your search terms UDLEs 1. c. Ability to gather, review, evaluate and interpret info 2. Understands methods of enquiry or creative activity ACRL 2. ACCESS: constructs, implements, refines effectively-designed search strategies 4. USE: uses info effectively Module 2.5 What are databases… UDLEs 1.c. ability to gather, review, evaluate and interpret info ACRL 1. KNOW: defines and articulates need for info; identifies types and sources of info needed 2. ACCESS: constructs, implements, refines search strategies Module 2.6 How to use Google Scholar UDLEs 1.c. Ability to gather, review, evaluate and interpret info 2. Understands methods of enquiry or creative activity ACRL 1. KNOW: defines and articulates need for info; identifies types and sources 2. ACCESS: constructs, implements, refines search strategies 3. EVALUATE: articulates and applies initial criteria for evaluating both the information Mapping modules to standards For more information on standards: http://bit.ly/OLA2015
- 35. Some of our goals… • Meet them where they are LMS (Sakai) • Pedagogically sound Formative assessment activities after each video Videos short and sweet • Accessible Videos are captioned • Work with what we have Repurpose and tweak existing content Goal's! by duncan c
- 36. The details Prepare & Plan •Time management •Writing skills •Off-campus access Search & Find •Thinking critically •Improving search terms •Locating info Read & Write •Peer-review •Evaluating info •Writing skills
- 45. Successes • SoftChalk Cloud (content and quizzes in one place) • Collaboration with campus partners • Embedded in 40+ courses (Sept. 2013 to Dec. 2014) • Beyond first-year students Personal Victory by Lotus Carroll
- 46. By the numbers… •To date: • 3781 students have passed A+ • Embedded in 60+ courses • For credit or optional Welch Hall by Brock University
- 47. Student experience 84% agreed or strongly agreed (May-Dec. 2014) Learning Commons by Brock University Overall, I think Advantage Plus will improve my research skills.
- 48. Student experience, cont’d 87.3% (Aug. 2013-Dec. 2014) I would recommend Advantage Plus to my friends/ classmates/peers. Learning Commons Group Collaboration by Matheson Learning Commons
- 49. Faculty experience It has allowed them to first understand the library basics Ivan Stranski professor | CC - Wikimedia Commons Increased quality and held them more accountable for their work It levelled the playing field for all students They will be more fluent in using the library
- 50. But… • We had issues! • Technology • Troubleshooting with students, vendor + providing/ communicating fixes • Embedded in many courses! • Loss of staff member Unsustainable!
- 51. So what’s next? • Reuse Advantage Plus materials • Learning objects bank • Revisit need for generic tool for first year students You Choose Your Path by James Wheeler
- 52. Thanks to the E-Learning Team: Colleen MacKinnon Laurie Morrison Monica Rettig Denise Smith
- 53. Smart Start Expo 2013 Photo: Elizabeth Yates, 2013 “Experience & Explore”
- 54. A Little About this Award-Winning Program Register for your courses Meet other first-year students Receive information about financing your education Tour our beautiful campus Learn about academic success options Familiarize yourself with the Brock community Take your photo for your Brock Card
- 55. Library Role #1: Training Smart Start Leaders • Engaged, dynamic students • Rigorous Training • We present and they teach us Four of our 2013 Smart Start Leaders Brock University, 2013
- 56. Library Role #2: Smart Start Expo “Experience & Explore, Expo 2013” • Held over 32 days • What we offered • Our key focus • Observations
- 57. Quantitatively … • 4000 participants over 32 days • 800 visitors to the Library table • 21 Campus services represented • 96.6% learned more about academic resources & services on Campus (exit survey) Brock University, 2013
- 58. Success … • “almost” captive audience • “almost” free (save for the candy & some printed materials) • Image management
- 59. Challenges … as OPPORTUNITIES • Awareness • Candy v. T Shirts • Image Management Brock University, 2010 Staples Canada
- 60. Challenges … as OPPORTUNITIES Living within our mean$ Brock University, 2014
- 61. Future Implications … • Will we participate again? Yes! • Track Smart Start students when they seek help at any of our service desks or with their Liaison Librarian
- 62. Updates: The 2014 Smart Start Program Lunch & Learn / Distracted Dining
- 63. Quantitatively in 2014 • 3800 participants over 32 days • 506 visited the Library table • This year’s exit survey showed 95.5 % learned more about academic resources & services on Campus Stop by the Library Help Desk in September & redeem this coupon for a gift. Thanks for visiting us @ the James A. Gibson Library Booth
- 64. Coupon Redemption for Tracking Purposes Stop by the Library Help Desk in September & redeem this coupon for a gift. Thanks for visiting us @ the James A. Gibson Library Booth 300 given away 20 redeemed Sad Sherlock, hitfx.com
- 65. For 2015… • Smart Start Expo returns next year • The Library will be there • Additional opportunities to support first year students throughout the year • Not just one day in which you need to learn it all
- 67. We’ve talked about ... • Extending library’s potential by building strategic partnerships • Finding others on campus who want to engage with first-year students and enhance their university experience • Working virtually & F2F expands potential for student engagement
- 68. http://bit.ly/OLA2015 Evelyn Smith: esmith@brocku.ca Jennifer Thiessen: jthiessen@brocku.ca Elizabeth Yates: eyates@brocku.ca
Notas do Editor
- A bit about Brock University: Located in St. Catharines; named after Sir Isaac Brock, hero of the War of 1812 Young university – just 50 years old Total enrolment of 18,500, including 3,836 first-year students in 2013-14 Library: Has a liaison program matching librarians with academic programs Also operating under what is called “austerity” budgeting – with all but essential expenses vetoed, there is no money for any marketing or other “non-essential” activities We’ve also experienced job cuts across campus and in the library
- Will discuss three initiatives that focus on leveraging partnerships to market the library and enhance the first year experience for Brock students After today’s session, you will recall the main characteristics of: 1. Personal Librarian program 2. Advantage Plus: our online information literacy and academic writing learning module 3. SmartStart: a program created by Registrar’s Office “choose Brock” to get students involved earlier in campus life
- Very small sample – about 10 % of recipients responded to survey Positives: Most survey respondents felt PL messages were at least somewhat helpful Most felt the messages increased their confidence in using the library 2 students said they had contacted me – so they must have done it without replying to my email Students liked the content and timing of the messages The PL messages introduced them to library services and resources
- This is really great information – tells us what are the most useful services to highlight
- -wanted to avoid having to add hundreds of names and email addresses manually -some software capable of sending large # of messages will be received as spam
- You can see: -who opened the message -which links were clicked -bounces & unsubscribed
- Introduction --tell you about an online tool created to help first years and undergrads develop library research and writing skills
- Advantage Plus is a series of online self-directed learning modules which help first year students (and other students new to library research) build foundational research, writing, organizational and time management skills --features concept-driven video tutorials: not focused on one particular tool, but rather on skills and concepts that can be applied to many situations -interactive pieces and summative quizzes reinforce concepts covered in videos >>The first freely available online info lit program at Brock U for building library research and writing skills
- What do the students think? Response has been positive; you can see some of the comments on this slide. Many students said it was great for first year students.. Students are asked to fill out an optional feedback survey when they complete the modules. First survey (August 2013) had a response rate of 95%; 88% said they would recommend A+ to their peers; 79% agreed or strongly agreed that the activities helped their learning.
- Why did we decide to create Advantage Plus? --in the early 2000s we did have an in-person workshop series for first year students (originally called Smart Start Library—ties in with other university-wide Smart Start initiatives that we will also be sharing about shortly) --students could attend a # of workshops offered by Library and by Student Development Centre; obtain a certificate and note on official transcript --as some of you may have experienced at your own institutions, in-person attendance had been steadily declining>>so we started to think of other options --the University and the Library were placing a big emphasis on e-learning in strategic plans and goals --we also wanted to continue and perhaps broaden our collaboration with university partners --we didn’t have a budget to do anything flashy or splashy, so we had to work with what we had Brock had a legacy InfoSkills program: a series of in-person workshops with lecture, demonstration & active learning components. open to all students, not linked with courses or programs, registration required certificate of completion // option: if you attend 5 workshops experience plus program: skills, experiences, volunteering & jobs > appears on transcript originally 30 in-person workshops, very popular 2007: attendance began to dwindle > developed online version in Moodle Moodle InfoSkills + in-person attendance of one workshop = certificate? 2010: record-low attendance in-person, with strong numbers for online > decision to move completely online no longer any in-person general workshops offered by the library in the meantime: development of more Help videos/ screencasts available from the library website 2010: exploring > continue with Moodle? probably not. Get something in Sakai…? Something with videos? Starting from scratch
- desire: to develop something in Sakai partnership with Learning Commons partners, connection with CPI target & scope certificate remains developed in Sakai Fall 2011 pilot: took a great deal of experimenting to determine what was possible in the LMS non-course content in LMS -- unique (Joinable Site in Sakai) initially focused on the individual student (hangover from InfoSkills) & how they would access >> low numbers during pilot shifted focus to faculty members -- the individual student needs to be highly motivated -- instead, pitch to instructors, needs to integrate smoothly in a course
- What we had….was university partners that were also interested in creating an online information literacy tool --Library E-Learning Team: part of our mandate had been to produce video tutorials, some of which resided on our library help pages (but were somewhat buried, not always easy to find) Some of what guided our process: --Library e-learning team had worked on an e-learning framework that outlined some of our guiding principles and best practices --also had a best practices for e-learning document --some guidelines: peer review of learning objectives, video scripts and videos
- --it was important that we as much as possible, meet various standards for information literacy --we mapped the modules to various standards to ensure that we were meeting various standards and expectations --shown here are just a few examples --you are likely familiar with the ACRL standards (which of course are changing…), but just a bit about the UDLEs: The Undergraduate Degree Level Expectations (UDLEs)…represent the threshold level skills and knowledge Ontario students must demonstrate in order to successfully complete their programs. [They] form an integral part of Ontario’s Quality Assurance Framework, which establishes the protocols for the approval of new undergraduate and graduate programs and the review of existing programs ... (http://www.brocku.ca/pedagogical-innovation/publications/degree-level-expectations)
- Some of our goals… meet them where they are: in the LMS (Sakai), integrated very high usage of Sakai across campus > somewhat unique: non-course content > integration as smooth as possible, with least amount of involvement from library possible Pedagogically sound --we wanted students to have opportunities to DO not just listen or watch >> short activities after each video to reinforce learning; active transferable knowledge: concepts over interfaces appropriate use of technology, elearning best practices, which we were able to do with software called SoftChalk --we wanted videos to be short and sweet and engaging, tried to liven up our videos with clip art, callouts, etc. --we wanted to be able to repurpose content; >>we basically had no budget for this, so we were able to use some of our content created for help pages and integrate them into Advantage Plus; modular Learning objects: LOs that can be repurposed ideally not interface-dependant (and therefore needing frequent updating) --we also wanted to keep accessibility in mind….all of our videos are captioned, and we have also described any assessment activities
- 3 modules: each with learning objects & quiz ex from #1 ‘Better manage your time’ ex from #2 ‘Improve your search terms’ ….. ‘You’ve got the citation, now find the article’ ex from #3 ….. ‘What is a peer-reviewed article?’ ….. ‘When & how to paraphrase’
- Successes: --once we moved to Soft Chalk Cloud, we were able to make A+ available to all Brock students…no need to join in Sakai, and we were able to group the modules and quizzes together for a much more sequential experience. --collaboration was a plus; allowed us to reach a broader audience, also enabled us to offer the incentive of a note on transcript
- We don’t have complete numbers yet for this past term, but this gives you an idea of how and where it is being used. --have to get 18 or higher out of 20 to pass….
- Voluntary survey; 43 respondents
- 173 respondents to aug. 2013-may 2014 survey 31 respondents to may-dec. 2014 survey
- Much harder to get large-scale faculty feedback Anecdotally: they like it “I've had nothing but positive response about this program” “…met my expectations” Adv+ “increased quality and also held them more accountable for their work”
- --finish button (allows students to complete quizzes and track grades) stopped working despite repeated fixes --had issues with Cookies --spent significant amt of time troubleshooting with students to get certificate to prove completion (b/c finish button not appearing, or not working) --victim of our own success—embedded in so many courses, and we lost a contract person, that when issues popped up, it was unsustainable,
- Hi everyone, For my part of today’s talk, I will present on the successes and challenges of meeting incoming first year students as part of coordinated campus orientation events.
- Smart Start is a full day of tours, talks, advice and immersion into the Brock experience. It is also an excellent outreach opportunity for our library. So, how did we get on the department of Recruitment and Liaison’s radar? We approached the Smart Start table at the University’s Spring Open House in March of 2013, and asked about the opportunity – we went to them, not the other way around – be “out there!”
- Smart Start Leaders undergo a rigorous training program in May. As part of this, library staff present a “What you need to know about the library” session. In the past, this was the sum total of the Library’s “presence” in Smart Start. It was while worthwhile, but we felt there was more we could do to connect directly with incoming students. One benefit of presenting to the Smart Start leaders – a highly engaged group of “ambassadors” is the feedback received about the library, its services and resources.
- At the display - Candy, Genius door knob hanger, Advantage Plus handout, Liaison Librarian photographs and business cards – indicating specialized help – PERFECT for incoming students who have declared majors. (Side note – Major is listed just under their name. Key themes - You may not need us yet, but when you do we will be there We have a variety of resources and services to offer No stupid questions Lots of assistance in-person at service points, via help yourself resources such as library guides, our online tutorials We have a librarian specialist in every subject area who is available for consultations Observations – Parents were often more interested in the Library display than their children. Simple things like mid-afternoon candies and the door knob hangers were a big hit. It was fabulous to be beside so many campus partners. E.G. When parents ask about extended library hours during exams, and they have concerns about their kids getting home safely, it’s fabulous to be able to point right across to the Student Union’s table and refer them to ask about the “Drive Home program.” Little synergies like that are awesome. At Expo, Elizabeth met the Coach of the Women’s Hockey Team. He was really enthused with our offerings and we ended up presenting a special library session before term started. They were very engaged in the instruction and really took to heart the variety of ways to get in touch and do research while “on the road.”
- We calculated approximately 800 visited our table – parents and students. Exit surveys show we do make a difference.
- Partnering with Smart Start gave us an almost captive audience – all campus services lined up – proximity to flash (BiolLink’s 3d printer and Athletics video feed) even if we weren’t flashy ourselves Cheap as chips (well candy) and some printed material as approachable, fun and non-threatening … – which paid dividends @ O-Week and into the term (anecdotally)
- Smart Start leaders, while engaged high achievers, were in the dark about what the Library had to offer when we met them in training in 2013. For example, we heard: you should be on Twitter and Facebook … Lack of awareness of Library services and resources could be seen as a failure to communicate our offerings, however, we see the above as an Opportunity, rather than a failure. = not having iPads to award to contest winners or t. shirts to give out to everyone who stops by; – the hard slog of research not the fun of the off-campus groups, the student pub or the athletic teams & facilities – to which we counter “You may not need us now, but when you do, we’ll be here for you.”
- We have come to accept our budget limitations and what we lack in swag we make up for in creativity. Small events throughout the year reinforce the approachable and non-threatening face we present at Smart Start. So take heart, it doesn’t have to be about big prizes and give-aways.
- When we de-briefed after the 2103 Expo, our Communication and Marketing Working Group determined we would participate in 2014. As well, we planned to track the Smart Start students to try to establish a correlation between making a summer connection and help-seeking behavior through the school year.
- So – to 2014. As a result of competing with hungry tummies, we weren’t as successful as first year. Students and their parents split their lunch hour between dining and visiting departmental tables set up around the perimeter of the room.
- 506 parents & students reached through Smart Start – a 36% decline. To track who we met and encourage them to visit the Help Desk in September, we handed out 300 coupons – like the one pictured.
- We sent numerous reminders via our social media channels to students about redeeming their coupons but only a few students came to the desk. What has made Sherlock so sad is that is only 6% of students we gave coupons to visited us at the Help Desk. And we had some sweet gifts on offer including coffee tickets and publisher swag including usb drives, post it notes, etc.
- For 2015, We will be back at the expo and will continue to track visitors to our table. We’ll likely tweak our display board again with less emphasis on researching and databases and more on spaces and services. The really good news, is that the expo will be held mid-afternoon again and we won’t be competing with lunch. Recent communication that we’ve had from Student Services at Brock notes that while Smart Start is still a big draw for first year students, campus participants like us will have additional opportunities to re-connect with students throughout the year – at point of need.
- Questions?