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J’son & Partners Consulting company presents the main results of the research: “m-Health market in Russia
and worldwide: main tendencies and forecasts”. Main goal is to analyze m-Health market and to define the
main development tendencies in Russia and worldwide.
m-Health definition
m-Health definition usually includes services, initiatives, programs and other activities in the medical and
health sphere, that had been realized with the use of mobile devices (telephones, smartphones, Tablet
PCs) and different wireless technologies. Generally m-Health is the use of mobile technologies for medical
services and information in health care. m-Health is a part of more widely known e-Health definition.
m-Health projects help to solve different tasks such as
increasing access to health care and health-related
information; increase the possibility for diagnostics,
monitoring and timely tracking of diseases; provide useful
information about public health system; expanding access to
medical education and professional trainings for medical
staff.
One of the current trends in global health is the providing of
services in the health care sphere via mobile phones and
smarphones. In m-Health terms implemented different services with various complex technologies:
 Projects using bulk SMS aiming to inform (the initiators can be government, public
organizations, pharmaceutical companies, etc.)
 Mobile TeleMedicine;
 Apps that can be downloaded from the internet apps shops and are being used for different
purposes (fitness, informational, etc.)
 Complex apps/platforms for mobile phones, with the integrated opportunities/ or special devices
for metering key life indicators – sugar level, pressure etc.

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Mobile Health is effectively used in the treatment and prevention of communicable and non-communicable
diseases, care of the elderly population, informing pregnant women in order to prevent child and maternal
mortality.
The fastest growing segment of the m-Health market is a mobile application for smartphones. Four main
categories of mobile applications can be emphasized: general health and fitness (fitness, nutrition, etc.),
medical information (manuals, information, diagnosis and education), remote consultation and monitoring,
health management (electronic records of patients, logical and billing support).
m-Health market in the world
m-Health market is establishing. It consists of several segments, such as mobile medical applications or
compatible mobile medical equipment, services, etc.
The largest part of m-Health project in the world - 46% - implemented in the field of health, in second
place - the sphere of prevention of diseases (27% of the projects). It should be noted that one project can
be implemented in several categories.
Fig. . 1. Implemented projects in m-Health sphere by categories, 2013
Source: GSMA, mHealth Tracker
Projects purposes and the primary tasks vary from country to country: in developed countries, services,
and services are aimed primarily at improving the quality of life, the level of medical services; in developing
countries - to address urgent health issues such as the fight against AIDS, access to health services.
United States is the most developed market by number of m-Health projects - 175 projects, equivalent to
18% of the total. The UK implemented the largest number of projects among the countries of Western
Europe. The second highest number of m-Health projects in Western Europe is Spain - 11 projects; in third
is Sweden - 8 projects. Most of the projects launched by the m-Health in Europe devoted to the monitoring
of patients with chronic diseases and elderly people living alone. Among other developed countries with a
relatively high number of m-Health projects can be identified Canada, South Korea and Australia. The table
presents data for 15 countries.

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Table 1. Top 15 countries by number of m-Health projects, 2013
Range Country
Number of
projects
Share
1 USA 175 18%
2 South Africa 63 7%
3 India 48 5%
4 Uganda 48 5%
5 Kenya 44 5%
6 UK 35 4%
7 Tanzania 26 3%
8 Bangladesh 20 2%
9 Mexico 19 2%
10 Ghana 18 2%
11 Nigeria 16 2%
12 China 15 2%
13 Malawi 15 2%
14 Philippines 14 1%
15 Canada 13 1%
Source: GSMA, mHealth Tracker
The key areas of m-Health apps in developing countries are: education and awareness, remote data
collection about diseases and patients, remote monitoring, communication, and training of medical
workers, tracking disease outbreaks and epidemics, support diagnosis and treatment. Additionally, the
most urgent problem to be solved in developing countries is: maternal and child health and infectious
diseases. South Africa is the second largest in the world by number of projects. India, along with Uganda is
in third place.
m-Health market in Russia
In Russia, a state program of development and modernization of health care had been accepted. Special
attention is paid to the informatization of the industry. Plan of Health informatization is synchronized with
the overall program of health care until 2020.
Under this program the following services are planning and implementing:
 An electronic entry to the doctor via universal recording system on the public services portal
 An electronic medical records
 An electronic prescription
 Register of high-tech medical care in an electronic form
 An electronic medical library
 TeleMedical consultaions, systems of videoconferencing
 Distance monitoring and screening of patients with chronic diseases
 Service: patient’s personal account
According to J’son & Partners Consulting around 16 projects and services of m-Health are presented in
Russia. For users of mobile phones and smartphones available both free and paid apps in app stores.
In 2010 – 2012 all operators of “Big 3” started to provide services and/or conclude the partnerships
agreements in m-Health sphere.

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In Russia among the main barriers for m-Health market
development emphasize: low level of informatization of
the Russian medical institutions, poor command of the
IT culture among nurses, conservatism of physicians
and patients.
Nevertheless, according to the market participants’
forecasts, the m-Health market will rapidly expand;
doctors, patients (especially in large cities) will go for
providing and receiving medical services via mobile
technologies.
Market barriers and drivers
The most significant driver of m-Health market is a fast growing penetration of smartphones, the demand
for m-Health by patients/users, the implementation of patient-oriented models in the field of medical
services, technological innovation and easy access to mobile solutions. The increase in the target groups,
reducing costs of m-Health solutions, increasing number of companies’ partnerships, new innovative
market players, and costs reduction are among the important factors.
Consumer “non-readiness” is a constraint factor for m-Health market development. Patients and physicians
are unaware of the existence of m-Health solutions or cannot find them. On the other hand, cost is the
most important barrier for m-Health and often patients are not willing to pay for high-tech solutions.
Information security is also a barrier, as it includes a wide range of questions on data privacy protection
and data security. As a result, the target audience of m-Health (the elderly population, people with chronic
diseases) has a low penetration rate of smartphones, which is an additional constraint to the development
of m-Health market.
The m-Health market is relatively new and some problems need to be solved: development of a system of
interaction between participants, the choice of the most successful business models, building partnerships,
developing universal regulations and standards.
Trends and forecasts of m-Health market development
According to Research2Guidance, almost 500 mln of 1.4 bln. Smartphone users in 2015 will be using m-
Health apps.
Smartphone aps will become a killer application for many m-Health solutions. The price reduction will only
encourage this process. Average price for apps in Android Market dropped from 7,74 USD in 2010 to 4,31
USD in 2012, Blackberry – from 22,12 to 16,23 USD, Windows – from 4,99 to 2,99.
Furthermore, with the market development, distribution of m-Health solutions channels will change

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Fig. . 2. The main distribution channels of m-Health solutions, 2010 vs 2015, %
respondents
Source: Research2Guidance «Global mHealth Developer Survey»

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The full results of the research are included in the report «m-Health market in Russia and
worldwide: main tendencies and forecasts” (121 pages)
Content
Introduction
Resume
1. Definition of m-Health
1.1. Definition and role of m-Health
1.1.1. Definition, direction and technology of - Health
1.1.2. Tasks to solve and advantages of m-Health
1.2. Prerequisites for m-Health development
1.2.1. Government Initiatives
1.2.2. Availability of the mobile technologies
1.2.3. Smartphone market development
1.2.4. Other aspects
1.3. Ecosystem m-Health and key market players roles
1.3.1. Mobile operators
1.3.2. Healthcare Providers
1.3.3. Equipment vendors
1.3.4. Content/apps providers
1.4. m-Health services categories
1.5. Mobile applications for m-Health: main categories and usage
2. m-Health market in the world
2.1. The volume of the m-Health market in the world
2.2. M-Health in the developed countries
2.2.1. USA
2.2.2. The countries of Western Europe
2.2.3. Other countries
2.3. The use of m-Health in developing regions
2.3.1. India and Bangladesh
2.3.2. African countries
2.3.3. Asian region
3. Market barriers and drivers
4. Trends and prospects of m-Health market development
5. m-Health market in Russia
5.1. Market development in Russia
5.1.1. The level of development of mobile technologies in Russia
5.1.2. Legislative initiatives in m-Health
5.1.3. Indicators of m-Health development
5.2. m-Health projects in Russia
5.3. Trends and prospects of Russian market development
Summary and Conclusions

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List of Figures
Fig. 1. Structure of classification of m-Health services
Fig. 2. The penetration of mobile contracts in the world, per 100 residents, 2007 - 2013
Fig. 3. Penetration of active mobile broadband contracts in the world, per 100 residents, 2007 – 2013
Fig. 4. The volume of the mobile phone market in the world, bln. of phones, 2010-2016
Fig. 5. Structure of the global mobile phone market in physical terms, by device type, 2010-2016.
Fig. 6. Stracture of supplies of smart phones by country, in real terms, 2013
Fig. 7. The volume of the tablet PC market in the world, mln.pcs. 2010-2017
Fig. 8. The death rate from infectious and non-infectious diseases in some countries
Fig. 9. Top 6 types of organizations by number of m-Health projects
Fig. 10. Implemented projects in the m-Health sphere by category, 2013
Fig. 11. M-Health market forecast, 2013-2017, bln.USD
Fig. 12. M-health market structure by categories, 2017, share
Fig. 13. M-health market structure by types of market participants, 2017, share
Fig. 14. M-health market structure by countries, 2017, share
Fig. 15. The best distribution channels for m-Health solutions in 2010 vs 2015,% of respondents
Fig. 16. The penetration of mobile contracts in Russia, 100 residents, 2007 - 2013.
Fig. 17. The volume of the smartphone market in Russia, mln pcs, 2008 - 2016
Fig. 18. The volume of the tablet PC market in Russia, mln pcs, 2010-2016
Fig. 19. The structure of the tablet PC market in Russia in physical terms by OS, 2011 - 2012
List of tables
Table 1. Advantages of m-Health for different social groups
Table 2. Top 15 countries by number of m-Health projects, 2013
Table 3. Examples of projects in m-Health sphere
Table 4. Solution for a patient: directions, technologies and main characteristics of m-Health
Table 5. Health system strengthening : directions, technologies and main characteristics of m-Health
Table 6. The complexity of the health care system in the developed and developing countries
Table 6. Indicators of the health system in different countries
Table 7. The main causes of death in countries with different income, mln
Table 8. The potential effect of the use of m-Health in Health Care
Table 9. Advantages of m-Health for different social groups
Table 10. The number of mobile phone contracts in the world, 2007 - 2013, mln.
Table 11. Top 10 mobile markets by number of mobile contracts, bln, 2012-2013
Table 12. The number of active mobile broadband contracts, 2007 - 2013, mln.
Table 13. The penetration of mobile broadband services in some countries, mln, 2012-2013
Table 14. The structure of the smartphone market in physical terms by the type of operating system in the world, 2011 – 2016
Table 15. Examples of m-Health projects implemented by the mobile network operators
Table 16. Examples of m-Health projects implemented by the mobile network operators
Table 17. Key market players of m-Health ecosystem
Table 18. Categories of m-Health
Table 19. Types and the popularity of mobile applications
Table 20. 7 categories of m-Health apps
Table 21. Some estimates of m-Health market capacity in the world, bln.USD
Table 22. Top 15 countries by number of m-Health projects, 2013
Table 23. Some estimates of m-Health market capacity in the USA, bln.USD
Table 24. Top 10 countries in West Europe by number of m-Health projects, 2013
Table 25. Top 11 African countries by number of m-Health projects, 2013
Table 26. Top 7 Asian countries by number of m-Health projects, 2013
Table 27. The main drivers of m-Health market
Table 28. m-Health market barriers
Table 29. Top 10 countries by revenue from m-Health, 2017, bln. USD
Table 30. The stages of m-Health apps market development
Table 31. The number of mobile phone contracts in Russia, 2007 - 2011, mln.
Table 32. Key indicators of development of mobile network in Russia, in 2012, mln
Table 33. Smartphone market structure in physical terms by operational system in Russia, 2010 – 2012

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List of companies mentioned in the Report
AdWatch Pfizer
Alive Technologies Sanofi Diabtes
Apple Telenor
Astmapolis TeliaSonera
AT&T Terremark
Biotronik T-Mobile
British Telecom, Verizon Wireless
China Mobile Verizon
Cisco Vodafone
France Telecom. Welldoc
FT/DT Армада
General Elelectric Healthcare ASUSU “Gradient”
GlaxoSmithKline Vimpelcom
Google Glavstandart
Hewlett-Packard Clinic Themba Lethu of Helen Joseph hospital
Homemonitor Megafon
Ideal Life MTS
My Hospital 24/7 RPE «Test»
O2 Post Modern Technology
The newsletter was prepared by the J'son & Partners Consulting Company. We exert every effort to provide actual and forecasting data
representing the situation in full and available at the time of the publication of the material. J'son & Partners Consulting reserves the right of
revising the data after publication of some new official information by individual players.
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CONTACT FOR MORE INFORMATION:
Pavel Ermolich
Commercial Director
Pavel@json.ru
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