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  1. Amazon Inc. . COURSE Roll No ............. Sec: B Session :- 2022-23 Submitted To :................... Submited By: .................... UNIVERSITY NAME
  2. The Industry • Amazon is a part of the E-Commerce Industry. • The industry has grown about 10% or more each year for the past 15 years. • In the recent year E-commerce has become so easy with the help of multiple devices as Mobile phones, Tablets, Laptops and Personal Computers. • Amazon right now is world’s largest online retailer with presence in almost every country.
  3. History & Major Timeline
  4. Business Pillars
  5. Amazon Mission, Vision & Values Amazon Mission Statement "Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon." Amazon Vision Statement Our vision is to be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.
  6. Amazon Values •Customer Obsession •Ownership •Invent and Simplify •Learn and Be Curious •Hire the Best •The Highest Standards •Think Big •Bias for Action •Earn Trust •Deliver Results
  7. Competitors • Google o Adwords o Cloud Computing Services o Google Home • Apple o Apple iPad o iBooks o Siri smart Home Devices • Walmart o Competitive Online Pricing o Market presence and consumer reach o Free two-day shipping
  8. STRENGTH • Innovation • Customer Focus • Low cost structure • Product/Service Fulfilment WEAKNESS • Wide Array of Competitors • Lack of Focus/Overexpansion • Internal Team Structure SWOT ANALYSIS
  9. Opportunities • Own Product Line • Delivery Services • Online Payment System/AmazonPay • Emerging Markets
  10. Threats • Local & International Competition • Government Regulations • Security & Identity Theft
  11. Conclusion • One of the world’s favourite online retailers through its customer centric driven attitude. • Modernised customer online shopping experience. • The mission statement for Amazon is very concise and to the point. It outlines exactly what it wants to do. THANK YOU