Amazon Inc.
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COURSE Roll No ............. Sec: B
Session :- 2022-23
Submitted To :...................
Submited By: ....................
UNIVERSITY NAME

The Industry
• Amazon is a part of the E-Commerce Industry.
• The industry has grown about 10% or more each year for the past 15 years.
• In the recent year E-commerce has become so easy with the help of multiple devices as
Mobile phones, Tablets, Laptops and Personal Computers.
• Amazon right now is world’s largest online retailer with presence in almost every
country.

History & Major Timeline

Business Pillars

Amazon Mission, Vision & Values
Amazon Mission Statement
"Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime,
Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire
tablets, Fire TV, Amazon Echo, and Alexa are some of the products
and services pioneered by Amazon."
Amazon Vision Statement
Our vision is to be earth's most customer-centric company; to build
a place where people can come to find and discover anything they
might want to buy online.

Amazon Values
•Customer Obsession
•Ownership
•Invent and Simplify
•Learn and Be Curious
•Hire the Best
•The Highest Standards
•Think Big
•Bias for Action
•Earn Trust
•Deliver Results

Competitors
• Google
o Adwords
o Cloud Computing Services
o Google Home
• Apple
o Apple iPad
o iBooks
o Siri smart Home Devices
• Walmart
o Competitive Online Pricing
o Market presence and consumer reach
o Free two-day shipping

STRENGTH
• Innovation
• Customer Focus
• Low cost structure
• Product/Service Fulfilment
WEAKNESS
• Wide Array of Competitors
• Lack of Focus/Overexpansion
• Internal Team Structure
SWOT ANALYSIS

Opportunities
• Own Product Line
• Delivery Services
• Online Payment System/AmazonPay
• Emerging Markets

Threats
• Local & International Competition
• Government Regulations
• Security & Identity Theft

Conclusion
• One of the world’s favourite online retailers through its
customer centric driven attitude.
• Modernised customer online shopping experience.
• The mission statement for Amazon is very concise and
to the point. It outlines exactly what it wants to do.
THANK YOU