O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.
Próximos SlideShares
What to Upload to SlideShare
Avançar

Compartilhar

Adding to Your Social Media Toolbox: Facebook Live 101

As part of the APHA 2017 social media lab, our colleagues at HIV.gov gave this presentation on Facebook Live. JSI has led digital communications for HIV.gov (formerly known as AIDS.gov) since the project’s inception in 2006.

Livros relacionados

Gratuito durante 30 dias do Scribd

Ver tudo

Adding to Your Social Media Toolbox: Facebook Live 101

  1. 1. Facebook Live/Live Video
  2. 2. Who we are HIV.gov is program funded by the Secretary’s Minority AIDS Initiative Fund.We provide basic HIV/AIDS information to 7 million people, 62% on mobile devices.
  3. 3. LIVE VIDEO: A LITTLE BACKGROUND
  4. 4. Facebook Live Live video on Facebook is social, authentic, and interactive.
  5. 5. Not the only game in town
  6. 6. Anatomy of a Live Broadcast
  7. 7. LIVE Map
  8. 8. SO YOU WANT TO GO LIVE?
  9. 9. First things first • Who is your intended audience? • What are your technical capabilities? • What resources do you have?
  10. 10. Make a plan What’s your format? What’s the hook? Behind the scenes? Live from an event?
  11. 11. What content would make good live content?
  12. 12. Broadcast longer Facebook recommends at least 10 minutes.
  13. 13. What does it mean to go LIVE? Not your average video Curve of engagement Broadcast length Is live right for you? Most Interesting Content “For those just tuning in, we’re…” “And now, let’s hear from viewers…” “Find us next time at…” “Welcome. Where are you watching from?”
  14. 14. Build anticipation Let people know the date and time of your broadcast through Facebook, Instagram and other social accounts at least one day before.
  15. 15. The description Make it count.
  16. 16. Say hello Ask where they are from…and mention it during the broadcast
  17. 17. Promote before, during and after
  18. 18. …and have a plan B
  19. 19. LET’S GET TECHNICAL
  20. 20. From your Phone
  21. 21. From your Phone
  22. 22. From your desktop or laptop 1. Publishing Tools 2. Video Library 3. Go Live
  23. 23. A *little* more sophisticated Videographer Wirecast Engineer Sound Engineer
  24. 24. Wirecast
  25. 25. Somewhere in the middle Mevo is a pocket-sized live event camera that lets you edit while you capture video.
  26. 26. New options every day
  27. 27. YOU HAVE QUESTIONS. J -... ... 4
  • drbillasu

    May. 22, 2018

As part of the APHA 2017 social media lab, our colleagues at HIV.gov gave this presentation on Facebook Live. JSI has led digital communications for HIV.gov (formerly known as AIDS.gov) since the project’s inception in 2006.

Vistos

Vistos totais

123

No Slideshare

0

De incorporações

0

Número de incorporações

0

Ações

Baixados

0

Compartilhados

0

Comentários

0

Curtir

1

×