1. AUTONOMOUS POST-MATERIALIST Certain characteristics of this tribe describe my consumption habits, I do happen to be part of the Canadian population and a single student, so I do consume the products that that people like me are suppose to buy (textbooks, beer, cheap food) Being self governed I like to buy things on principle (good commercials) Products that are the same as others or are boring are things I am less likely to buy. Having a sense of self-fulfillment I am more likely to spend money on myself to get to where or what I want to be. Unless its has to do with my family or friends Products or services with contracts or stages that are meant to keep you as a customer, either than warranties, are against my thoughts of what a product or service should be, if its good enough I will keep coming back. People with my traits tend to make it in life by inventing product that are different from the rest and usually done by themselves or with a few people. Some of the people who are said to be my icons I would never compare my self to, even if I like what they did or who they are. I live in the moment, I am spontaneous but have a very strong set or morals even though they are very different from most peoples. People like me are bent on having the money to do whatever they want whenever they want and not having to worry about the money it will cost. But I would save what I don’t spend, I wont spend money on something that I don’t really want or need. I would rather spend money on things that will make me happy in the short term but have no problem spending my money on long-term investments. I would not steal If I had to give it away or had enough to give it away I would most likely give it to a charity that would help with peoples health. I don’t like being put in category’s because they don’t reflect real life or me in all situations.