MANIFESTO WORLD WIDE WEB the
HOWTOWININABRAVE, NEWAPP-DRIVENWORLD. app!

In 2008, everyone thought apps
were a fad. They couldn’t have been more wrong. Apps have become the dominant way we interact with information— and the world.” Raj Aggarwal, Localytics CEO “

48,000APPS ARE DOWNLOADED FROM
THE APPSTORE EVERY 60 SECONDS. Mashable, 2014

Statista, October 2013 Jul 08
Jul 09 Jun 10 Jul 11 Jun 12 Oct 13 60 30 15 5 1.50.01 60 BILLION THE NUMBER OF DOWNLOADS APPLE’S APP STORE REACHED IN <5 YEARS. DOWNLOADS (in billions) Apple, 2013

Nielsen, 2014 41APPS ARE INSTALLED
ON THE AVERAGE US SMARTPHONE.

Portio Research, March 2013 7.2 BILLION
EARTH’S POPULATION: 4.4BILLION THE PROJECTED NUMBER OF APP USERS GLOBALLY, BY THE END OF 2017:

22 MIN. 60.3 MIN. AMOUNT
OF TIME PER DAY THE AVERAGE US MOBILE CONSUMER SPENDS WITH APPS. 00:22 The amount of time the average US mobile consumer spends per day with apps: AMOUNT OF TIME PER DAY THE AVERAGE US CONSUMER SPENDS ON THE MOBILE WEB. Nielsen & Comscore, 2014

Nielsen, 2013 OURAPP-ETITE ISGROWING. 35
70 105 140 2013 2014 Time Spent with Apps Time Spent with Mobile Web 2013 2014

Apple, January 2014 $10
BILLION !TOTAL APP REVENUE FOR THE APP STORE IN 2013. OVER $1B OF THAT WAS IN DECEMBER ALONE.

ABI Research, March 2013 &
Portio Research, March 2013 $92 BILLION PROJECTED GLOBAL APP REVENUE BY 2018. $27B 2016 2017 2018 $63B $92B

Gartner, 2014 PROJECTED WORLDWIDE MOBILE
AD REVENUE BY 2017. $42BILLION

$50KDAILY REVENUE EARNED BY MAKE
IT RAIN (GAMING APP) FROM ADVERTISING + IN-APP PURCHASES. VentureBeat, May 2014

Distimo, December 2013 92%PROPORTION
OF REVENUE BASED ON IN-APP PURCHASES IN THE APP STORE IN 2013. eMarketer, 2013

BRAVE NEW WAYS… of EMERGING
MARKETS where apps are being used in & the brave new world let’s not forget

SELLING
SHEEP
LIKE
on Instagram.

HOUSTON,
WE HAVE A
PROBLEM.

20 MILLION THE NUMBER
OF RESULTS ON GOOGLE FOR THIS POPULAR SEARCH:

20% THE PERCENTAGE OF USERS
WHO ONLY OPEN AN APP ONCE. Localytics, 2014

60%THE LIKELIHOOD THAT AN APP
USER WHO DOESN’T RETURN WITHIN 7 DAYS WILL NEVER RETURN. Localytics, 2014

Appiterate, November 2013 Forced social
logins Privacy concerns Intrusive ads Bad UI/UX Freezing Complex registration Annoying notifications 71% 68% 48% 42% 29% 23% 19% TOP 7 REASONS WHY PEOPLE UNINSTALL MOBILE APPS* *AS A % OF ALL RESPONDENTS. EACH PARTICIPANT MENTIONED THREE REASONS.

25% THE PERCENT INCREASE OF
IN-APP PURCHASES BY LOYAL USERS VS. AVERAGE USERS. Localytics, 2012

TO WINNINGIN THIS BRAVE, NEW
APP-DRIVEN WORLD? SO WHAT’S THE SECRET

APPSTHAT
MAKE
ROCK!

MAKEIT
PERSONAL.
JETSETTER

MAKEITENGAGING.
TWO DOTSSWARMUP

MAKEITBI-DIRECTIONAL.
GOGOBOT

APP-IFIED WORLD? ARE YOU READY
FOR THE

LEARN MORE ABOUT MAKING
APPS THAT ROCK: LOCALYTICS.COM