1. Independent record label research project. HUNGRY AUDIO

2. Who are they? Hungry Audio are a Norwich and London based record company founded in 2004. What artists does the label promote? Sennen, Mia Vigar, The Telescopes, Master Solo, The Sadtowns and My Favourite. Are the artists well known? Sennen are continuing to build a very strong global fan base. As well as great coverage in the UK, Mia Vigar has had extensive radio play including BBC Radio 1 and BBC 6 Music. Many of the artists have had great NME reviews. How does the label benefit from new media technology? Place your research under the key headings: MARKETING: Twitter – the label frequently keeps readers updated on new releases and news. DISTRIBUTION and EXCHANGE: When Hungry Audio started out there was no digital content available so physical distribution was imperative, however now content is available from Limewire and iTunes “ Digital sales have been a big help towards profits, however, file-sharing and illegal downloading has had a big effect.“ Does your label feature on the Radio One playlist? Nope. What radio stations play music from your label? Future Radio, Radio 1 What TV stations (if any) support music from your label? Music from Sennen has been played through E4’s One Tree Hill . What web sites live stream music from your label? Last FM, YouTube and Myspace

3. Hungry Audio’s ‘Long tail’ Artists: * Sennen * Mia Vigar * The Telescopes Draw a Long Tail for your artists by researching the following: Their PLAYS on Last FM; what similar artists does Last FM recommend and where would you place them on your Last FM Long Tail? Sennen - Mia Vigar - The Telescopes - 65,634 Last FM plays 13,098 YouTube views 5,114 Last FM plays 341 YouTube views 357,329 Last FM plays / YouTube views

5. Production. Does your label produce physical CDs or vinyl? Both are available! Does the label produce any merchandise? The artists themselves produce the merchandise.