1. The Big 5 of Social Media
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2. What is Social Media?
3 Keys to Social Media
A Website & Social Media Model
The Big Ones: LI, FB, T, B & V
How to Keep Up
Getting Results
Resources
3. Wikipedia definition:
At its most basic, social media is a shift in how
people discover, read and share news,
information and content (communication)
It’s a fusion of sociology and technology,
transforming monologue (one to many) into
dialogue and is the democratization of
information, transforming people from content
readers into publishers.
4. 1. Be Interesting
2. Content is King
3. Give to Get
6. Web Site
Blog Twitter
LinkedIn Facebook You Tube
7. LinkedIn
Complete Your Profile
Invite Your Network
Add a Photo (It’s About the Relationship)
Join Groups
Jazz Up Your Summary
Your Company Page
Applications
▪ Slide Share
▪ File Share
8. Facebook
Complete Your “About” (like a LinkedIn Profile)
Time Line
Add Pictures & Video
Company Page
9. Twitter
Research
▪ Single Search: http://search.twitter.com/
▪ Multiple Streams: www.tweetdeck.com
Publish
▪ Post from Twitter or phone
▪ Follow
▪ Listen
▪ Multiple Post: www.hootsuite.com
10. Blogging
Similar to Journals with Comments
www.WordPress.com
www.blogger.com
Link to LinkedIn, FB
Mention in Twitter
Add to Signature
11. Video
www.YouTube.com
Tagging
Create Your Own Video
“Favorite” Videos you Like
Build Your Own YouTube Channel
▪ Search You Tube to see how
12. www.TweetDeck.com
www.hootsuite.com
Look for the Share button on News Sites,
Blogs & Websites
Link Social Media Sites Together
13. 1. Decide on Your Goals and Intent.
2. Determine the Right Tools for You.
3. Build Your Brand’s Personality.
4. Content is King! Repurpose.
5. Use Key Words.
6. Link Resources.
7. Build Your Community.
14. Groundswell by Charlene Li and Josh Bernoff,
Forrester Research
Twitter Power by Joel Comm
Whuffie Power by Tara Hunt
Sales 2.0 by Seley & Holloway
Success Simplified: Stephen Covey, J.R. Atkins &
Others
Mashable (Blog on Social Media Trends)
15. Thank you for attending:
The Big 5 of Social Media
What do I do?
1. Public Workshops
2. Executive Briefings
3. Consulting: Social Media, Mobile Apps,
Sales & Marketing
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