Claritas Prizm - Behavioral Customer Segmentation

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Step by step guide for a 2 hour introduction to PRIZM and some baseline to understand DEMOGRAPHIC options better. It is PDF export from PREZI Altough Claritas Prizm will be replaced soon by "Nielsen Segmentation & Market Solutions" but IMHO, PRIZM is the best way to understand & feel demographic segmentation better.

Marketing

Claritas Prizm - Behavioral Customer Segmentation

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