Juan Pablo Zapata Barros

Mexico City Area, Mexico Mexico

Strategic Trends Research & Innovation Consultant

Advertising / Marketing / PR

Experience as consumer insights researcher, within research agencies, advertising agencies and FMCG Companies and as Brand Strategic Planner for CPG brands. Through consumer and cultural research I have help brand to stay in synchrony with the cultural context , creating meaningful brand experiences according to people life styles. Master in Business Innovation student, looking new ways of understandings shifts in local culture, —habits, values, paradigms, believes- to connect brands with local culture. Consultant for crowd sourcing ideation and concept design projects, analyzing Insights,Benefits and RTB to create strategic builds base on brand opportunities and innovation and desig...