The document discusses online reviews and their importance for local businesses. It notes that 72% of consumers trust online reviews as much as personal recommendations, and that positive reviews make 52% more likely to use a business. Only 15% have not used the internet to find a local business. The document then discusses specific real estate review sites like Zillow, Trulia, Realtor.com and provides tips for handling negative reviews by taking ownership and resolving issues off-line.

2. TOPICS OF THE DAY
WHY DO ONLINE REVIEWS?
WHAT SITES SHOULD I BE
USING?
HOW DO I HANDLE NEGATIVE
REVIEWS??

5. WHAT ARE HOME SHOPPERS DOING ONLINE

6. 72% of consumers surveyed said that they
trust online reviews as much as personal
recommendations, while 52% said that
positive online reviews make them more
likely to use a business
Only 15% of consumers said that they had
not used the Internet to find a local
business
HTTP://SEARCHENGINELAND.COM/STUDY-72-OFCONSUMERS-TRUST-ONLINE-REVIEW S-AS-MUCH-ASPERSONAL-RECOMMENDATIONS-114152

8. WHY USE
“It’s this generations Yellow Pages
online; but it is so much more … It is this
Generation’s “Referral Base”
“Simply put, If you are not on Yelp, then
Siri does not know you exist!!!”

9. OTHER REVIEW SITES

11. LETS GET REAL ESTATE SPECIFIC

12. ZILLOW AGENT REVIEWS

13. TRULIA REVIEWS

14. REALTOR.COM AND SOCIALBIOS

15. REALSATISFIED

17. DON’T BE DEFENSIVE
APPRECIATE THE FEEDBACK – TAKE OWNERSHIP
OFFER TO MEET IN PERSON OR ON THE TELEPHONE
TO RESOLVE THE PROBLEM
NEVER RESPOND TO SPECIFICS ON-LINE;
IT CREATES A PERMANENT RECORD
TAKE IT TO YOUR MANAGER

18. DON’T FORGET
“With so many people involved in
your transaction, it's challenging to
avoid misunderstandings.”
“-- maybe that review was written by
a web savvy competitor of
YOURS?”