SlideShare a Scribd company logo
1 of 26
Online and Offline Integration Metrics By- Joy Agarwal, Department of Management Studies, Pondicherry University.
Objectives  will be to: ,[object Object],[object Object]
[object Object],[object Object],[object Object]
(A) Seamless Customer Experience ,[object Object],[object Object]
Steps in the customer purchase process AWARENESS KNOWLEDGE EVALUATION OF ALTERNATIVES PURCHASE SATISFACTION LOYALTY DISPOSAL Pre-purchase Purchase Post-purchase ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Associated metrics
(I) The Pre-Purchase Stage ,[object Object]
[object Object],[object Object]
Inside Wal-Mart
 
(II) The Purchase Stage ,[object Object]
[object Object],[object Object]
 
 
(III) The Post-Purchase Stage ,[object Object]
[object Object]
 
 
(B) Seamless Internal Business  Processes and Operations ,[object Object]
FULFILLMENT SYSTEMS INFORMATION SHARING  Metrics for Seamless Internal Business Processes and Operations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Metrics for Seamless Internal Business Processes and Operations
(I) Information Sharing Metrics ,[object Object],[object Object]
(II) Fulfillment Systems Metrics ,[object Object],[object Object]
[object Object]
 
References: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

More Related Content

What's hot

Module 1 introduction to web analytics
Module 1   introduction to web analyticsModule 1   introduction to web analytics
Module 1 introduction to web analytics
Gayathri Choda
 

What's hot (20)

Superweek 2015 traffic attribution
Superweek 2015 traffic attributionSuperweek 2015 traffic attribution
Superweek 2015 traffic attribution
 
Google Analytics
Google AnalyticsGoogle Analytics
Google Analytics
 
Enhanced Ecommerce & Data Import for GA - #BrightonSEO Sept 2014
Enhanced Ecommerce & Data Import for GA - #BrightonSEO Sept 2014Enhanced Ecommerce & Data Import for GA - #BrightonSEO Sept 2014
Enhanced Ecommerce & Data Import for GA - #BrightonSEO Sept 2014
 
Google Analytics Class One
Google Analytics Class OneGoogle Analytics Class One
Google Analytics Class One
 
Beginners discussion to - Google Analytics
Beginners discussion to - Google Analytics Beginners discussion to - Google Analytics
Beginners discussion to - Google Analytics
 
Google Analytics
Google AnalyticsGoogle Analytics
Google Analytics
 
Product transformation 2.0 analytics
Product transformation 2.0 analytics Product transformation 2.0 analytics
Product transformation 2.0 analytics
 
CMO's Guide to Google Analytics Premium
CMO's Guide to Google Analytics PremiumCMO's Guide to Google Analytics Premium
CMO's Guide to Google Analytics Premium
 
Datalicious Google Analytics Premium Reseller Information
Datalicious Google Analytics Premium Reseller InformationDatalicious Google Analytics Premium Reseller Information
Datalicious Google Analytics Premium Reseller Information
 
Google analytics
Google analyticsGoogle analytics
Google analytics
 
Introduction to Google Analytics
Introduction to Google AnalyticsIntroduction to Google Analytics
Introduction to Google Analytics
 
Introduction to Google Analytics
Introduction to Google AnalyticsIntroduction to Google Analytics
Introduction to Google Analytics
 
1555 track2 vender
1555 track2 vender1555 track2 vender
1555 track2 vender
 
Introduction to Google Analytics - MCN SIG Data & Insights
Introduction to Google Analytics - MCN SIG Data & InsightsIntroduction to Google Analytics - MCN SIG Data & Insights
Introduction to Google Analytics - MCN SIG Data & Insights
 
Module 1 introduction to web analytics
Module 1   introduction to web analyticsModule 1   introduction to web analytics
Module 1 introduction to web analytics
 
Intent Based Analytics with Google Analytics and Google Tag Manager
Intent Based Analytics with Google Analytics and Google Tag ManagerIntent Based Analytics with Google Analytics and Google Tag Manager
Intent Based Analytics with Google Analytics and Google Tag Manager
 
Enhanced Ecommerce for Google Analytics
Enhanced Ecommerce for Google AnalyticsEnhanced Ecommerce for Google Analytics
Enhanced Ecommerce for Google Analytics
 
An introduction to Google Analytics
An introduction to Google AnalyticsAn introduction to Google Analytics
An introduction to Google Analytics
 
Google Analytics
Google AnalyticsGoogle Analytics
Google Analytics
 
Google Analytics vs WebTrends
Google Analytics vs WebTrendsGoogle Analytics vs WebTrends
Google Analytics vs WebTrends
 

Similar to Online And Offline Integration Metrics

WSC E-Commerce Web Site3. Detailed Design (one section for each comp.docx
WSC E-Commerce Web Site3. Detailed Design (one section for each comp.docxWSC E-Commerce Web Site3. Detailed Design (one section for each comp.docx
WSC E-Commerce Web Site3. Detailed Design (one section for each comp.docx
ericbrooks84875
 
Setting-up an Online Store (DLS-CSB iTalk)
Setting-up an Online Store (DLS-CSB iTalk)Setting-up an Online Store (DLS-CSB iTalk)
Setting-up an Online Store (DLS-CSB iTalk)
Robert 'Bob' Reyes
 

Similar to Online And Offline Integration Metrics (20)

WSC E-Commerce Web Site3. Detailed Design (one section for each comp.docx
WSC E-Commerce Web Site3. Detailed Design (one section for each comp.docxWSC E-Commerce Web Site3. Detailed Design (one section for each comp.docx
WSC E-Commerce Web Site3. Detailed Design (one section for each comp.docx
 
ECommerce Website Development.pptx
ECommerce Website Development.pptxECommerce Website Development.pptx
ECommerce Website Development.pptx
 
Mis assignment 2013
Mis assignment 2013Mis assignment 2013
Mis assignment 2013
 
Setting-up an Online Store (DLS-CSB iTalk)
Setting-up an Online Store (DLS-CSB iTalk)Setting-up an Online Store (DLS-CSB iTalk)
Setting-up an Online Store (DLS-CSB iTalk)
 
1 introduction to e commerce
1 introduction to e commerce1 introduction to e commerce
1 introduction to e commerce
 
E-commerce and Internet Marketing
E-commerce and Internet MarketingE-commerce and Internet Marketing
E-commerce and Internet Marketing
 
Scope of e retailing in india
Scope of e   retailing in indiaScope of e   retailing in india
Scope of e retailing in india
 
IRJET- A Comparative Study of E-Commerce Business Models
IRJET-  	  A Comparative Study of E-Commerce Business ModelsIRJET-  	  A Comparative Study of E-Commerce Business Models
IRJET- A Comparative Study of E-Commerce Business Models
 
Guide: Omni-Channel Order Management by Raymark
Guide: Omni-Channel Order Management by RaymarkGuide: Omni-Channel Order Management by Raymark
Guide: Omni-Channel Order Management by Raymark
 
E commerce
E commerceE commerce
E commerce
 
Online shopping management system project.pdf
Online shopping management system project.pdfOnline shopping management system project.pdf
Online shopping management system project.pdf
 
E-business application in the Supermarket sector
E-business application in the Supermarket sectorE-business application in the Supermarket sector
E-business application in the Supermarket sector
 
Mid Term Exam
Mid Term ExamMid Term Exam
Mid Term Exam
 
Rishabh UI Presentation - Meril.pdf
Rishabh UI Presentation - Meril.pdfRishabh UI Presentation - Meril.pdf
Rishabh UI Presentation - Meril.pdf
 
main project doument
main project doumentmain project doument
main project doument
 
E-commerce
E-commerceE-commerce
E-commerce
 
Introduction to E-Commerce.pdf
Introduction to E-Commerce.pdfIntroduction to E-Commerce.pdf
Introduction to E-Commerce.pdf
 
IRJET- Li-Fi Based Interactive Intelligent Shopping System with Auto Paym...
IRJET-  	  Li-Fi Based Interactive Intelligent Shopping System with Auto Paym...IRJET-  	  Li-Fi Based Interactive Intelligent Shopping System with Auto Paym...
IRJET- Li-Fi Based Interactive Intelligent Shopping System with Auto Paym...
 
What we see in the retail marketplace
What we see in the retail marketplaceWhat we see in the retail marketplace
What we see in the retail marketplace
 
Nils Weber: CRM for Your Coffee Machine – How to Win in The Platform Economy ...
Nils Weber: CRM for Your Coffee Machine – How to Win in The Platform Economy ...Nils Weber: CRM for Your Coffee Machine – How to Win in The Platform Economy ...
Nils Weber: CRM for Your Coffee Machine – How to Win in The Platform Economy ...
 

Recently uploaded

Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
lizamodels9
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 

Recently uploaded (20)

RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 

Online And Offline Integration Metrics