BASIC PRINCIPLES of
GRAPHICS and LAYOUT
By:

All About Infographic
Infographic
 Is the short term for information graphic.
Infographic refers to:
 An image that combines information, storytelling, and
perceptions.
Advantage
 People rely on their sense of sight.

Basic Elements of Layout and
Design
Lines
The first and most basic element of design is that
of the line.
Basic elements, and it define the characteristics
of an infographic.

Color
 Powerful and influential elements. Using the right
combination of colors can catch the attention of a
passerby or even glancing viewers.
 It can stand alone, as a background, or be applied to
other elements, like lines, shapes, textures or
typography.

Shapes
 Define by the enclosure created by a combination of
multiple lines.
 Shapes, geometric or organic, add
interest. Shapes are defined by
boundaries, such as a lines or
color, and they are often used to
emphasize a portion of the page.

That’s all Thank
You!!!